FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PEDAGANG SAYUR-SAYURAN DI PASAR KASIH NAIKOTEN 1 KOTA KUPANG

Abstract

The income of vegetable traders can be influenced by many factors. This study aims to determine what factors affect the income of vegetable traders at Kasih Naikoten 1 Market, Kupang City. This research uses qualitative research. This research was conducted at the Pasar Kasih Naikoten 1. The sampling technique used was purposive sampling by taking 23 informants. While the method of data collection using interviews, observation, and documentation. Data analysis used is data collection, data reduction, data presentation, and conclusions. The focus of the research studied included capital, working hours, length of business and business location. The results showed that the variables that affect the income of vegetables are capital, working hours, length of business and business location. Meanwhile, during the pandemic, traders reduce capital so that there is no waste and working hours are limited by the government so that the income earned is small.