UTAUT Analysis of E-learning Users: A Case Study at ABC University
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Ratna Yulika Go(1*)
Universitas Esa Unggul
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Ary Prabowo(2)
Universitas Esa Unggul
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Qori Halimatul Hidayah(3)
Universitas Esa Unggul
(*) Corresponding Author
Abstract
The concept of e-learning has been adapted and used in Indonesia since the 1940s, and its development has
continued to progress to this day. The COVID-19 pandemic has led to more comprehensive use of elearning. Unfortunately, ABC University was not prepared for the drastic shift to fully online learning, and
its e-learning system is not yet integrated with the academic information system (SIAKAD). Other
challenges include system bugs and a lack of optimization in discussion forums. As a result, students and
lecturers are not able to use e-learning to its full potential. To identify the root causes of these issues, this
study aims to determine the influencing factors of e-learning usage at ABC University, with the findings
intended to provide recommendations for the university to address the challenges it faces. The study uses a
mixed-method approach, combining quantitative and qualitative methods to process and validate the data.
The UTAUT (Unified Theory of Acceptance and Use of Technology) approach is applied to identify the
factors that affect e-learning usage, with analysis conducted using PLS SEM (Partial Least Squares
Structural Equation Modeling). The study results show that among the five factors examined—Performance
Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), and
Behavioral Intention (BI)—only Social Influence (SI) significantly impacts e-learning usage, while the
other four factors do not have a significant effect. The recommendations from this study include the need
for system integration between e-learning and SIAKAD to ensure optimal use, as well as conducting
maintenance every three months, facilitating meeting accounts, and adding audio-video features in
discussion forums.
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