Analisis Kinerja Pasar Ternak Babi Di Kecamatan Demon Pagong Kabupaten Flores Timur

Abstract

This study aims to analyze market performance in Demon Pagong District, East Flores
Regency, by studying marketing channels, marketing margins, farmer's share, marketing
profit, marketing cost and marketing efficiency. The data used are quantitative and
qualitative data, and the sampling methodology is carried out in two stages: the first stage
involves the identification of sample villages, while the next stage involves the selection of
sample respondents. The first and second stages used the purposive sampling method. The
data analysis method was carried out using marketing margin analysis which included the
calculation of farmer's share, marketing profit, marketing cost and marketing efficiency.
The results of the study show that the marketing margin at the collector merchant level is
IDR 18,590,909 per transaction, while at the retailer trader level is IDR 21,140,243 per
transaction unit. The farmer's share received by farmers reached 60.17%, with a marketing
profit of IDR 4,685,802 per unit for collectors and IDR 1,582,667 per unit for retail traders.
The marketing efficiency value is 10.17%, so it can be concluded that the marketing of pigs
in Demon Pagong District has run efficiently.

Penelitian ini bertujuan untuk menganalisis kinerja pasar di Kecamatan Demon Pagong,
Kabupaten Flores Timur, dengan melalui pengkajian saluran pemasaran,margin
pemasaran., farmer’s share, marketing profit, marketing cost dan efisiensi pemasaran. Data
yang digunakan adalah data kuntitatif dan kualitatif, dan metodologi pengambilan sampel
dilakukan dalam dua tahap: tahap pertama melibatkan identifikasi desa sampel, sedangkan
tahap berikutnya melibatkan pemilihan responden sampel. Tahap pertama dan kedua
menggunakan metode purposive sampling. Metode analisis data yang dilakukan
menggunakan analisis margin pemasaran yang mencakup perhitungan farmer’s share,
marketing profit, marketing cost dan efisiensi pemasaran. Hasil penelitian menunjukkan
bahwa margin pemasaran pada tingkat pedagang pengumpul sebesar Rp18.590.909 per
transaksi, sedangkan pada tingkat pedagang pengecer sebesar Rp21.140.243 per unit
transaksi. Farmer’s share yang diterima peternak mencapai 60,17%, dengan marketing
profit sebesar Rp4.685.802 per unit pada pedagang pengumpul dan Rp1.582.667 per unit
pada pedagang pengecer. Nilai efisiensi pemasaran sebesar 10,17%, sehingga dapat
disimpulkan bahwa pemasaran ternak babi di Kecamatan Demon Pagong telah berjalan
efisien.