Framing Media terhadap Netralitas ASN Dalam Pilkada: Analisis Terhadap Pemberitaan Politik

Abstract

This study analyzes media framing of the neutrality of Civil Servants (ASN) in the 2024 Regional Elections (Pilkada) using Robert N. Entman’s framing theory. The research focuses on how the media define problems, identify causes, make moral judgments, and propose solutions related to violations of ASN neutrality. This study employs a qualitative descriptive approach, applying Entman’s framing analysis to news coverage from Kompas, CNN Indonesia, Detik, and Tribunnews. The findings indicate that national media emphasize ASN professionalism, bureaucratic integrity, and the accountability of political elites, while local media highlight social context and community harmony. The media construct public moral judgments by evaluating the actions of ASN and local officials, stressing ethical violations, and advocating for structural reforms, rule enforcement, and public education. These findings suggest that media framing not only shapes public perceptions of ASN neutrality but also functions as a mechanism of social control and political education that supports local democratic integrity. This study underscores the crucial role of media in guiding the public to understand moral norms, bureaucratic responsibilities, and healthy democratic practices.