An Analysis of Code Mixing in David Gadgetin’s YouTube Channel

Abstract

This thesis aims to analyze the types and frequency of code mixing used in David GadgetIn's YouTube videos. This research answers two main questions: (1) What are the types of code mixing used by David GadgetIn in his YouTube channel? (2) What is the most dominant type of code mix found in his videos? This research uses a descriptive-qualitative approach, using observation techniques to collect data from some of David GadgetIn's videos. Muysken's (2000) code-mixing theory was used as a framework to classify the types of Indonesian-English code-mixing found. The analysis showed that insertion was the most frequently used type of code-mixing, appearing 62 times out of a total of 141 occurrences. Other types identified include alternation with 34 occurrences and congruent lexicalization with 46 occurrences. The findings suggest that insertion plays an important role in how David GadgetIn mixes Indonesian and English in his content. The implications of this study suggest that content creators, especially in multilingual contexts such as Indonesia, can benefit from the strategic use of code-mixing to appeal to a wider audience and improve communication effectiveness in digital media.