STRATEGI PROMOSI PARIWISATA KOTA KUPANG MELALUI PEMBUATAN MEDIA KATALOG WISATA

  • Abas Kasim
  • Juita L.D. Besie
  • Antonio E.L. Nyoko

Abstract

A Factor that hinder the development of tourism is mismanagement of tourism promotion and tourism
information management system, so that reduce the tourists interest for sightseeing. In KupangCity, the
capital NTT Province, promotional tour has been done, however the media tourism catalog offer less
specific information about tourist attractions (natural, historical, religious place), event, food, travel agency
and tourism facilities in Kupang City and less attractive with low quality graphics display. Therefore, it
required to design of more attractive and informative City Tourism Catalog as a tourism promotion media.
Based on the result of the SWOT Analysis, tourism catalog of Kupang is located on strategies quadrant of
the Matrix Grand Strategy that support policies of aggressive (Growth Oriented Strategy). This research not
only produces the right strategy in the tourism promotion, but also produces a Kupang City’s tourism
promotion catalogue that complement existing tourism catalog. It will be a One Stop Information Media
that more comprehensive developed with high-quality graphical display and presented in bilingual,
Indonesia and English.
Keywords : Tourism Catalogue, Tourism Promotion Strategy

Published
2019-07-27