Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) | Journal of Management : Small and Medium Enterprises (SMEs)

DOI: https://doi.org/10.35508/jom.v19i2

Published: 2026-07-01

Articles

The influence of augmented reality (AR) technology on online purchase intention through customer experience as a mediating variable

Riviera Clarissa, Department of Management, Faculty of Economics and Business, Padjadjaran University, Indonesia

Thomas Budhyawan Yudha, Department of Management, Faculty of Economics and Business, Padjadjaran University, Indonesia

615-627

DOI : https://doi.org/10.35508/jom.v19i2.23992
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Herd investment decision and savings pattern among lecturers in Nigerian tertiary institutions: The mediating role of financial literacy

Arikewuyo Kareem A, Department of Economics, Sikiru Adetona College of Education, Science and Technology, Omu-Ajose, Nigeria

Ariyibi Mayowa E, Department of Banking and Finance, Olabisi Onabanjo University, Nigeria

Folami Rahmon A, Department of Banking and Finance, Olabisi Onabanjo University, Nigeria

629-643

DOI : https://doi.org/10.35508/jom.v19i2.27357
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Factors influencing the choice of market channels among cashew nut farmers in Mtwara rural district, Tanzania

Olivia Severine Kasabago, Department of Marketing, Entrepreneurship and Management, Faculty of Business Management, The Open University of Tanzania, Tanzania, United Republic of

Joseph Magali, Department of Marketing, Entrepreneurship and Management, Faculty of Business Management, The Open University of Tanzania, Tanzania, United Republic of

Mato Magobe, Department of Accounting and Finance, The Open University of Tanzania, Tanzania, United Republic of

645-659

DOI : https://doi.org/10.35508/jom.v19i2.27397
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Linking employee green behavior and green innovation to green human resource management: Insights from a construction company

Navila Amira Dewi, Department of Management, Faculty of Economics and Management, IPB University, Indonesia

Furqon Syarief Hidayatulloh, Department of Management, Faculty of Economics and Management, IPB University, Indonesia

Pudji Muljono, Department of Communication of Rural and Agricultural Development, Faculty of Human Ecology, IPB University, Indonesia

661-671

DOI : https://doi.org/10.35508/jom.v19i2.26842
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The informal sector in eThekwini, South Africa: Challenges, opportunities and pathways to formalisation

Marsha Gabriel, Graduate School of Business & Leadership, University of KwaZulu-Natal, Durban, South Africa

Krishna Govender, Graduate School of Business & Leadership, University of KwaZulu-Natal, Durban, South Africa

673-687

DOI : https://doi.org/10.35508/jom.v19i2.27611
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Strategies to improve work discipline: Analysis of compensation, non-physical work environment, and training in a multibusiness companies in Gresik

Luluk Syarofaddina Eldianty, Department of Management, Faculty of Economics and Business, University of Pembangunan Nasional Veteran East Java, Indonesia

Ika Korika Swasti, Department of Management, Faculty of Economics and Business, University of Pembangunan Nasional Veteran East Java, Indonesia

689-700

DOI : https://doi.org/10.35508/jom.v19i2.20365
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The effect of product quality and brand image on purchase decisions (Study at MS Glow Euisrini branch Leles, Cianjur)

Siti Nurhasanah, Department of Management, Faculty of Economics and Business, University Djuanda Bogor, Indonesia

Ismartaya Ismartaya, Department of Management, Faculty of Economics and Business, University Djuanda Bogor, Indonesia

Endang Silaningsih, Department of Management, Faculty of Economics and Business, University Djuanda Bogor, Indonesia

701-707

DOI : https://doi.org/10.35508/jom.v19i2.23761
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The effect of organizational citizenship behavior (OCB) and work life balance (WLB) on turnover intention of generation Z workers in Semarang City

Auliya Putri Nur Kholifah, Department of Management, Faculty of Economics and Business, Stikubank University Semarang, Indonesia

Suhana Suhana, Department of Management, Faculty of Economics and Business, Stikubank University Semarang, Indonesia

709-719

DOI : https://doi.org/10.35508/jom.v19i2.24041
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The effect of work environment and motivation on job satisfaction levels among generation Z in Bandar Lampung

Carolin Sintia Wibowo, Department of Management, Faculty of Economics and Business, Teknokrat University, Indonesia

Berlintina Permatasari, Department of Management, Faculty of Economics and Business, Teknokrat University, Indonesia

721-731

DOI : https://doi.org/10.35508/jom.v19i2.24660
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The effect of attitude and subjective norm on intention to use and behavior to use QRIS with moderation of digital literacy of UNS students

Aulia Nur Arfani, Department of Economic Education, Faculty of Teacher Training and Education, Sebelas Maret University, Indonesia

Khresna Bayu Sangka, Department of Economic Education, Faculty of Teacher Training and Education, Sebelas Maret University, Indonesia

733-746

DOI : https://doi.org/10.35508/jom.v19i2.24354
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Strategic management practices in small and medium enterprises: A comprehensive systematic literature review

Mesfin Gezahegn, Addis Ababa University Library, Addis Ababa University, Ethiopia

Kiruble Bruck, Department of Logistics & Supply Chain Management, College of Business & Economics, School of Commerce, Addis Ababa University, Ethiopia

747-764

DOI : https://doi.org/10.35508/jom.v19i2.27208
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The influence of financial literacy and fintech payment behavior on healthy financial management behavior the mediating role of financial self-control among generation Z

Srikandi Pratama Agni Putri, Department of Management, Faculty of Economics and Business, University of Swadaya Gunung Jati, Indonesia

Maiyaliza Maiyaliza, Department of Management, Faculty of Economics and Business, University of Swadaya Gunung Jati, Indonesia

765-776

DOI : https://doi.org/10.35508/jom.v19i2.27836
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Analysis of employee performance in wood processing companies: The role of competence, occupational safety and health, perceived organizational support, and employee engagement

Feli Pramita Andraeni, Department of Management, Faculty of Economics and Business, University of Muhammadiyah Purwokerto, Indonesia

Suyoto Suyoto, Department of Management, Faculty of Economics and Business, University of Muhammadiyah Purwokerto, Indonesia

Fatmah Bagis, Department of Management, Faculty of Economics and Business, University of Muhammadiyah Purwokerto, Indonesia

Nawalin Nazah, Universitas Muhammadiyah Purwokerto, Indonesia

777-795

DOI : https://doi.org/10.35508/jom.v19i2.26838
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Factors affecting green innovation among convection industry employees in West Jakarta

Rani Herliyani, Faculty of Economics and Business, Universitas Trisakti, Indonesia

Netania Emilisa, Faculty of Economics and Business, Universitas Trisakti, Indonesia

Viona Kayla, Faculty of Economics and Business, Universitas Trisakti, Indonesia

Amanda Cantika Putri Efendhi, Faculty of Economics and Business, Universitas Trisakti, Indonesia

Marsha Anita Muhadi, International Hotel and Tourism Management, International Management Institute, Switzerland

796-809

DOI : https://doi.org/10.35508/jom.v19i2.26234
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The influence of profitability and growth on dividend policy with firm size as a control variable in the oil and gas subsector listed on the Indonesian Stock Exchange for the 2020-2024 period

Riyandi Riyandi, Faculty of Economics and Businesses, University of Singaperbangsa Karawang, Indonesia

Hari Sulistiyo, Faculty of Economics and Businesses, University of Singaperbangsa Karawang, Indonesia

Irvan Yoga Pardistya, Faculty of Economics and Businesses, University of Singaperbangsa Karawang, Indonesia

811-823

DOI : https://doi.org/10.35508/jom.v19i2.28050
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Empowering micro-enterprises by improving human resource skills through food entrepreneurship in Tuban District

Ilma Afit Ardiana, Sociology Program, Faculty of Social and Political Sciences, Sunan Ampel State Islamic University Surabaya, Indonesia

Isa Anshori, Sociology Program, Faculty of Social and Political Sciences, Sunan Ampel State Islamic University Surabaya, Indonesia

825-836

DOI : https://doi.org/10.35508/jom.v19i2.25010
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Impulsive buying behavior as the main driver of college students' intention to use buy now, pay later (BNPL) services

Dewi Khornida Marheni, Department of Management, Faculty of Business and Management, Universitas Internasional Batam, Indonesia

Felix Fajar Natanael Panjaitan, Department of Management, Faculty of Business and Management, Universitas Internasional Batam, Indonesia

Yulfiswandi Yulfiswandi, Department of Management, Faculty of Business and Management, Universitas Internasional Batam, Indonesia

837-855

DOI : https://doi.org/10.35508/jom.v19i2.24842
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The influence of digital marketing and brand image on customer loyalty through customer satisfaction as an intervening variable on fashion money alter PT. Mae Abadi Evolusi Bogor City

Dwi Gemina, Department of Management, Faculty of Economics and Business, Djuanda University, Indonesia

Yulianingsih Yulianingsih, Department of Management, Faculty of Economics and Business, Djuanda University, Indonesia

Desi Fitria Ningsih, Department of Management, Faculty of Economics and Business, Djuanda University, Indonesia

857-876

DOI : https://doi.org/10.35508/jom.v19i2.23787
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The influence of workload, work-life balance, and role conflict on the performance of employee students (DLC) at Stikubank University Semarang

Leony Anggita Maharani, Department of Management, Faculty of Economics and Business, Stikubank University Semarang, Indonesia

Suhana Suhana, Department of Management, Faculty of Economics and Business, Stikubank University Semarang, Indonesia

877-889

DOI : https://doi.org/10.35508/jom.v19i2.24027
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The influence of self efficacy and motivation on work readiness among students in the office administration education program at Surabaya State University

Meylina Puspitaningsih, Office Administration Education, Faculty of Economics and Business, Surabaya State University, Indonesia

Ruri Nurul Aeni Wulandari, Office Administration Education, Faculty of Economics and Business, Surabaya State University, Indonesia

891-904

DOI : https://doi.org/10.35508/jom.v19i2.28054
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The effect of product quality, price, and promotion on the purchase decision of Honda Beat motorcycles (A case study of Honda Beat consumers in Bandar Lampung)

Alfina Anggraeini, Department of Management, Faculty of Economics and Business, Teknokrat University, Indonesia

Shiwi Angelica Cindiyasari, Department of Management, Faculty of Economics and Business, Teknokrat University, Indonesia

905-923

DOI : https://doi.org/10.35508/jom.v19i2.24681
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Asset growth, operational efficiency, and firm value : The mediating role of profitability in Indonesian banking

Samrotus Sa’adah Putri Auliatul Jannah, Department of Management, Faculty of Economics and Business, University of Swadaya Gunung Jati, Indonesia

Mardiyani Mardiyani, Department of Management, Faculty of Economics and Business, University of Swadaya Gunung Jati, Indonesia

Agustina Agustina, Department of Management, Faculty of Economics and Business, University of Swadaya Gunung Jati, Indonesia

925-940

DOI : https://doi.org/10.35508/jom.v19i2.27747
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The influence of perceived usefulness, perceived ease of use, and financial literacy on interest in using digital banking among students at Sebelas Maret University, Surakarta

Andarias Vanissaputri, Economic Education, Faculty of Teacher Training and Education, Sebelas Maret University, Indonesia

Khresna Bayu Sangka, Economic Education, Faculty of Teacher Training and Education, Sebelas Maret University, Indonesia

941-951

DOI : https://doi.org/10.35508/jom.v19i2.24357
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Analysis of green packaging adoption behavior in culinary small and medium enterprises in Bandar Lampung City: The SOR model approach towards sustainable innovation

Risda Marvinita, Department of Management, Faculty of Economics and Business, University of Lampung, Indonesia

Tazkiyah Sakinah, Department of Management, Faculty of Economics and Business, University of Lampung, Indonesia

Nuzul Inas Nabila, Department of Management, Faculty of Economics and Business, University of Lampung, Indonesia

Azzahra Angelita, Department of Management, Faculty of Economics and Business, University of Lampung, Indonesia

Lintang Nur Rohmah, Department of Management, Faculty of Economics and Business, University of Lampung, Indonesia

953-971

DOI : https://doi.org/10.35508/jom.v19i2.25687
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The mediating role of transformational leadership and perceived use of artificial intelligence in the effect of happiness on innovative work behavior

Aji Pangestu Sujatmiko, Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Indonesia

Akhmad Darmawan, Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Indonesia

Hermin Endratno, Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Indonesia

Restu Frida Utami, Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Indonesia

973-993

DOI : https://doi.org/10.35508/jom.v19i2.26859
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The power of live engagement : How brand experiences and e-WOM drive Somethinc’s Tiktok sales

Safina Nashwa Haliza, Department of Management, Faculty of Economics and Business, Padjadjaran University, Indonesia

Rita Komaladewi, Department of Management, Faculty of Economics and Business, Padjadjaran University, Indonesia

995-1006

DOI : https://doi.org/10.35508/jom.v19i2.24013
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Contribution of taste and service quality: Case study of consumer satisfaction at Mas Imron Restaurant, Tabongo District

Rindy Riyani Bilondatu, Department of Management, Faculty of Economics and Business, University of Gorontalo, Indonesia

Herlina Rasjid, Department of Management, Faculty of Economics and Business, University of Gorontalo, Indonesia

Tineke Wolok, Department of Management, Faculty of Economics and Business, University of Gorontalo, Indonesia

1007-1022

DOI : https://doi.org/10.35508/jom.v19i2.25967
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The effect of word of mouth and brand image on customer loyalty with customer satisfaction as an intervening variable (A study of Yongki Komaladi flatshoes users in Bogor Regency)

Dwi Gemina, Department of Management, Faculty of Economics and Business, Djuanda University, Indonesia

Sudarijati Sudarijati, Department of Management, Faculty of Economics and Business, Djuanda University, Indonesia

Annisa Suci Nur Azizah, Department of Management, Faculty of Economics and Business, Djuanda University, Indonesia

1023-1043

DOI : https://doi.org/10.35508/jom.v19i2.23801
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Implementation of the health insurance policy at UPTD Puskesmas Ajangale Bone District

Muh Dandy Rivaldi, Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Nusa Cendana Kupang, Indonesia

Nursalam Nursalam, Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Nusa Cendana Kupang, Indonesia

Maria M Lino, Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Nusa Cendana Kupang, Indonesia

1045-1062

DOI : https://doi.org/10.35508/jom.v19i2.23891
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The influence of social media marketing and electronic word of mouth (e-WOM) on purchase intention through brand image as a mediating variable

Fadhia Mey Aulia Qolbi, Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang, Indonesia

Dwi Cahyaningdyah, Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang, Indonesia

1063-1081

DOI : https://doi.org/10.35508/jom.v19i2.26062
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Optimizing fisheries potential through increasing entrepreneurial literacy and market access for the Ohoi Revav community

Ikram Mubarak Djodding, Faculty of Economics and Business, Doctor Husni Ingratubun Tual University, Indonesia

Nurhayati Bugis, Faculty of Economics and Business, Doctor Husni Ingratubun Tual University, Indonesia

Demianus Toatubun, Faculty of Economics and Business, Doctor Husni Ingratubun Tual University, Indonesia

1083-1091

DOI : https://doi.org/10.35508/jom.v19i2.25294
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The role of work ethic, work culture, and work-life balance in employee productivity at Trusmi Group

Nadia Sutiani, Department of Management, Faculty of Economics and Business, University of Swadaya Gunung Jati Cirebon, Indonesia

Ade Solahudin, Department of Management, Faculty of Economics and Business, University of Swadaya Gunung Jati Cirebon, Indonesia

Eteh Resa Asyifa, Department of Management, Faculty of Economics and Business, University of Swadaya Gunung Jati Cirebon, Indonesia

1093-1110

DOI : https://doi.org/10.35508/jom.v19i2.27860
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Revitalizing Qienzy variant drinks MSMES in Medan Tuasan through innovation-based business models and digital transformation

Mica Siar Meiriza, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Rahman Rahman, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Dira Febrina Sebayang, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Grace Analita Febrina Anak Ampun, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Saffanah Alya Zahra, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Mhd Rasyid Alfarisi, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Nabila Kesya Azzahra Siregar, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Ayu Primsa Br Tarigan, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Listem Wisiska Situmorang, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Ariel Immanuel Panjaitan, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Dhiya Atikah, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Siti Salwa Azalia, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Nurlila Azmi Hutapea, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Lasria Sitorus, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Jelita Febrianti Tampubolon, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

Julius Kristianus Nainggolan, Department of Management, Faculty of Economics and Business, State University of Medan, Indonesia

1111-1124

DOI : https://doi.org/10.35508/jom.v19i2.26006
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Social media adoption as a full mediator between entrepreneurial orientation and MSME performance

Marisa Intan Prawesti, Department of Management, Faculty of Economics and Business, Universitas Negeri Surabaya, Indonesia

Yessy Artanti, Department of Management, Faculty of Economics and Business, Universitas Negeri Surabaya, Indonesia

Sanaji Sanaji, Department of Management, Faculty of Economics and Business, Universitas Negeri Surabaya, Indonesia

1125-1136

DOI : https://doi.org/10.35508/jom.v19i2.28580
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Eco-innovation strategies in hospitality: A case study of star-rated hotels in Batam

Zias Sathia, Department of Tourism, Faculty of Business and Management, Batam International University, Indonesia

Dame Afrina Sihombing, Department of Tourism, Faculty of Business and Management, Batam International University, Indonesia

Oda Ignatius Besar Hariyanto, Department of Tourism, Faculty of Business and Management, Batam International University, Indonesia

1137-1151

DOI : https://doi.org/10.35508/jom.v19i2.25448
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The effects of social media and event marketing on brand awareness in a culturally positioned MSME: Evidence from Kedai Rasta

Timothy Andrianus Philemon, Center of Business Studies, Parahyangan Catholic University, Bandung, Indonesia

Ribka Trivena Muabuai, Center of Business Studies, Parahyangan Catholic University, Bandung, Indonesia

1153-1169

DOI : https://doi.org/10.35508/jom.v19i2.25048
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Artificial intelligence content in skincare marketing: A systematic literature review

Antonius Felix, Department of Management, Faculty of Economics and Business, Brawijaya University / Department of Digital Business, Faculty of Social Science and Humanities, Bunda Mulia University, Indonesia

Ainur Rofiq, Department of Management, Faculty of Economics and Business, Brawijaya University, Indonesia

Nanang Suryadi, Department of Management, Faculty of Economics and Business, Brawijaya University, Indonesia

Arta Moro Sundjaja, Departement of Management, Bina Faculty of Economics and Business, Bina Nusantara University, Indonesia

Johanes Fernandes Andry, Department of Informations System, Faculty of Technology and Design, Bunda Mulia University, Indonesia

1171-1186

DOI : https://doi.org/10.35508/jom.v19i2.26708
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The effect of the rupiah exchange rate and return on assets on the stock prices of manufacturing companies listed in the LQ45 index during the 2020–2024 period

Zahra Khoirunis’ Apriliani, Management Study Program, Faculty of Economics and Business, Universitas Singaperbangsa Karawang, Indonesia

Suhono Suhono, Management Study Program, Faculty of Economics and Business, Universitas Singaperbangsa Karawang, Indonesia

Irvan Yoga Pardistya, Management Study Program, Faculty of Economics and Business, Universitas Singaperbangsa Karawang, Indonesia

Liya Megawati, Management Study Program, Faculty of Economics and Business, Universitas Singaperbangsa Karawang, Indonesia

1187-1200

DOI : https://doi.org/10.35508/jom.v19i2.26175
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The impact additional of employee income and work discipline on employee performance: An empirical study at the Gorontalo Regency Social Service Agency

Sri Safrilla H Z Rivai, Department of Management, Faculty of Economics and Business, University of Gorontalo, Indonesia

Heldy Vanni Alam, Department of Management, Faculty of Economics and Business, University of Gorontalo, Indonesia

Melan Angriani Asnawi, Department of Management, Faculty of Economics and Business, University of Gorontalo, Indonesia

1201-1216

DOI : https://doi.org/10.35508/jom.v19i2.26134
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SWOT analysis of Sodamolek virgin coconut oil (VCO) in West Amarasi district, Kupang Regency

Adolfina Kudji Lede, Master of Management Program, Faculty of Digital Business and Law, Maranatha Christian University, Indonesia

Imanuel Talan, Master of Management Program, Faculty of Digital Business and Law, Maranatha Christian University, Indonesia

Surya Setyawan, Master of Management Program, Faculty of Digital Business and Law, Maranatha Christian University, Indonesia

1217-1231

DOI : https://doi.org/10.35508/jom.v19i2.28914
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The effect of credit risk and liquidity risk on profitability in state-owned banks listed on the Indonesia Stock Exchange 2017-2024

Sintya Aprilia, Department of Management, Faculty of Economics and Business, University of Baturaja, Indonesia

RR Dimas Veronica P, Department of Management, Faculty of Economics and Business, University of Baturaja, Indonesia

Tati Herlina, Department of Management, Faculty of Economics and Business, University of Baturaja, Indonesia

Rosmala Dewi, Department of Management, Faculty of Economics and Business, University of Baturaja, Indonesia

Hasiatul Aini, Department of Management, Faculty of Economics and Business, University of Baturaja, Indonesia

1233-1241

DOI : https://doi.org/10.35508/jom.v19i2.26667
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Improving the work productivity of MSME employees in Kampung Pia through competence, experience, and creativity

Cinta Finada, Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo, Indonesia

Vera Firdaus, Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo, Indonesia

Hasan Ubaidillah, Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo, Indonesia

1243-1256

DOI : https://doi.org/10.35508/jom.v19i2.25749
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The role of digital trust as a moderating variable between digital financial literacy and the use of fintech by small and medium enterprise actors

Nella Ica Devinta, Department of Management, Faculty of Economics and Business, University of Swadaya Gunung Jati, Indonesia

Ario Putrdianto, Department of Management, Faculty of Economics and Business, University of Swadaya Gunung Jati, Indonesia

1257-1269

DOI : https://doi.org/10.35508/jom.v19i2.27592
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Work anxiety and performance: Systematic literature review

Rofiqi Rofiqi, Department Management, Faculty of Economics and Business, State University of Malang, Indonesia

Sopiah Sopiah, Department Management, Faculty of Economics and Business, State University of Malang, Indonesia

1271-1278

DOI : https://doi.org/10.35508/jom.v19i2.16349
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Analysis of dividend policy in the banking sector of 3 ASEAN countries

Mutmainna Mutmainna, Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Indonesia

Farah Margaretha Leon, Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Indonesia

1279-1291

DOI : https://doi.org/10.35508/jom.v19i2.26736
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The effect of fed rates and inflation on the movement of the IDX80 index on the Indonesia Stock Exchange for the period 2021–2024

Alyssa Desviana, Management Study Program, Faculty of Economics and Business, Universitas Singaperbangsa Karawang, Indonesia

Suhono Suhono, Management Study Program, Faculty of Economics and Business, Universitas Singaperbangsa Karawang, Indonesia

Irvan Yoga Pardistya, Management Study Program, Faculty of Economics and Business, Universitas Singaperbangsa Karawang, Indonesia

Liya Megawati, Management Study Program, Faculty of Economics and Business, Universitas Singaperbangsa Karawang, Indonesia

1293-1303

DOI : https://doi.org/10.35508/jom.v19i2.26243
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Social media marketing dynamics in the beauty industry: Analyzing the synergistic effects of content marketing and online customer reviews on Hanasui Product purchase intentions through Tiktok

Juita L D Bessie, Program Studi Administrasi Bisnis, Universitas Nusa Cendana Kupang, Indonesia

Diana A N Obe, Program Studi Administrasi Bisnis, Universitas Nusa Cendana Kupang, Indonesia

1305-1319

DOI : https://doi.org/10.35508/jom.v19i2.27255
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The optimizing the use of Tiktok to increase sales of Medan Pancing Culinary MSMEs

Mica Siar Meiriza, Department of Management, Faculty of Economics, Medan State University, Indonesia

Raja Satrio Pandiangan, Department of Management, Faculty of Economics, Medan State University, Indonesia

Sastra Sefina Sitanggang, Department of Management, Faculty of Economics, Medan State University, Indonesia

Yohana Br Sinaga, Department of Management, Faculty of Economics, Medan State University, Indonesia

Grace Anna Maria Sitanggang, Department of Management, Faculty of Economics, Medan State University, Indonesia

Nazwa Arifa, Department of Management, Faculty of Economics, Medan State University, Indonesia

Sabrina Theresia Sukma, Department of Management, Faculty of Economics, Medan State University, Indonesia

Irvan Aldi Josua Marpaung, Department of Management, Faculty of Economics, Medan State University, Indonesia

Robin Cornelius Siahaan, Department of Management, Faculty of Economics, Medan State University, Indonesia

Robema Natalia Nainggolan, Department of Management, Faculty of Economics, Medan State University, Indonesia

Karisa Kusumadewi Saputri, Department of Management, Faculty of Economics, Medan State University, Indonesia

Marsha Astrid Exelsia Hutasoit, Department of Management, Faculty of Economics, Medan State University, Indonesia

Nabila Hidayanti, Department of Management, Faculty of Economics, Medan State University, Indonesia

Nielsen Samuel Panahatan Siagian, Department of Management, Faculty of Economics, Medan State University, Indonesia

Al Ikhwan, Department of Management, Faculty of Economics, Medan State University, Indonesia

Ramadhan Pulungan, Department of Management, Faculty of Economics, Medan State University, Indonesia

1321-1336

DOI : https://doi.org/10.35508/jom.v19i2.26110
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Analysis of the influence of product quality and service quality on customers’ repurchase intention at Restaurant X mediated by customer satisfaction

Regina Widjaja, Prodi Magister Manajemen, Fakultas Ekonomi, Parahyangan Catholic University, Indonesia

Theresia Gunawan, Prodi Magister Manajemen, Fakultas Ekonomi, Parahyangan Catholic University, Indonesia

1337-1352

DOI : https://doi.org/10.35508/jom.v19i2.29059
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The effect of credit risk and income diversification on financial sustainability with operational efficiency as a moderating

Erina Fitria Romadhoni, Ahmad Dahlan Institute of Technology and Business Lamongan, Lamongan, East Java, Indonesia

Achmad Farid Dedyansyah, Ahmad Dahlan Institute of Technology and Business Lamongan, Lamongan, East Java, Indonesia

Irma Indira, Ahmad Dahlan Institute of Technology and Business Lamongan, Lamongan, East Java, Indonesia

1353-1367

DOI : https://doi.org/10.35508/jom.v19i2.26873
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