NIAT DAN AKTIVITAS BELANJA ONLINE : PENGUJIAN TERHADAP KUALITAS SITUS WEB DAN KEPERCAYAAN

Abstract

Website has been online business environment that makes transactions is easy to completed. The
quality of the website should be a concern for companies that do online business. Individual who
shop online have the expectation that the quality of the website must be trusted and able to reduce
individual risk perception in the transaction. The theory of planned behavior and technology
acceptance model used as basic theories in the proposed development of a model for measuring the
activity of online shopping.A total of four constructs used in this research model. Constructs of
online shoppingis expected to be affected by intention to shopping. Then, construct intention to
shopping is predicted to be affected by website quality and trust. The 661 data obtained through an
online survey was used to test the model by using a statistical tool Structural Equation Modeling
(SEM). The findings of this study indicate that the developed model is marginal fit to explain the
influence of website quality on intentions and activities of online shopping, with the trust as a
mediator. Development of website features is the implications of this research.
Keywords: Theory of Reasoned Action, Technology Acceptance Model, Website Quality, Trust,
Intention, Online Shopping.