THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISION ON GAME STORY BOARD GAME & CAFE WITH BUYING INTEREST AS AN INTERVENING VARIABLE
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Bintang Perwiranegara(1*)
Department of Management, Faculty of Economics, Sarjanawiyata Tamansiswa University, Yogyakarta
(*) Corresponding Author
Keywords:
Product Quality, Service Quality, Buying Interest, Purchase Decision
Abstract
This research aims to test, firstly, the direct relationship between product quality and buying interest; secondly, the direct relationship between service quality and buying interest; thirdly, the direct relationship between product quality and purchasing decisions; fourthly, the direct relationship between service quality and purchasing decisions; and fifth, the relationship between buying interest and purchasing decisions. Then the sixth is to test whether buying interest can mediate product quality on purchase decisions, and the seventh is whether buying interest can mediate service quality on purchase decisions. This research uses descriptive quantitative methods to analyze and describe the data. This research took samples from the Game Story Board Game & Café in Kalasan District, Sleman Regency, D.I.Y. Province. The sampling method is non-probability using a purposive sampling technique. Data was collected through an explanatory survey using QR code questionnaires sent via WhatsApp social media. There were 115 questionnaires, and the data was analyzed using multiple linear regression using SPSS version 23. The results of this research show that the first result, namely the product quality variable, has a direct effect on buying interest; the second result, namely the service quality variable, has a direct impact on buying interest; the third result, namely product quality, has a direct effect on purchase decisions; and the fourth result, namely service quality, has a direct impact on purchase decisions. The fifth result indicates that buying interest directly influences purchase decisions. Meanwhile, the sixth result is that intervening buying interest can only mediate product quality in purchase decisions, and the seventh result is that buying interest cannot mediate service quality in purchase decisions.
Keywords: Product Quality; Service Quality; Buying Interest; Purchase Decision
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References
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Tobing, N., Hoesin, W., & Subagja, I. K. (2022). The Effect Of Promotion And Service Quality On Purchase Decisions Through Purchase Interest On Grabfood Application In East Jakarta. International Journal Of Business And Social Science Research, 25–33. Https://Doi.Org/10.47742/Ijbssr.V3n10p3
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Umam, R., Karnadi, U., Fandiyanto, U., & Saleh, U. (2022). The Influence Of Location And Service Quality On Repurchase Interest Through Consumer Satisfaction As An Intervening Variable At Ll Perfum Situbondo.Entrepreneurial Student Journal (Jme) Feb Unars, 1(11), 2162–2173.
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Alfatiha, R. A., & Budiatmo, A. (2020). The Influence Of Price And Service Quality On Purchasing Decisions Through Purchasing Interest As An Intervening Variable (Study Of Du Cafe Semarang Consumers). Injournal Of Business Administration: Vol. Ix.
Apriono, A. (2022).The Influence Of Product Quality, Service Quality, And Location On Consumer Satisfaction Of Baper Milk Coffee Café In Metro City(Pp. 1– 77).
Apriyanti, D. (2023). The Influence Of Store Location, Prices, And Product Diversity On Purchasing Decisions (Study Of Consumers At The Mm 46 Way Jepara East Lampung Store).Thesis.
Apriyono, A. (2022).The Influence Of Product Quality, Service Quality, And Location On Consumer Satisfaction Of Baper Milk Coffee Café In Metro City.
Cahya, A. D., Andrian, R., Ramadhani, R. C., & Dwijayanti, E. (2021). The Influence Of Service Quality And Price On Purchasing Decisions (Case Study Of Toast 97). Jpek (Journal Of Economic Education And Entrepreneurship), 5(1), 175–183. Https://Doi.Org/10.29408/Jpek.V5i1.3444
Cahya, A. D., Sangidah, U., & Rukmana, D. (2021). The Influence Of Product Quality And Price On Purchasing Decisions At Azam Shop Msmes In Rantau Rasau District, East Tanjung Jabung Regency.Mirai Journal Of Management, 6(1), 70–82.
Chaerudin, S. M., & Syafarudin, A. (2021). Ilomata International Journal Of Tax & Accounting (Ijtc) The Effect Of Product Quality, Service Quality, Price On Product Purchasing Decisions On Consumer Satisfaction. Ilomata International Journal Of Tax & Accounting, 2(1). Https://Www.Ilomata.Org/Index.Php/Ijtc
Ernawati, R., Dwi, A. B., & Argo, J. G. (2021). Analysis Of The Influence Of Promotion, Price And Brand Image On Purchasing Decisions On The Zalora E-Commerce Site In Jakarta.Business Magement Analysis Journal (Bmaj), 4(2), 200–218.
Fa'al, N., & Nurcholis, L. (2020). The Influence Of Location, Price And Product Quality On Repurchase Decisions With Consumer Satisfaction As An Intervening Variable.Unisula Student Scientific Conference (Kimu) 3, 3, 972–994.
Fiqih, M. G., Muharram Ritonga, H., & Lubis, H. (2020). The Influence Of Product Quality, Price And Service Quality On Consumer Satisfaction (Coffeetree Case Study In Medan). International Journal Of Economic, Technology And Social Sciencesinjects, 3, 199– 204.
Jasmalinda. (2021). The Influence Of Brand Image And Product Quality On The Purchasing Decisions Of Yamaha Motorcycle Consumer In Padang Pariaman District.Journal Of Research Innovation, 1(10), 2119–2206.
Kusuma, P. J., & Shaleh, M. (2021).Mandar: Management Development And Applied Research Journal The Influence Of Creativity, Entrepreneurial Characteristics And Personality On Business Achievement (Study At The Tambakboyo Village Convection Center, Pedan, Klaten).
M. Khoiri, M. (2022). The Influence Of Product Quality, Service Quality And Promotions On Time Universe Studio Online Store Purchasing Decisions.Journal Of Economics And Business, 11(1), 542–550.
Mahsyar, S., & Surapati, U. (2020). Effect Of Service Quality And Product Quality On Customer Satisfaction And Loyalty. Business And Accounting Research (Ijebar) Peer Reviewed-International Journal,
Https://Jurnal.Stie Aas.Ac.Id/Index.Php/Ijebar
Maretiana, R. S., & Abidin, Z. (2022). The Influence Of Price, Service Quality And Promotion On Purchasing Decisions. Inonline) Journal Of Management(Vol. 14, Issue 3).
Maryati, & Khoiri, M. (2022). The Influence Of Product Quality, Service Quality And Promotions On Time Universe Studio Online Store Purchasing Decisions.Journal Of Economics And Business, 11(1), 542–550.
Moy, R. J., Nyoko, A. E., & Fanggidae, R. P. (2021). Pengaruh word of mouth terhadap keputusan pembelian smartphone samsung. GLORY Jurnal Ekonomi dan Ilmu Sosial, 2(2), 161-173.
Muna, N., Anggraini, T., & Atika. (2023). The Influence Of Price, Brand Image And Lifestyle On The Purchase Decision Of The Bella Square Hijab Among Febi Uinsu Students.Journal Of Financial And Business Accounting, 1(2), 71–81.
Mutiara, & Suryadi, N. (2023). The Effect Of Product Quality And Distinctiveness On Consumer Loyalty Mediated By Consumer Satisfaction. In International Journal Of Science And Society (Vol. 5, Issue 2). Http://Ijsoc.Goacademica.Com
Nasar, P. (2020). The Influence Of Liquidity, Profitability And Asset Structure On Capital Structure With Company Size As A Moderation Variable In Textile And Garment Companies Listed On The Indonesian Stock Exchange For The 2014-2019 Period. Www.Idx.Co.Id,
Norfai. (2020). Data Management Using Spss.
Nur, G, & Abunawas. (2023). General Concepts Of Populations And Samples In Research.Journal Of Contemporary Islamic Studies, 14(1), 15–31.
Nur, M. H. (2021). Service Quality, Price, And Location In Purchasing Decisions By Intervening Purchasing Interest In Comparative Studies.Thesis.
Nutaella, C., & Anisa, F. (2020).Business And Economics Conference In Utilization Of Modern Technology Magelang.
Pauzi, M. R., Hadita, H., & Dovina, D. (2023). The Influence Of Promotions And Prices On Purchasing Decisions Through Intervening Variables Intention To Buy Valorant Game Vouchers (Case Study Of Students At The Faculty Of Economics And Business, Bhayangkara University, Greater Jakarta). Economic Journal, 2(9), 2453–2481. Https://Doi.Org/10.55681/Economina.V2i9.827
Priadana, S., & Sunarsi, D. (2021). Quantitative-Research-Methods Book. Quantitative Research Methods, 1–229.
Purba, M., Nasution, A. P., & Harahap, A. (2023). The Influence Of Service Quality, Product Quality And Company Reputation On Consumer Satisfaction With Trust As A Moderating Variable.Research And Computer Information Management E-Journal, 7(April), 1091–1107.
Rina. (2022). The Influence Of Product And Service Quality On Moral Café Coffee Consumer Satisfaction In Makassar City (Pp. 1–100).
Satdiah, A., Ekonomi, F., Bina, U., & Informatics, S. (2023). The Influence Of Price And Product Quality On Consumer Purchasing Decisions At The De' Lucent Paint Paint Store.Cidea Journal, 2(1), 24–38.
Satdiah, A., Siska, E., & Indra, N. (2023). The Influence Of Price And Product Quality On Consumer Purchasing Decisions At The De'lucent Paint Paint Store.Cidea Journal, 2(1), 24– 37. Https://Doi.Org/10.56444/Cideajournal.V2i2.775
Stephen. (2020).The Influence Of Product Quality And Location On Interest In Buying A House In Golden City Residence Housing Thesis.
Suwu, G. E. C., & Kalangi, J. A. F. (2022). The Influence Of Product Quality And Price On Purchasing Decisions For Cv Furniture Products. Jorizco Putra Utama In Leilem Iii Village.Productivity, 3(3), 210–216.
Suwu , G. E. C. , Kalangi , J. A. F. , Walangitan , O. , Administrasi , J. I. , & Bisnis , A. (2022).The Influence Of Product Quality And Price On Purchasing Decisions For Cv Furniture Products. Jorizco Putra Utama In Leilem Iii Village(Vol. 3, Issue 3).
Tobing, N., Hoesin, W., & Subagja, I. K. (2022). The Effect Of Promotion And Service Quality On Purchase Decisions Through Purchase Interest On Grabfood Application In East Jakarta. International Journal Of Business And Social Science Research, 25–33. Https://Doi.Org/10.47742/Ijbssr.V3n10p3
Tsaniya, R., & Telagawathi, N. (2022). The Influence Of Product Quality And Price On Consumer Purchase Intentions At Kedai Kopi Nau, Seririt District.Journal Of Hospitality And Tourism Management, 5(1), 32–39.
Umam, R., Karnadi, U., Fandiyanto, U., & Saleh, U. (2022). The Influence Of Location And Service Quality On Repurchase Interest Through Consumer Satisfaction As An Intervening Variable At Ll Perfum Situbondo.Entrepreneurial Student Journal (Jme) Feb Unars, 1(11), 2162–2173.
Umam, R., Karnadi, & Randika Fandiyanto. (2022). The Influence Of Location And Service Quality On Repurchase Interest Through Consumer Satisfaction As An Intervening Variable At Ll Perfum Situbondo.Entrepreneurial Student Journal (Jme) Feb Unars, 1(11), 2162–2173.
Welsa, H., & Lukitaningsih, A. (2020). The Influence Of Social Media And Brand Image On Purchase Decisions Through Buying Interest.Jurnal Ecodemica, 4(2). Http://Ejournal.Bsi.Ac.Id/Ejurnal/Index.Php/Ecodemica
Wilistyorini, V., & Sussanto, H. (2022). The Effect Of Product Quality, Service Quality, Price, And Trust On Purchase Decisions (Case Study On Shopeefood Users). In Ijme Journal(Vol. 1, Issue 3).
Published
2025-03-01
How to Cite
Perwiranegara, B. (2025). THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISION ON GAME STORY BOARD GAME & CAFE WITH BUYING INTEREST AS AN INTERVENING VARIABLE. Journal of Management : Small and Medium Enterprises (SMEs), 18(1), 285-299. https://doi.org/10.35508/jom.v18i1.15752
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Articles
