PREPARING DECISION REGARDING LAMPUNG SOLAR PRINTING BANNER MAKING SERVICES USING MARKETING MIX (7P)
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Nanda Yulianti(1*)
Department of Management, Faculty of Economics and Islamic Business, Raden Mas Said State Islamic
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Khairul Imam(2)
Department of Management, Faculty of Economics and Islamic Business, Raden Mas Said State Islamic
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Agung Abdullah(3)
Department of Management, Faculty of Economics and Islamic Business, Raden Mas Said State Islamic
(*) Corresponding Author
Keywords:
Purchasing Decision, Marketing Mix (7P), Banner
Abstract
A particular emphasis will be placed on the banner manufacturing service that Surya Printing Lampung offers to accomplish the purpose of this research, which is to investigate the influence of the promotion mix (7P) on the purchasing decision of consumers. A total of 96 samples, as part of this investigation, were used to perform multiple regression. The assistance of SPSS version 23 was used. According to the obtained regression analysis, factors such as value, position, location, and procedures, as well as physical evidence, have a favorable and significant impact through statistics on retail customers' purchasing decision. Off-product and people variables, on the other hand, do not provide evidence of such a link. While this is going on, the marketing mix (7P), which is determined by the F test, is affecting the decision to purchase banner manufacturing services from Surya Printing Lampung.
Keywords: Purchasing Decision ;Marketing Mix (7P); Banner
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References
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Yudho, S. K. S. & Agustin, S. 2022. Pengaruh Marketing Mix (7P) Terhadap Keputusan Pembelian Pada Toko Online Dapurdep. Jurnal Ilmu dan Riset Manajemen 11(8): 16.
http://journal.feb.unmul.ac.id/index.php/JURNALMANAJEMEN
Adhiansyah, A. & Rizkyanfi, M. W. 2020. The Influence of Marketing Mix on Customer Purchasing Decision at The Abraham and Smith Restaurant. The Journal Gastronomy Tourism 7(2): 106–119. doi:10.17509/gastur.v7i2.30815
Barcelona, O., Tumbel, T. M. & Kalangi, J. A. F. 2019. Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata. Jurnal Administrasi Bisnis 8(2): 34–42.
Christalisana, C. 2019. Pengaruh Pengalaman dan Karakter Sumber Daya Manusia Konsultan Manajemen Konstruksi Terhadap Kualitas Pekerjaan pada Proyek dI Kabupaten Pandeglang. Jurnal Fondasi 7(1): 87–98.
Imran, R. R. & Nasfi. 2021. Pengaruh Promosi dan Kualitas Produk Terhadap Volume Penjualan pada Industri Alumunium Bukittinggi. e-Jurnal Apresiasi Ekonomi 9(2): 202–212.
Iqbal, A. I. W. and M. A. & Indradewa, R. 2019. How Product Quality, Brand Image, and Customer Satisfaction Affect the Purchase Decisions of Indonesian Automotive Customers. Int. J. Services, Economics and Management 10(2): 177–193. doi:10.1504/IJSEM.2019.100944
Istanti, E., Kusumo, B. & Noviandari, I. 2020. Implementasi Harga, Kualitas Pelayanan Dan Pembelian Berulang Pada Pejualan Produk Gamis Afifathin. Ekonomika 8(1): 1–10.
Khotimah, K. & Jalari, M. 2021. Menguji Marketing Mix 7P Terhadap Keputusan Pembelian Shope Di Sukoharjo. Jurnal Manajemen 7(1): 81–94. Retrieved from http://www.maker.ac.id/index.php/maker%0AMENGUJI
Komari, A., Indrasari, L. D., Tripariyanto, A. Y. & Rahayuningsih, S. 2020. Analysis of SWOT Marketing Strategies and 7P Influence on Purchasing Decision. Journal of Physics: Conference Series 1569(3): 10. doi:10.1088/1742-6596/1569/3/032002
Kusumawati, R. D., Oswari, T., Yusnitasari, T., Mittal, S. & Kumar, V. 2021. Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in indonesia. International Journal of Business Innovation and Research 25(4): 475–495. doi:10.1504/ijbir.2021.117089
Lestari, W., Musyahidah, S. & Istiqamah, R. 2019. Strategi Marketing Mix Dalam Meningkatkan Usaha Percetakan Pada CV . Tinta Kaili Dalam 1(1).
Mahendratmo, B. P. J. & Ariyanti, M. 2019. Analysis Of E-Marketing Mix To Consumer Purchase Decisions Traveloka. Asian Journal of Management Sciences & Education 8(1): 72–82. Retrieved from www.ajmse. leena-luna.co.jp
Nyoko, A. E. L. 2012. Penggunaan Metode Structural Equation Modeling Dalam Analisa Pengaruh Bauran Pemasaran Dan Perilaku Pelanggan Terhadap Loyalitas Pelanggan Pada Bank “X.” Jurnal Bisnis & Manajemen, FISIP-Undana 4(1): 21–29.
Pasaribu, V. L. D. 2018. Analisis Pengaruh Promosi,Kualitas Produk dan Desain Kemasan Terhadap Keputusan Pembelian Hand and Body Lotion Merek Citra (Studi Kasus Carrefour Pamulang, Tangerang Selatan). Jurnal Pemasaran Kompetitif 1(4): 77–92.
Safitri, R. D., Rahayu & Hidayat, M. S. 2023. The Influence Of Marketing Mix ( 7Ps ) On Purchasing Decisions At Estusae Café Trawas - Mojokerto. Student Scientific Creativity Journal (SSCJ) 1(5): 488–508.
Retrieved from https://doi.org/10.55606/sscj-amik.v1i5.2141
Sari, I. M., Rinaldi, A. & Putra, F. G. 2020. Pengaruh Sisa Hasil Usaha (SHU) pada Koperasi Menggunakan Regresi Linear Berganda 7(2): 110–120.
Sugiyono. 2020. Metode Penelitian Kuantitaif, Kualitatif, dan R&D. Bandung: Alfabeta, hlm. 1–233. Bandung: PT. Alfabet.
Tanjung, I. 2021. Analysis of the Effect of Marketing Mix 7P on Purchase Decisions at Sentra Snack Stores. International Journal of Review Management, Business, and Entrepreneurship (RMBE) 1(2): 125–133.
Tjiptono, F. 2022. Manajemen Jasa. Andi.
Yudho, S. K. S. & Agustin, S. 2022. Pengaruh Marketing Mix (7P) Terhadap Keputusan Pembelian Pada Toko Online Dapurdep. Jurnal Ilmu dan Riset Manajemen 11(8): 16.
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Published
2025-03-01
How to Cite
Yulianti, N., Imam, K., & Abdullah, A. (2025). PREPARING DECISION REGARDING LAMPUNG SOLAR PRINTING BANNER MAKING SERVICES USING MARKETING MIX (7P). Journal of Management : Small and Medium Enterprises (SMEs), 18(1), 367-381. https://doi.org/10.35508/jom.v18i1.15841
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Articles
