PENERAPAN DIGITAL LEADERSHIP DALAM MENDORONG INOVASI DAN KREATIVITAS SDM DI SEKTOR PARIWISATA
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Irra Chrisyanti Dewi(1*)
Fakultas Pariwisata, Universitas Ciputra Surabaya
(*) Corresponding Author
Keywords:
Digital Leadership, Innovation, Creativity, Tourism, Human Resources
Abstract
The study investigates the impact of digital leadership on the innovation and creativity of human resources (HR) within the tourism sector, employing a survey-based quantitative approach. Digital transformation in this industry necessitates leaders who can effectively integrate technology to foster an innovative and creative work environment. Data were collected through questionnaires distributed to 120 respondents, comprising managers and employees from various tourism organizations across different regions. The analysis utilized linear regression to explore the relationships between the variables of digital leadership, innovation, and HR creativity. The results indicate that digital leadership exerts a positive and significant influence on both HR innovation and creativity. Specifically, digital leaders who empower their employees through technology, maintain effective communication, and encourage continuous learning play a crucial role in fostering creative ideas and implementing innovations within their organizations. These findings offer valuable insights for stakeholders in the tourism industry, suggesting that adopting effective digital leadership strategies can enhance competitiveness. By prioritizing digital leadership, organizations can better navigate the challenges posed by rapid technological advancements and changing market demands. In conclusion, the study underscores the essential role of digital leadership in driving innovation and creativity among HR in the tourism sector. As the industry continues to evolve with digital transformation, leaders must adapt their strategies to cultivate an environment conducive to creativity and innovation, ultimately contributing to organizational success.
Keywords: Digital Leadership; Innovation; Creativity; Tourism; Human Resources
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References
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Huang, M. H., & Rust, R. T. (2018). Artificial intelligence in service. Journal of service research, 21(2), 155-172.
https://journals.sagepub.com/doi/abs/10.1177/1094670517752459
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Kane, G. C., Palmer, D., Nguyen Phillips, A., Kiron, D., & Buckley, N. (2018). Coming of Age Digitally: Learning, Leadership, and Legacy. MIT Sloan Management Review, 59(3), 17–27. https://sloanreview.mit.edu/projects/coming-of-age-digitally/
Kaplan, R. S., & Norton, D. P. (1992). The Balanced Scorecard: Measures That Drive Performance. Harvard Business Review.
Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf). (2021). strategi digital tourism dalam menggaet wisatawan. Jakarta: Kemenparekraf. https://s.id/hedJY
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Mazzarol, T., & Soutar, G. N. (2002). “Push-pull” factors influencing international student mobility. International Journal of Educational Management, 16(2), 82-90. https://doi.org/10.1108/09513540210418403
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Nambisan, S. (2017). Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029-1055. https://journals.sagepub.com/doi/abs/10.1111/etap.12254
Northouse, P. G. (2018). Leadership: Theory and Practice. SAGE Publications. https://s.id/gMqPX
NTIA. (2021). Workforce Development. Retrieved from https://s.id/xJEvQ
Opazo-Basáez, M., Vendrell-Herrero, F., & Bustinza, O. F. (2022). Digital service innovation: a paradigm shift in technological innovation. Journal of Service Management, 33(1), 97-120.
https://www.emerald.com/insight/content/doi/10.1108/JOSM-11-2020 0427/full/html
Ross, J. W., Beath, C. M., & Mocker, M. (2019).Designed for Digital: How to Architect Your Business for Sustained Success. MIT Press.
https://direct.mit.edu/books/book/4552/Designed-for-DigitalHow-to-Architect-Your-Business
Schumpeter, J. A. (1934). The Theory of Economic Development. Harvard University Press. https://s.id/rZyh0
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-Building Approach (7th ed.). Wiley. https://s.id/O8AQs
Shalley, C. E., Zhou, J., & Oldham, G. R. (2004). The Effects of Personal and Contextual Characteristics on Creativity: Where Should We Go from Here? Journal of Management, 30(6), 933–958. https://doi.org/10.1016/j.jm.2004.06.007
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta. https://s.id/9N1YV
Tabachnick, B. G., Fidell, L. S., & Ullman, J. B. (2013). Using multivariate statistics (Vol. 6, pp 497–516). https://s.id/NlesL
Tayibnapis, A. Z., Wuryaningsih, L. E., & Gora, R. (2019). Pentingnya inovasi dan kreatifitas era teknologi digital. http://repository.ubaya.ac.id/36533/
Teece, D. J. (2007). Explicating Dynamic Capabilities: The Nature and Microfoundations of (Enterprise) Survival and Growth. Strategic Management Journal, 28(13), 1319-1350. https://onlinelibrary.wiley.com/doi/abs/10.1002/smj.640
The Bali Sun. (2023). Bali Businesses Advised That Domestic Tourism Is Not To Be Overlooked. Retrieved from https://s.id/BLr6H
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Published
2024-11-24
How to Cite
Dewi, I. (2024). PENERAPAN DIGITAL LEADERSHIP DALAM MENDORONG INOVASI DAN KREATIVITAS SDM DI SEKTOR PARIWISATA. Journal of Management : Small and Medium Enterprises (SMEs), 17(3), 1439-1457. https://doi.org/10.35508/jom.v17i3.19543
Section
Articles
