THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, SELF-EFFICACY, AND DIGITAL LITERACY ON THE COMPETITIVENESS OF BAJAWA COFFEE SECTOR MSMES IN THE INTERNATIONAL MARKET
-
Klaasvakumok Jehezkielomi Kamuri(1*)
Department of Business Administration, Kupang State Polytechnic – Indonesia
https://orcid.org/0009-0007-9828-8901
-
Andrias Umbu Tuku Anabuni(2)
Department of Business Administration, Kupang State Polytechnic – Indonesia
(*) Corresponding Author
Keywords:
Entrepreneurship, Self-Efficacy, Digital Literacy, Competitivenes, MSME’s
Abstract
The competitiveness of MSMEs is crucial for economic growth and success in international business competition, so this research aims to analyze the influence of entrepreneurship education, self-efficacy, and digital literacy on the competitiveness of micro, small, and medium enterprises (MSMEs) in the Bajawa coffee sector in the global market. This research uses a quantitative approach with an associative type. Data were analyzed using Smart Partial Least Squares (Smart PLS). The research results show that entrepreneurship education does not have a significant impact on competitiveness, while self-efficacy and digital literacy have a significant impact on the competitiveness of Bajawa coffee sector SMEs. With an R-Square value of 75.3%, this study indicates that the combination of self-efficacy and digital literacy greatly contributes to the ability of Bajawa coffee sector SMEs to face global competition. These findings emphasize the importance of developing self-efficacy and digital literacy for Bajawa coffee SMEs to enhance their competitiveness in the international market.
Keywords: Entrepreneurship; Self-Efficacy; Digital Literacy; Competitivenes; MSME’s
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References
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Indahsari, L., & Puspitowati, I. (2021). Pengaruh Pendidikan Kewirausahaan Dan Efikasi Diri Terhadap Intensi Wirausaha Mahasiswa Universitas Tarumanagara. Jurnal Manajerial Dan Kewirausahaan, 3(1), 267–276.
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https://doi.org/https://doi.org/10.24912/jmk.v6i2.29846
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Maurina, A. C., & Rusdianto, Y. (2023). Strategi Peningkatan Daya Saing UMKM Terhadap Perdagangan Internasional. Jurnal Pengabdian Kepada Masyarakat, 2(2), 70–76. https://doi.org/10.55606/jpkm.v2i2.146
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https://doi.org/https://doi.org/10.24912/jmk.v3i1.11320
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https://doi.org/10.5465/amle.2015.0026
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Putri, A. M. M., Izra, M. E., Gusti Kartika Ayumi, N., & Wikansari, R. (2024). Daya Saing Produk UMKM Terhadap Maraknya Produk Impor. Jurnal Riset Ilmiah, 3(1), 78–84. https://doi.org/https://doi.org/10.55681/sentri.v3i1.2121
Putri, N. K., Andriani, D., & Abadiyah, R. (2024). The Influence Of Skills, Experience, And Work Supervision On The Work Productivity of MSME Hijab Sidoarjo Employees. Management Studies and Entrepreneurship Journal, 5(2), 3600–3615. https://doi.org/https://doi.org/10.21070/ups.4449
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Rauch, & Hulsink. (2015). Putting Entrepreneurship Education Where The Intention To Act Lies An Investigation Into The Impact Of Entrepreneurship Education On Entrepreneurial Behavior. In Academy of Management Learning and Education (Vol. 14, Issue 2).
Rochanawati, I., & Efi, A. (2020). The Relationship Of Learning Entrepreneurship, Enterprise Motivation, And The Family Environment with Enterprise Interest In Students. Journal of Educational Research and Evaluation, 4(4), 314–321. https://ejournal.undiksha.ac.id/index.php/JERE
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Tambunan, T. (2008). SME Development, Economic Growth, and Government Intervention in a Developing Country: The Indonesian Story. Journal of International Entrepreneurship, 6(4), 147–167.
Wulandari, K., Parmitasari, D. A. R., Farild, M., & Islam Negeri Alauddin Makassar Corespondence Author, U. (2023). The Performance Analysis of Micro, Small and Medium Enterprises: The Role Of Self-Efficacy, Entrepreneurial Mindset And Innovation. Riwayat: Educational Journal of History and Humanities, 6(4), 2363–2374. https://doi.org/10.24815/jr.v6i4.34791
Asmara, G. D., Prasojo, D. J., & Khoirudin, R. (2024). Analisis Faktor Yang Mempengaruhi Ekspor Kopi Indonesia Ke Amerika Serikat. Journal Umaat , 3, 271–280. https://journal.ummat.ac.id/index.php/semnaslppm/article/view/23381
Baso, L. R., & Anindita, R. (2018). Analisis Daya Saing Kopi Indonesia. Jurnal Ekonomi Pertanian Dan Agribisnis, 2(1), 1–9.
https://doi.org/10.21776/ub.jepa.2018.002.01.1
Basuki, I.T., & Dwi, D. R. (2023). Kajian Analisis Strategi Peningkatan Daya Saing UMKM. Communnity Development Journal, 4(3), 5596–5600.
https://doi.org/https://doi.org/10.31004/cdj.v4i3.17118
Bismala, L., Handayani, S., Andriany, D., & Hafsah. (2018). Strategi Peningkatan Daya Saing Usaha Kecil Dan Menengah. Lembaga Penelitian Dan Penulisan Ilmiah Aqli.
Drnovšek, M., Wincent, J., & Cardon, M. S. (2010). Entrepreneurial Self-Efficacy And Business Start-Up: Developing A Multi-Dimensional Definition. International Journal of Entrepreneurial Behaviour and Research, 16(4), 329–348. https://doi.org/10.1108/13552551011054516
Efendi, R. (2013). Self Efficacy: Studi Indigenous Pada Guru Bersuku Jawa. Journal of Social and Industrial Psychology , 2(2), 61–67.
http://journal.unnes.ac.id/sju/index.php/sip
Faizal, M. R., Dian, S., & Prajanti, W. (2023). Optimizing Digital Literacy In Increasing Competitive Advantage And Corporate Performance. Dinamika Pendidikan, 18(2), 220–231. https://doi.org/10.15294/dp.v18i2.46664
Fajar, A., Fitriana, L. N. I., & Zainurrafiqi. (2022). Analisis Urgensi Pendidikan Kewirausahaan, Pengaruh Orientasi Kewirausahaan dan Spritual Pemasaran Terhadap Kemampuan Pemasaran. FIKROTUNA; Jurnal Pendidikan Dan Manajemen Islam , 16(2), 178–195.
Farhan, T. M., Eryanto, H., & Saptono, A. (2022). Pengaruh Literasi Digital Dan Orientasi Kewirausahaan Terhadap Kinerja Usaha UMKM (Studi Pada UMKM Sektor Food And Beverage Di Jakarta Selatan). Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(6), 35–48.
Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030163
https://transpublika.co.id/ojs/index.php/Transekonomika
Ginting, V. R., Arindani, D., Lubis, M.W. C., & Pramai Shella, A. (2021). Literasi Digital Sebagai Wujud Pemberdayaan Masyarakat Di Era Globalisasi. JURNAL PASOPATI, 3(2), 118–122. http://ejournal2.undip.ac.id/index.php/pasopati
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool In Business Research. In European Business Review (Vol. 26, Issue 2). Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-10-2013-0128
Hasan, H. A. (2020). Pendidikan Kewirausahaan: Konsep, Karakteristik Dan Implikasi Dalam Memandirikan Generasi Muda. JURNAL PILAR: Jurnal Kajian Islam Kontemporer, 11(1), 99–111.
Hasan, R. M. (2023). Peran Keterampilan dan Kemampuan Sumber Daya Manusia pada Keberhasilan Usaha Mikro Kecil Menengah (Studi Kasus Yayasan Manba’ul Huda Bandung). Jurnal Pendidikan Tambusai, 7(3), 24628–24631. https://doi.org/https://doi.org/10.31004/jptam.v7i3.10508
Hasanah, A., & Ibrahim, H. (2023). Upaya Meningkatkan Daya Saing Di Pasar Internasional Pada Era Globalisasi. Jurnal Minfo Polgan, 12(2), 2572–2576. https://doi.org/10.33395/jmp.v12i2.13317
Haura’nisa, S. I. (2023). Perlindungan Hukum Ciptakan Peluang Bagi Umkm Pada Perdagangan Bebas Dalam Menghadapi Resesi Global (Laws Creates the MSMEs Opportunities in Free Trade for Facing the Global Recession). Majalah Hukum Nasional, 53(2), 223–241. https://doi.org/10.33331/mhn.v53i2.243
Hidayati, Wediawati, B., & Sari, N. (2023). Pengaruh Literasi Kewirausahaan Dan Literasi Digital Terhadap Minat Berwirausaha Dibidang Start-Up (Studi Pada Mahasiswa Program Studi Manajemen Kosentrasi Kewirausahaan Fakultas Ekonomi Dan Bisnis Universitas Jambi). Jurnal Dinamika Manajemen, 11(1), 2338–123.
Hussain, N., & Phulpoto, S. (2024). Digital Literacy: Empowering Individuals in the Digital Age. Assyfa Learning Journal, 2(2), 70–83. https://doi.org/10.61650/alj.v2i2.231
Indahsari, L., & Puspitowati, I. (2021). Pengaruh Pendidikan Kewirausahaan Dan Efikasi Diri Terhadap Intensi Wirausaha Mahasiswa Universitas Tarumanagara. Jurnal Manajerial Dan Kewirausahaan, 3(1), 267–276.
Indarti, N., & Rostiani, R. (2008). Intensi Kewirausahaan Mahasiswa: Studi Perbandingan Antara Indonesia, Jepang Dan Norwegia. Journal of Indonesian Economy and Business, 23(4).
Laurent, M., & Puspitowati, I. (2024). Efikasi Diri Sebagai Mediator Pengaruh Pendidikan Kewirausahaan,Kecerdasan Adversitas Terhadap Intensi Berwirausaha. Jurnal Manajerial Dan Kewirausahaan, 02(06), 428–437.
Larassati, I. S., Rizqi, N. F., Kusumaningrum, H., & Hidayatullah, S. (2024). Strategi Pengembangan Kewirausahaan dan Dinamika Kompetitif Untuk Menciptakan Inovasi. Student Scientific Creativity Journal (SSCJ, 2(4), 236–245. https://doi.org/10.55606/sscj-amik.v2i4.3797
https://doi.org/https://doi.org/10.24912/jmk.v6i2.29846
Lela, W. N. (2021). Metodologi Penelitian Aplikatif Dengan Smart PLS. Mujahid Press.
Maryadi, T. (2021). Pengaruh Efikasi Diri Terhadap Keberhasilan Usaha (Studi Pada Program Mahasiswa Wirausaha (PMW) Universitas Jambi). Jurnal Dinamika Manajemen, 9(4). www.bps.go.id
Maurina, A. C., & Rusdianto, Y. (2023). Strategi Peningkatan Daya Saing UMKM Terhadap Perdagangan Internasional. Jurnal Pengabdian Kepada Masyarakat, 2(2), 70–76. https://doi.org/10.55606/jpkm.v2i2.146
Moreno, G. A., Rojas, M. R., & Morales, G. V. J. (2024). The Key Role of Innovation and Organizational Resilience in Improving Business Performance: A Mixed-Methods Approach. International Journal of Information Management, 77. https://doi.org/10.1016/j.ijinfomgt.2024.102777
https://doi.org/https://doi.org/10.24912/jmk.v3i1.11320
Nabi, G., LiñáN, F., Fayolle, A., Krueger, N., & Walmsley, A. (2017). The Impact Of Entrepreneurship Education In Higher Education: A Systematic Review And Research Agenda. In Academy of Management Learning and Education (Vol. 16, Issue 2, pp. 277–299). George Washington University.
https://doi.org/10.5465/amle.2015.0026
Olanrewaju, A. S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social Media and Entrepreneurship Research: A literature Review. International Journal of Information Management, 50, 90–110.
https://doi.org/10.1016/j.ijinfomgt.2019.05.011
Putri, A. M. M., Izra, M. E., Gusti Kartika Ayumi, N., & Wikansari, R. (2024). Daya Saing Produk UMKM Terhadap Maraknya Produk Impor. Jurnal Riset Ilmiah, 3(1), 78–84. https://doi.org/https://doi.org/10.55681/sentri.v3i1.2121
Putri, N. K., Andriani, D., & Abadiyah, R. (2024). The Influence Of Skills, Experience, And Work Supervision On The Work Productivity of MSME Hijab Sidoarjo Employees. Management Studies and Entrepreneurship Journal, 5(2), 3600–3615. https://doi.org/https://doi.org/10.21070/ups.4449
Prasetya, E. R. (2018). Analisis Sektor Unggulan Perekonomian Di Kabupaten Bogor. Scientific Journal Of Reflection: Economic, Accounting, Management and Business, 1(4), 21–30. https://doi.org/10.5281/zenodo.1436986
Rachman, A., Yochanan, E., Samanlangi Ilham, A., & Purnomo, H. (2024). Metode Penelitian Kuantitatif, Kualitatif Dan R&D (Cetakan Pertama). CV. Saba Jaya Publisher.
Rakib, M., Azis, M., Najib, M., & Isma, A. (2024). Impact Of Digital Literacy, Business Innovation, Competitive Advantage On The Existence Of Smes: A Quantitative Study In Makassar City, Indonesia. Quality - Access to Success, 25(198), 277–283. https://doi.org/10.47750/QAS/25.198.30
Rauch, & Hulsink. (2015). Putting Entrepreneurship Education Where The Intention To Act Lies An Investigation Into The Impact Of Entrepreneurship Education On Entrepreneurial Behavior. In Academy of Management Learning and Education (Vol. 14, Issue 2).
Rochanawati, I., & Efi, A. (2020). The Relationship Of Learning Entrepreneurship, Enterprise Motivation, And The Family Environment with Enterprise Interest In Students. Journal of Educational Research and Evaluation, 4(4), 314–321. https://ejournal.undiksha.ac.id/index.php/JERE
Rudianto, L. Y. (2009). Competitiveness Theory. DIE – Jurnal Ilmu Ekonomi Dan Manajemen, 6(1), 31–66.
Sahabuddin, R. (2016). Daya Saing Industri Kecil & Menengah Dalam Perspektif Manajemen Strategik: Analisis Persaingan Lingkungan Industri (Hartini Tahir, Ed.). PKBM Rumah Buku Carabaca.
Setiawati, S., Adi, W., & Setyowibowo, F. (2023). Pengaruh Pendidikan Kewirausahaan Dan Efikasi Diri terhadap Intensi Berwirausaha Mahasiswa Pendidikan Ekonomi FKIP UNS. Jurnal Pendidikan Bisnis Dan Ekonomi, 9(1).
https://doi.org/10.20961/bise
Sholihin, U. (2024). Meningkatkan Daya Saing Pasar UMKM Melalui Transformasi Digital. Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-Commerce, 3(2), 100–114. https://doi.org/10.30640/digital.v3i2.2512
Tambunan, T. (2008). SME Development, Economic Growth, and Government Intervention in a Developing Country: The Indonesian Story. Journal of International Entrepreneurship, 6(4), 147–167.
Wulandari, K., Parmitasari, D. A. R., Farild, M., & Islam Negeri Alauddin Makassar Corespondence Author, U. (2023). The Performance Analysis of Micro, Small and Medium Enterprises: The Role Of Self-Efficacy, Entrepreneurial Mindset And Innovation. Riwayat: Educational Journal of History and Humanities, 6(4), 2363–2374. https://doi.org/10.24815/jr.v6i4.34791
Published
2025-03-01
How to Cite
Kamuri, K., & Anabuni, A. (2025). THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, SELF-EFFICACY, AND DIGITAL LITERACY ON THE COMPETITIVENESS OF BAJAWA COFFEE SECTOR MSMES IN THE INTERNATIONAL MARKET. Journal of Management : Small and Medium Enterprises (SMEs), 18(1), 383-397. https://doi.org/10.35508/jom.v18i1.20011
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Articles
