MANAJEMEN KEWIRAUSAHAAN BAGI WIRAUSAHA DI KOTA KUPANG
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Apriana H j Fanggidae(1*)
Universitas Nusa Cendana
(*) Corresponding Author
Abstract
The fundamental issue of every entrepreneur in Kupang is limited in its own capital, low labour
skills, accounting and poor business management, lack of understanding of optimal inventories,
limited market share, very limited business network and access to banking funding resources. There
are a variety of reasons why it can happen: small businesses are not burdened by the demands of
shareholders who always want to dictate the management of business run, family members want to
sacrifice short-term profits to gain long-term benefits, the level of flexibility of entrepreneurial to
respond to challenges and opportunities without many obstacles, entrepreneurial can also convey an
image of stability and provide continuity for customers
Keywords : Management, Enterprenuership
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