Revisit intention : The roles of tourist attractions, destination image, and visitor satisfaction at Luwihaja Hill, Bogor
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Sri Harini(1)
Management, Faculty of Economics and Business, Djuanda University
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Siti Mutmainnah(2*)
Management, Faculty of Economics and Business, Djuanda University
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Endang Silaningsih(3)
Management, Faculty of Economics and Business, Djuanda University
(*) Corresponding Author
Abstract
The purpose of this research is to determine and analyze revisit intention, visitor satisfaction, tourist attractions, and destination image at Luwihaja Hill, Bogor. This study uses a quantitative approach with descriptive and verificative methods, involving 200 respondents, and the data were analyzed using path analysis. The results show that the average visitor assessments of revisit intention, visitor satisfaction, tourist attractions, and destination image are categorized as high, satisfied, attractive, and good, respectively. Tourist attractions and destination image have positive and significant effects on visitor satisfaction and revisit intention. Visitor satisfaction also has a positive and significant effect on revisit intention. In addition, tourist attractions and destination image have indirect effects on revisit intention through visitor satisfaction. The limitation of this study is its scope, which is limited to one location and a specific data collection period. Future research is recommended to expand the research locations, extend the data collection period, and include other variables that may influence revisit intention.
Keywords: Revisit Intention; Visitor Satisfaction; Tourist Attractions; Destination Image
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