Pinggan Traditional Village in Bali Based on the Principles of Sustainable Tourism Development

Abstract

Pinggan Village is one of the Bali Aga villages located in Kintamani, Bangli. Pinggan Village is famous as a land above the clouds with natural scenery and is a tourist destination. Pinggan Village is one of fifteen supporting villages in the Batur Geopark Area according to the Destination Management Organization (DMO). As a strategic area in Bangli Regency, Pinggan Village has numerous potential opportunities. However, the potential in Pinggan Village has not provided a significant impact on the community's economy. The tourism potential in Pinggan Village can be optimized through a Sustainable Tourism Development concept that is directed so that tourism development can meet the needs of various aspects. This paper aims to identify the existing conditions of Pinggan Traditional Village based on the four pillars of sustainability and sustainable tourism village development strategies using the SWOT Analysis Method, a strategic plan used to evaluate strengths, weaknesses, opportunities, and threats in a project or a business speculation. The results of this study are in the form of strategies to realize Pinggan Village with the concept of Sustainable Tourism Development.