PENGARUH PERCEIVED QUALITY TERHADAP PURCHASE INTENTION PADA PAKAIAN PRISON EDITION DI LAPAS NARKOTIKA KELAS IIA BANDUNG
-
Muhamad Fajar Azis(1*)
Program Studi Manajemen Pemasyarakatan, Politeknik Ilmu Pemasyarakatan
-
Kusmiyanti Kusmiyanti(2)
Program Studi Manajemen Pemasyarakatan, Politeknik Ilmu Pemasyarakatan
(*) Corresponding Author
Abstract
The purpose of conducting this research is to find out the effect of Perceived Quality on the Purchase Intention of Prison Edition clothes produced by the Bandung Class IIA Narcotics Penitentiary. The method used in this study is quantitative by distributing questionnaires to respondents. The sample used in this study amounted to 86 respondents. From the results of data processing, it is known that Perceived Quality influences Purchase Intention, with an influence level (R-Square) of 51.8%.
Keywords: Clothing Industry; Perceived Quality; Purchase Intention
Downloads
Download data is not yet available.
References
Aaker, D. A. (1991). Managing Brand Equity Capitalizing on the Value of a Brand Name. A Division of Simon & Schuster Inc.
Creswell, J. W. (2014). Research Design; Qualitative, Quantitative, And Mixed Methods Approaches (4th ed.). SAGE Publications, Inc.
Creswell, J. W. (2018). Research Design; Qualitative, Quantitative, And Mixed Methods Approaches (5th ed.). SAGE Publications, Inc
Dabholkar, P. A. (1994). Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison Processes Downloaded from. Journal Of Consumer Research, 21, 100–118. http://jcr.oxfordjournals.org/
Emari, H. (2012). The mediatory impact of brand loyalty and brand image on brand equity. African Journal of Business Management, 6(17), 5692–5701. https://doi.org/10.5897/ajbm11.788
Fishbein, M., Ajzen, I., & Flanders. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Addison - Wesley Publishing Company.
Ibnu. (2021, January 13). Mengetahui Tugas dan Tanggung Jawab Marketing Secara Mendalam. Accurate.Id.
Kurniawan, H. A., & Indriani, F. (2018). Pengaruh Product Knowledge, Perceived Quality, Perceived Risk, Dan Perceived Value Terhadap Purchase Intention Pada Motor Kawasaki Ninja 250 Fi Di Kota Semarang. Diponegoro Journal Of Management, 7(4), 1–13. http://ejournal-s1.undip.ac.id/index.php/dbr
Leavy, P. (2017). Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches. The Guilford Press.
Lee, J. E., Goh, M. L., & Mohd Noor, M. N. Bin. (2019). Understanding Purchase Intention of university students towards skin care products. PSU Research Review, 3(3), 161–178. https://doi.org/10.1108/prr-11-2018-0031
Mathur, A. (1999). Incorporating Choice into an Attitudinal Framework: Cross-Cultural Extension And Additional Findings. Journal Of International Consumer Marketing, 93–110.
Mekari. (2023). 6 Elemen Penting dalam Pemasaran. Jurnal Enterpreneur. https://www.jurnal.id/id/blog/6-elemen-penting-strategi-pemasaran-produk
Nyoko, A. E., Fanggidae, R. P., & Haumetan, F. (2024). The Effect Of Lifestyle And Reference Groups On E-Cigarette Purchasing Decisions. Journal Of Management: Small And Medium Enterprises (Smes), 17(1), 67-81.
Nyoko, A. E., Fanggidae, R. P., & Nursiani, N. P. (2016). The Influence of Service Quality to Customer Satisfaction in Pdam Kupang’s Service Counters. Journal of Management: Small and Medium Enterprises (SMEs), 2(1), 59-76.
Pratama, Y., & Danibrata, R. A. (2021). Beberapa Faktor Yang Berperan Terhadap Purchase Intention Produk. E-Jurnal Manajemen TSM, 1(3), 57–66. http://jurnaltsm.id/index.php/EJMTSM
Sekaran, U., & Bougie, R. (2016). Research Methods for Business (7th ed.). John Wiley & Sons Ltd. www.wileypluslearningspace.com
Uran, M. N., Fanggidae, R. P., & Nyoko, A. E. (2021, November). The Effect of Consumer Behavior on Consumer’s Interest to Buy Products Mr. Beta Pomade in UMKM in South Oesapa Village. In 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021) (pp. 673-677). Atlantis Press.
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal Of Marketing, 52, 2–22.
Creswell, J. W. (2014). Research Design; Qualitative, Quantitative, And Mixed Methods Approaches (4th ed.). SAGE Publications, Inc.
Creswell, J. W. (2018). Research Design; Qualitative, Quantitative, And Mixed Methods Approaches (5th ed.). SAGE Publications, Inc
Dabholkar, P. A. (1994). Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison Processes Downloaded from. Journal Of Consumer Research, 21, 100–118. http://jcr.oxfordjournals.org/
Emari, H. (2012). The mediatory impact of brand loyalty and brand image on brand equity. African Journal of Business Management, 6(17), 5692–5701. https://doi.org/10.5897/ajbm11.788
Fishbein, M., Ajzen, I., & Flanders. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Addison - Wesley Publishing Company.
Ibnu. (2021, January 13). Mengetahui Tugas dan Tanggung Jawab Marketing Secara Mendalam. Accurate.Id.
Kurniawan, H. A., & Indriani, F. (2018). Pengaruh Product Knowledge, Perceived Quality, Perceived Risk, Dan Perceived Value Terhadap Purchase Intention Pada Motor Kawasaki Ninja 250 Fi Di Kota Semarang. Diponegoro Journal Of Management, 7(4), 1–13. http://ejournal-s1.undip.ac.id/index.php/dbr
Leavy, P. (2017). Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches. The Guilford Press.
Lee, J. E., Goh, M. L., & Mohd Noor, M. N. Bin. (2019). Understanding Purchase Intention of university students towards skin care products. PSU Research Review, 3(3), 161–178. https://doi.org/10.1108/prr-11-2018-0031
Mathur, A. (1999). Incorporating Choice into an Attitudinal Framework: Cross-Cultural Extension And Additional Findings. Journal Of International Consumer Marketing, 93–110.
Mekari. (2023). 6 Elemen Penting dalam Pemasaran. Jurnal Enterpreneur. https://www.jurnal.id/id/blog/6-elemen-penting-strategi-pemasaran-produk
Nyoko, A. E., Fanggidae, R. P., & Haumetan, F. (2024). The Effect Of Lifestyle And Reference Groups On E-Cigarette Purchasing Decisions. Journal Of Management: Small And Medium Enterprises (Smes), 17(1), 67-81.
Nyoko, A. E., Fanggidae, R. P., & Nursiani, N. P. (2016). The Influence of Service Quality to Customer Satisfaction in Pdam Kupang’s Service Counters. Journal of Management: Small and Medium Enterprises (SMEs), 2(1), 59-76.
Pratama, Y., & Danibrata, R. A. (2021). Beberapa Faktor Yang Berperan Terhadap Purchase Intention Produk. E-Jurnal Manajemen TSM, 1(3), 57–66. http://jurnaltsm.id/index.php/EJMTSM
Sekaran, U., & Bougie, R. (2016). Research Methods for Business (7th ed.). John Wiley & Sons Ltd. www.wileypluslearningspace.com
Uran, M. N., Fanggidae, R. P., & Nyoko, A. E. (2021, November). The Effect of Consumer Behavior on Consumer’s Interest to Buy Products Mr. Beta Pomade in UMKM in South Oesapa Village. In 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021) (pp. 673-677). Atlantis Press.
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal Of Marketing, 52, 2–22.
Published
2024-06-23
How to Cite
Azis, M., & Kusmiyanti, K. (2024). PENGARUH PERCEIVED QUALITY TERHADAP PURCHASE INTENTION PADA PAKAIAN PRISON EDITION DI LAPAS NARKOTIKA KELAS IIA BANDUNG. Journal of Management : Small and Medium Enterprises (SMEs), 17(1 - May), 45-53. Retrieved from https://ejurnal.undana.ac.id/index.php/JEM/article/view/12864
Section
Articles
