KAJIAN ANALISIS DISKRIMINAN MENGUKUR LOYALITAS PELANGGAN TOKO BUKU SUCI KUPANG

Abstract

Customer Loyalty is an expectation of all business. Many efforts will be done to achieve that
objectives. Serious problem would be faced is how to investigate the impact of efforts toward
improving Customer Loyalty. Using of Discriminant Analysis is one of the tool which can be solved
that problem. Without the set of analysis technology, it is impossible to obtain quality decision
rapidly, efficiently and effectively in business.
Keywords : Loyalty, Customer Dimensionality, Discriminant Analysis