TEKNOLOGI INFORMASI PEMBENTUK MULTIPLIER EFFECT DALAM BISNIS CORPORASI
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Marius Robert Seran(1)
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David Kaluge(2*)
(*) Corresponding Author
Abstract
Business corporation must use all of its own resources to face the competitive rivalry in globalized
world. Information is one of the fundamental thing in business. The application of technology in
managing information is one of the fomula that can make multiplier effect in business activities.
Intervention of information technology through four functions of management, Planing,
Organizing, Actuating and Controlling, will influence the operational activities of corporation to be
efficient and effective, and create the competitive advantage of the corporation. The multiplier effect
created by intervene of information technology in business corporation consists of 1. Differentiation;
2. Easy of Marketing; 3. Increasing of Productivity; 4. Efficiencies of Cost and Time; 5. Consistency
and Quality Assurance.
Keywords : Information Technology, Multiplier Effect
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