FINANCIAL LITERACY ON THE PERFORMANCE OF COFFEE MSMEs IN SOUTH JAKARTA
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Ossi Ferli(1)
Department of Management, Faculty of Economics, STIE Indonesia Banking School
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R Bambang Budhijana(2)
Department of Management, Faculty of Economics, STIE Indonesia Banking School
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Rama Aldian Putra(3*)
Department of Management, Faculty of Economics, STIE Indonesia Banking School
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Riedmen Gifar Widagdo(4)
Department of Management, Faculty of Economics, STIE Indonesia Banking School
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Muhammad Irfan Daulay(5)
Department of Management, Faculty of Economics, STIE Indonesia Banking School
(*) Corresponding Author
Keywords:
Financial Knowledge, Financial Attitude, Financial Behavior, UMKM, Performance
Abstract
Micro, small, and medium enterprises (UMKM) are currently one of the supporting factors for the economy in Indonesia. The development of the coffee industry in Indonesia has grown very significantly from year to year. The transition from MSME shops to franchise businesses has been observed. However, good financial knowledge or literacy is also a factor that determines success in a business. Based on this, this research was conducted to examine the relationship between financial knowledge, financial attitudes, and financial behavior on the performance of MSMEs. The results of this research show that financial knowledge encompasses a positive relationship with the execution of MSMEs. Financial attitudes and financial behavior have no influence on MSME performance. And based on simultaneous testing, financial knowledge, financial attitudes, and financial behavior have a positive effect on the performance of MSMEs.
Keywords: Financial Knowledge; Financial Attitude; Financial Behavior; UMKM; Performance
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References
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Xi, N., & Hamari, J. (2020). Does Gamification Affect Brand Engagement And Equity? A Study In Online Brand Communities. Journal Of Business Research, 109, 449-460.
Yuliantini, T., & Suryatiningsih, S. (2021). Pengaruh Disiplin Kerja Dan Beban Kerja Terhadap Kinerja Karyawan (Studi Pada Karyawan Pt Iss Indonesia). Populis: Jurnal Sosial Dan Humaniora, 6(2), 104-120.
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Canton, H. (2021). Organisation for economic co-operation and development—OECD. In The Europa Directory of International Organizations 2021 (pp. 677-687). Routledge.
Choudhary, H., & Jain, H. (2023). Addressing financial exclusion through financial literacy training programs: a systematic literature review. Empirical Research in Vocational Education and Training, 15(1), 8.
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Semarang: Badan Penerbit Universitas Diponegoro.
Goyal, K., & Kumar, S. (2021). Financial literacy: A systematic review and bibliometric analysis. International Journal of Consumer Studies, 45(1), 80-105.
Gujarati, D. N., & Porter, D. C. (2009). Basic Econometrics (5th ed.). McGraw-Hill Education.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Sage Publications.
Harahap, S., Thoyib, A., Sumiati, S., & Djazuli, A. (2022). The impact of financial literacy on retirement planning with serial mediation of financial risk tolerance and saving behavior: Evidence of medium entrepreneurs in Indonesia. International Journal of Financial Studies, 10(3), 66.
Kunwar, J. S., Shweta, S., & Brajesh J.S. (2024). Micro, Small, and Medium Sized Enterprises (MSMEs): The Significant Role and Challenges in Indonesia's Economy. International Journal for Financial & Managerial Research, 6(3). https://doi.org/10.36948/ijfmr.2024.v06i03.20824
Lusardi, A., & Mitchell, O. S. (2014). The economic importance of financial literacy: Theory and evidence. American Economic Journal: Journal of Economic Literature, 52(1), 5-44.
Maheshkar, C., & Soni, N. (2021). Problems faced by Indian micro, small and medium enterprises (MSMEs). SEDME (Small Enterprises Development, Management & Extension Journal), 48(2), 142-159
Muhson, A. (2006). Teknik analisis kuantitatif. Universitas Negeri Yogyakarta. Yogyakarta, 183-196.
Ningsih, T. W., Tulasi, D., & Masela, M. Y. (2023). Investigasi Qualitative: Menggali Tantangan yang Dihadapi UKM Indonesia dalam Mengakses Layanan Keuangan. Sanskara Akuntansi Dan Keuangan, 1(03), 120-130.
Novariani, R. K., & Dialysa, F. (2024). The Influence of Financial Literacy on Financial Management in Small & Medium Enterprises (Case Study on Coffee Shop Management in Bandung City Period 2020–2021). Banking & Management Review, 12(1), 61-73.
Otoritas Jasa Keuangan. (2022). Survei nasional literasi dan inklusi keuangan 2022 [Infografis].
Pandiangan, K., Masiyono, M., & Atmogo, Y. D. (2021). Faktor-Faktor Yang Mempengaruhi Brand Equity: Brand Trust, Brand Image, Perceived Quality, & Brand Loyalty. Jurnal Ilmu Manajemen
Poddala, P., & Alimuddin, M. (2023). Meningkatkan literasi keuangan pada generasi milenial. Journal of Career development, 1(2).
Pratomo, A. (2018). Pengaruh Konsep Gamifikasi Terhadap Tingkat Engagement. The Journal: Tourism And Hospitality Essentials Journal, 8(2), 63-74.
Pulse Lab Jakarta. (2023). A Horizon Scan: The Futures of MSMEs in Indonesia. UN Global Pulse dan Bappenas.
Rachmawati, D., Akbar, G. Y., & Udriyah, U. (2022). Pengaruh Promosi Terhadap Keputusan Pembelian Di Dealer Sentral Motor Yamaha Cabang Sukabumi. Eqien-Jurnal Ekonomi Dan Bisnis, 11(03), 347-352.
Ramadani, S., Ramadhani, D. A., Ikrom, M., & Harahap, L. M. (2025). Peran strategis UMKM dalam mendorong pertumbuhan ekonomi berkelanjutan di Indonesia. Jurnal Ekonomi, Bisnis dan Manajemen, 4(1), 158-166.
Septiani, R. N., & Wuryani, E. (2020). Pengaruh literasi keuangan dan inklusi keuangan terhadap kinerja UMKM di Sidoarjo (Doctoral dissertation, Udayana University).
Setiawan, S., & Kartikawangi, D. (2022). Pengaruh Gamification Terhadap Brand Engagement Dengan E-Satisfaction Sebagai Variabel Mediator. Komunikatif: Jurnal Ilmiah Komunikasi, 11(1), 90-103.
Setyo, P. E. (2016). Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen “Best Autoworks”. Jurnal Performa: Jurnal Manajemen Dan Start-Up Bisnis, 1(6), 755-764.
Sinha, K. J., Sinha, S., & Sinha, B. J. (2024). Micro, Small, and Medium-Sized Enterprises (MSMEs): The Significant Role and Challenges in Indonesia’s Economy. International Journal For Multidisciplinary Research, 6(3), 20824.
Sriningsih, M., Hatidja, D., & Prang, J. D. (2018). Penanganan multikolinearitas dengan menggunakan analisis regresi komponen utama pada kasus impor beras di Provinsi Sulut. Jurnal Ilmiah Sains, 18-24.
Tanamal, F. E. E., Fajarwati, D., & Hadi, D. P. (2022). Analisis Pengaruh Brand Engagement Dan Brand Love Terhadap Brand Equity Dan Purchase Intention Handphone Merek Samsung. Sibatik Journal: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(12), 2739-2752.
Triyaningsih, M., & Sigit, M. (2023). Pengaruh Electronic Word Of Mouth Dari Influencer Terhadap Niat Beli Pada Produk Scarlett Whitening By Felicya Angelista Di Instagram. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 2(1), 206-223.
Utami, S. (2019). Pengaruh Motivasi Dan Pelatihan Program Kelompok Usaha Bersama Pada Pelaku Usaha Kecil Menengah Dalam Menangani Tingkat Kemiskinan Di Kecamatan Kanigaran Kota Probolinggo
Widakdo, D. S. W. P. J., Holik, A., & Iska, L. N. (2021). Efek Usia Dan Tingkat Pendidikan Terhadap Kinerja Tenaga Bantu Penyuluh Pertanian. Jurnal Penyuluhan, 17(1), 52-59.
William, G., & Tjokrosaputro, M. (2021). Persepsi Kegunaan Dan Promosi Untuk Memprediksi Niat Penggunaan E-Wallet: Sikap Sebagai Variabel Mediator. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 5(1), 74-88.
Xi, N., & Hamari, J. (2020). Does Gamification Affect Brand Engagement And Equity? A Study In Online Brand Communities. Journal Of Business Research, 109, 449-460.
Yuliantini, T., & Suryatiningsih, S. (2021). Pengaruh Disiplin Kerja Dan Beban Kerja Terhadap Kinerja Karyawan (Studi Pada Karyawan Pt Iss Indonesia). Populis: Jurnal Sosial Dan Humaniora, 6(2), 104-120.
Yuliyani, R. (2021). Implementasi Bauran Pemasaran Pada Loyalitas Pelanggan (Studi Kasus Pelanggan Jamane Kopi Di Pulo Gebang Jakarta Timur).
Published
2025-07-16
How to Cite
Ferli, O., Budhijana, R. B., Putra, R., Widagdo, R., & Daulay, M. (2025). FINANCIAL LITERACY ON THE PERFORMANCE OF COFFEE MSMEs IN SOUTH JAKARTA. Journal of Management : Small and Medium Enterprises (SMEs), 18(2), 1099-1111. https://doi.org/10.35508/jom.v18i2.16876
Section
Articles
