The present issue compiles a diverse range of scholarly contributions addressing contemporary developments in management, entrepreneurship, marketing, and finance. The articles collectively examine critical themes such as entrepreneurial adaptation in times of crisis, the determinants of consumer purchasing behavior, financial governance and literacy, organizational performance, as well as the implications of digital transformation and sustainability in business practices. By drawing on empirical studies and literature-based analyses across various contexts, including Africa, Southeast Asia, and beyond, this issue offers comparative perspectives on how organizations and individuals navigate uncertainty, innovation, and structural change. The findings not only enrich the academic discourse but also provide meaningful implications for practitioners and policymakers.
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