STRATEGY OF FINANCIAL MANAGEMENT OF MSMEs IN THE DIGITAL 5.0 ERA OF PALU BUSINESS INCUBATOR

  • Christina Agnelya Bosara(1*)
    Department of Management, Faculty of Economics and Business, Tadulako University
  • Juliana Kadang(2)
    Department of Management, Faculty of Economics and Business, Tadulako University
  • Darman Darman(3)
    Department of Management, Faculty of Economics and Business, Tadulako University
  • Cici Rianty K. Bidin(4)
    Department of Management, Faculty of Economics and Business, Tadulako University
  • (*) Corresponding Author
Keywords: Financial Management Strategy, MSMEs, Digital Era 5.0, Financial Planning, Financial Recording, Financial Reporting, Financial Control

Abstract

This study aims to analyze the financial management strategies of MSMEs in the digital 5.0 era, focusing on four main indicators, namely budget planning and use, financial recording, financial reporting, and financial control. The research was conducted on 31 MSMEs registered at the Palu City Business Incubator, using descriptive quantitative methods. Data were collected through a questionnaire with a Likert scale and analyzed using descriptive statistics through frequency tabulation. The results showed that the majority of MSMEs have implemented financial management strategies well in the aspects of financial planning, recording, and control. The utilization of digital technology is proven to support the effectiveness of financial management, especially in preparing budgets, recording transactions, and monitoring cash flow in real-time. However, in the aspect of financial reporting, there are still shortcomings, where most MSMEs have not prepared complete financial reports such as balance sheets, income statements, and cash flows. Nevertheless, some MSMEs have used digital technology to prepare financial reports more quickly and accurately. Overall, this study indicates that the financial management of MSMEs in the digital 5.0 era is quite good but still requires strengthening in the aspect of financial reporting to support business sustainability.

Keywords: Financial Management Strategy; MSMEs; Digital Era 5.0; Financial Planning; Financial Recording; Financial Reporting; Financial Control

Downloads

Download data is not yet available.

References

Adam, R. P., Suardi., & Lahay, M. (2023). Pricing strategy and marketing distribution channels on customer satisfaction and purchasing decision for green products. Uncertain Supply Chain Management, 11(4), 1467–1476.
https://doi.org/10.5267/j.uscm.2023.7.022

Ahmad, E. Y., Nasution, Y. S. J., & Nurwani, N. (2023). Pengelolaan Keuangan Dan Strategi Pemasaran Dalam Usaha Mikro Kecil Dan Menengah (Studi Kasus Pada Azhar Abdullah Tenun Songket Di Kabupaten Batu Bara). Journal on Education, 5(4), 13369–13379. https://doi.org/10.31004/joe.v5i4.2344

Amanda, R., M., & Roni, M. (2022). "JURNAL Analisis Pengelolaan Keuangan Pada Usaha Mikro Kecil Dan Menengah Bakso Granat Mas Azis Di Kota Palembang. Universitas Indo Global Mandiri, 13(02), 92–96.

Ariwibowo. P., Seto. A. A., Apriyanti., Andrianingsih., V., Kusumastuti., R., Yohana., Darmawati., Sohilauw., M. I., Musnaini., Melinda., Lestari., B. A. H., Ristiyana., R., Yudilestari., E. P., & Dyanasari. (2022). Pengaturan Pengelolaan Keuangan Perusahaan Implementasi Strategi Dalam Keputusan Pendanaan Dan Pengendalian Keuangan. In Eureka Media Aksara.
https://repository.penerbiteureka.com/media/publications/408621-pengaturan-pengelolaan-keuangan-perusaha-08c6485f.pdf

Astriwati., & Yusuf. (2024). Pengaruh Literasi Keuangan terhadap Kinerja Keuangan UMKM di Kota Kendari dengan Moderasi Modal Sosial. YUME : Journal of Management, 7(3), 1379–1389.

Bachri, S., Putra, S. M., Farid, E. S., Darman, D., & Mayapada, A. G. (2023). the Digital Marketing To Influence Customer Satisfaction Mediated By Purchase Decision. Jurnal Aplikasi Manajemen, 21(3), 578–592.
https://doi.org/10.21776/ub.jam.2023.021.03.03

Ć, I. T. (2023). Montenegrin journal of economics. 18(4).

Din, M., Munawarah, M., Ghozali, I., Achmad, T., & Karim, F. (2022). Governance of Financial Management and Regulation-Based Fiscal Accountability. Journal of Governance and Regulation, 11(2), 116–123.
https://doi.org/10.22495/jgrv11i2art10

Falih, M. S. H. Al, Rizqi, R. M., & Ananda, N. A. (2019). Pengelolaan Keuangan Dan Pengembangan Usaha Pada Usaha Mikro Kecil Menengah. Jurnal Manajemen Dan Bisnis, Vol.2 No.(1), 2.

Firmansyah, R., & Wulandari, I. (2023). Pendampingan Pengelolaan Keuangan Dan Digital Marketing Pada Pelaku UMKM Sriti Gamplong. Lokawati : Jurnal Penelitian Manajemen Dan Inovasi Riset, 2(1), 248–257.
https://doi.org/10.61132/lokawati.v2i1.519

Isabela, A. (2021). Pelatihan Kewirausahaan Pengelolaan Keuangan Bisnis Online Shop Era Digital. ANDASIH Jurnal Pengabdian Kepada Masyarakat, 2(1), 15–21. https://doi.org/10.57084/andasih.v2i1.606

Jannah, N. M., Samudra, S., Kadang, J., & Farid, E. S. (2023). Pengelolaan Keuangan Sebagai Upaya Pengembangan Usaha Mantin Organizer Dikota Palu. Indonesian Journal of Multidisciplinary on Social and Technology, 1(1), 32–36.
https://doi.org/10.31004/ijmst.v1i1.108

Karim, F., Laupe, S., Zahra, F., & Latowale, I. (2023). The impression of information system internalization on the sustainability of the quality of financial reports and their impact on local government performance. International Journal of Public Policy and Administration Research, 10(3), 87–98.
https://doi.org/10.18488/74.v10i3.3505

Kasim, E. Y. (2024). Pengembangan Literasi Keuangan dan Sistem Manajemen Berbasis Digital Menuju Sustainable SMEs pada Usaha Cheesestick Savouree. Jurnal Dharma Bhakti Ekuitas, 9(1), 26–34. https://doi.org/10.52250/p3m.v9i1.883

Khadijah, K., & Purba, N. M. B. (2021). Analisis Pengelolaan Keuangan pada UMKM di Kota Batam. Owner, 5(1), 51–59. https://doi.org/10.33395/owner.v5i1.337

Khamimah, K., & Aji, F. R. (2022). Analisis Pengelolaan Keuangan UMKM Di Kecamatan Ungaran Timur. Serat Acitya, 11(1), 29–35.
https://doi.org/10.56444/sa.v11i1.545

Limanseto, H. L. H. (2022). Perkembangan UMKM sebagai Critical Engine Perekonomian Nasional Terus Mendapatkan Dukungan Pemerintah. Kementerian Koordinator Bidang Perekonomian.
https://www.ekon.go.id/publikasi/detail/4593/perkembangan-umkm-sebagai-critical-engine-perekonomian-nasional-terus-mendapatkan-dukungan-pemerintah

Lutfi, M., Buntuang, P. C. D., Kornelius, Y., Erdiyansyah., & Hasanuddin, B. (2020). The impact of social distancing policy on small and medium-sized enterprises (SMEs) in Indonesia. Problems and Perspectives in Management, 18(3), 492–503. https://doi.org/10.21511/ppm.18(3).2020.40

Maulida, M. N. (2022). Siklus akuntansi manajemen keuangan. Jurnal Ekonomi Dan Bisnis, 11(2), 1–8.

Nahayatul, N., Safitri, D., & Astuti, D. (2025). Strategi Pemasaran untuk Meningkatkan Daya Saing UMKM di Era Digital. Jurnal Ekonomi Dan Bisnis Digital, 12(01), 1526–1530.

Nurhayati, N., Mulyana, Y., & Erlangga, H. (2020). Pemberdayaan Pengelolaan Keuangan Dalam Meningkatkan Kemampuan Manajerial Bagi Pelaku Usaha Di Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung.
Kaibon Abhinaya : Jurnal Pengabdian Masyarakat, 2(2), 66–70.
https://doi.org/10.30656/ka.v2i2.2067

Pengelolaan, O., Melalui, K., Pencatatan, P. A., Rasyid1, R. K., Sujaya2, K., & Fauziyah3, A. (2024). Optimizing Financial Management Through The Application Of Digital Financial Recording Applications At Dapoer Mom’s Arum Business. Management Studies and Entrepreneurship Journal, 5(2), 5557–5568.
http://journal.yrpipku.com/index.php/msej

Pinem, D. (2019). Pengelolaan Manajemen Usaha Konveksi Pada Umkm Di Depok. Sabdamas, 127–132.
http://ejournal.atmajaya.ac.id/index.php/sabdamas/article/view/997%0Ahttps://ejournal.atmajaya.ac.id/index.php/sabdamas/article/download/997/501

Puspitaningtyas, Z. (2017). Pembudayaan Pengelolaan Keuangan Berbasis Akuntansi Bagi Pelaku Usaha Kecil Menengah. Jurnal Akuntansi, 21(3), 361. https://doi.org/10.24912/ja.v21i3.242

Putra, G. H., & Sophian, S. (2024). Akuntansi Berbasis Digital Di Pemerintahan Dan Pemanfaatannya Untuk Perkembangan UMKM. JPKBP : Jurnal Pengabdian Kepada Masyarakat, 2(1), 97–110.
https://ojs.akbpstie.ac.id/index.php/JPKBP/article/view/520

Rahayu, N. I., Sandri, S. H., Algusri, J., Rahmayanti, S., Misral., & Ardi, H. A. (2023). Pelatihan SIAPIK Berbasis Android untuk Mengoptimalisasi Pengelolaan Keuangan UMKM. ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, Dan Sosial Humaniora (e-ISSN: 2809-3917), 3(1), 43–49. https://doi.org/10.37859/abdimasekodiksosiora.v3i1.5086

Ratnasari, M. D. (2018). Analisis Pengelolaan Keuangan Usaha Mikro Kecil Menengah Dengan Economic Entity Concept (Studi Pada Toko Keramik Dinoyo Kota Malang). Jurnal Ilmiah Ilmu-Ilmu Ekonomi, 3(1), 98–108.

Reni, F. (2018). Pengelolaan Keuangan Bagi Usaha Mikro Kecil Menengah (UMKM) Di Kelurahan Airputih Kecamatan Tampan Kota Pekanaru. Sembadha: Seminar Hasil Pengabdian Kepada Masyarakat, 01(01), 225–229. https://jurnal.pknstan.ac.id/index.php/sembadha/article/view/376

Rombe, E., Zahara, Z., Santi, I. N., & Rahadhini, M. D. (2021). Exploring E-mobile banking implementation barriers on indonesian millennial generation consumers. International Journal of Data and Network Science, 5(4), 579–586. https://doi.org/10.5267/j.ijdns.2021.8.010

Sani, A., D. (2022). Celebes Journal of Community Services. 1(1), 14–21.
https://doi.org/10.37531/celeb.v3i1.1145

Sambharakreshna, Y., Kusumawati, F., & Wulandari, A. (2024). Dampak Pengelolaan Keuangan dengan Pendekatan Kebebasan Finansial, Teknologi Keuangan, Dan Modal Sosial Terhadap Pendapatan Usaha. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, 5(02), 175–192. https://doi.org/10.37366/ekomabis.v5i02.1351

Septiani, R. N., & Wuryani, E. (2020). Pengaruh Inklusi. E-Jurnal Manajemen, Vol. 9, No. 8, 2020 : 3214-3236, 9(2), 58–66.

Suaryansyah, B. (2022). Peran Fintech (Aplikasi Stroberi Kasir) Dalam Meningkatkan Pengelolaan Keuangan UMKM di Kabupaten Belitung. Jurnal Ilmu Sosial, Manajemen, Akuntansi Dan Bisnis, 3(2), 92–107.
https://doi.org/10.47747/jismab.v3i2.729

Suindari, N. M., & Juniariani, N. M. R. (2020). Pengelolaan Keuangan, Kompetensi Sumber Daya Manusia Dan Strategi Pemasaran Dalam Mengukur Kinerja Usaha Mikro Kecil Menengah (Umkm). KRISNA: Kumpulan Riset Akuntansi, 11(2), 148–154. https://doi.org/10.22225/kr.11.2.1423.148-154

Sumani, S., Awwaliyah, I. N., Suryaningsih, I. B., & Nurdin, D. (2022). Financial Behavior on Financial Satisfaction and Performance of the Indonesian Batik Industry. Jurnal Aplikasi Manajemen, 20(4).
https://doi.org/10.21776/ub.jam.2022.020.04.06

Universitas Wijaya Putra, K. (2024). Development of a Model for Mentoring MSME Actors in the City of Jember Based on a Business Incubator to Increase Competitiveness in the Digital Era Pengembangan Model Pendampingan Pelaku UMKM di kota Jember Berbasis Inkubator Bisnis untuk Meningkatkan Day. Jurnal Pengabdian Masyarakat (PENGAMAS), 1(1), 2021–2104.
https://journal.ppipbr.com/index.php/pengamas/index

Yolanda, S., Shaddiq, S., Faisal, H., & Kurnianti, I. (2023). Peran Manajemen Keuangan Digital dalam Pengelolaan Keuangan pada UMKM di Banjarmasin. Indonesian Red Crescent Humanitarian Journal, 2(1), 23–32.
https://doi.org/10.56744/irchum.v2i1.31

Zahara, Z. (2015). Peran Manajemen Sumber Daya Manusia dan Orientasi Pasar terhadap Kinerja Industri Sarung Tenun Donggala di Sulawesi Tengah. Jurnal Aplikasi Manajemen, 13(3), 371–377.
https://jurnaljam.ub.ac.id/index.php/jam/article/view/783

Zahara, Z., Ikhsan, Santi, I. N., & Farid. (2023). Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery. Cogent Business and Management, 10(2).
https://doi.org/10.1080/23311975.2023.2204592

PlumX Metrics

Published
2025-07-27
How to Cite
Bosara, C., Kadang, J., Darman, D., & Bidin, C. (2025). STRATEGY OF FINANCIAL MANAGEMENT OF MSMEs IN THE DIGITAL 5.0 ERA OF PALU BUSINESS INCUBATOR. Journal of Management : Small and Medium Enterprises (SMEs), 18(2), 1363-1374. https://doi.org/10.35508/jom.v18i2.20514

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.