UNPACKING THE LANDSCAPE OF DIGITAL AND CORPORATE ENTREPRENEURSHIP: A SYSTEMATIC LITERATURE REVIEW OF KEY CHARACTERISTICS, DIMENSIONS, AND STRATEGIC OUTCOME
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Ristiaji Ari Wibowo(1)
Department of Management, Faculty of Economics and Business, Universitas Negeri Surabaya
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Sri Setyo Iriani(2)
Department of Management, Faculty of Economics and Business, Universitas Negeri Surabaya
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Raya Sulistyowati(3*)
Department of Management, Faculty of Economics and Business, Universitas Negeri Surabaya
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M. Azizul Khakim(4)
Department of Management, Faculty of Economics and Business, Universitas Negeri Surabaya
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Novie Noordiana Rachma Yulia(5)
Department of Management, Faculty of Economics and Business, Universitas Teknologi Surabaya
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Roos Nana Sucihati(6)
Department of Management, Faculty of Economics and Management, Universitas Samawa
(*) Corresponding Author
Keywords:
Corporate Entrepreneurship, Digital Entrepreneurship, Digital Transformation, Strategic Innovation, Systematic Literature Review
Abstract
The advancement of digital technology has revolutionized the global entrepreneurial landscape, giving rise to two primary approaches digital entrepreneurship and corporate entrepreneurship. This study is motivated by the need to understand the differences, similarities, and synergies between these two approaches in addressing increasingly complex and dynamic business challenges. The main objective of this study is to identify the key characteristics, dimensions, and strategic outcomes of both entrepreneurial models. Employing a Systematic Literature Review (SLR) method guided by the PRISMA framework, the study examines 18 relevant scholarly articles published between 2018 and 2024. Data were obtained through a systematic process of identification, selection, and evaluation of literature from the Scopus database. The findings indicate that digital entrepreneurship emphasizes flexibility, external exploration, and the utilization of technology as a value creation tool, whereas corporate entrepreneurship focuses more on the exploitation of internal resources, structured innovation, and operational efficiency. This study reveals that, despite their differing approaches, the strategic integration of digital and corporate entrepreneurship can foster the development of ambidextrous organizations those capable of balancing exploration and exploitation simultaneously. The conclusion underscores the importance of building entrepreneurial agility, integrating digital technologies, and strengthening entrepreneurship education as critical foundations for achieving sustainable competitive advantage in the digital era.
Keywords: Corporate Entrepreneurship ; Digital Entrepreneurship; Digital Transformation; Strategic Innovation; Systematic Literature Review
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References
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Ratner, S. V., Shaposhnikov, A. M., & Lychev, A. V. (2023). Network DEA and Its Applications (2017–2022): A Systematic Literature Review. Mathematics, 11(9), 2141.
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Tawfik, G. M., Dila, K. A. S., Mohamed, M. Y. F., Tam, D. N. H., Kien, N. D., Ahmed, A. M., & Huy, N. T. (2019). A step by step guide for conducting a systematic review and meta-analysis with simulation data. Tropical medicine and health, 47(1), 1-9.
Tóth-Pajor, Á., Bedő, Z., & Csapi, V. (2023). Digitalization in entrepreneurship education and its effect on entrepreneurial capacity building. Cogent Business and Management, 10(2). https://doi.org/10.1080/23311975.2023.2210891
Vassilakopoulou, P., & Grisot, M. (2020). Effectual tactics in digital intrapreneurship: A process model. Journal of Strategic Information Systems, 29(3). https://doi.org/10.1016/j.jsis.2020.101617
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https://doi.org/10.3390/su12197984
Vrontis, D., Chaudhuri, R., & Chatterjee, S. (2022). Adoption of Digital Technologies by SMEs for Sustainability and Value Creation: Moderating Role of Entrepreneurial Orientation. Sustainability (Switzerland), 14(13).
https://doi.org/10.3390/su14137949
Wang, T., Lin, X., & Sheng, F. (2022). Digital leadership and exploratory innovation: From the dual perspectives of strategic orientation and organizational culture. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.902693
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Zahra, S. A. (1991). Predictors and financial outcomes of corporate entrepreneurship: An exploratory study. Journal of Business Venturing, 6(4), 259–285. https://doi.org/10.1016/0883-9026(91)90019-A
Zhang, X., Liu, Y., Geng, X., & Wei, D. (2022). The Digital Entrepreneurship Era: How to Motivate Innovativeness in Middle Management Teams? The Vertical Organisational Pervasiveness of Chief Executive Officer Entrepreneurial Orientation. Frontiers in Psychology, 13.
https://doi.org/10.3389/fpsyg.2022.775558.
Arvidsson, V., & Mønsted, T. (2018). Generating innovation potential: How digital entrepreneurs conceal, sequence, anchor, and propagate new technology. Journal of Strategic Information Systems, 27(4), 369–383. https://doi.org/10.1016/j.jsis.2018.10.001
Bolzan Wesz, J. G., Miron, L. I. G., Delsante, I., & Tzortzopoulos, P. (2023). Urban quality of life: A systematic literature review. Urban Science, 7(2), 56.
Chen, A., Lin, Y., Mariani, M., Shou, Y., & Zhang, Y. (2023). Entrepreneurial growth in digital business ecosystems: an integrated framework blending the knowledge-based view of the firm and business ecosystems. Journal of Technology Transfer, 48(5), 1628–1653. https://doi.org/10.1007/s10961-023-10027-9
Darmanto, S., Ekopriyono, A., Hikmah, H., & Ratnawati, A. T. (2023). The Role of Competence and Digital Entrepreneurs Career Maturity on Business Performance in Disruption Era. Journal of Distribution Science, 21(2), 77–89. https://doi.org/10.15722/jds.21.02.202302.77
Falahat, M., Sithamparam, A. G., Zin, N. A. M., & Ng, K. M. (2024). Examine the interaction impact of psychological characteristics on individual entrepreneurial orientation and cyberpreneurship intentions. Journal of Infrastructure, Policy and Development, 8(4). https://doi.org/10.24294/jipd.v8i4.3381
Hervé, A., Schmitt, C., & Baldegger, R. (2020). Digitalization, entrepreneurial orientation and internationalization of micro-, small- And medium-sized enterprises. Technology Innovation Management Review, 10(4), 5–17. https://doi.org/10.22215/TIMREVIEW/1343
Ireland, R. D., Covin, J. G., & Kuratko, D. F. (2008). Conceptualizing corporate entrepreneurship strategy. Entrepreneurship Theory and Practice, 33(1), 19–46. https://doi.org/10.1111/j.1540-6520.2008.00279.x
Ireland, R., Covin, J., & Kuratko, D. (2008). Conceptualizing Corporate Entrepreneurship Strategy. Entrepreneurship Theory and Practice, 33, 19–46. https://doi.org/10.1111/j.1540-6520.2008.00279.x
Iriani, S. S. (2022). The Influence of Personality, Entrepreneurship Curriculum, Entrepreneurship Knowledge, and Attitude on Entrepreneurship Intention with Social Support as Mediation. Journal of Information & Knowledge Management, 22(05), 2250084. https://doi.org/10.1142/S0219649222500848
Karimi, J., & Walter, Z. (2021). The role of entrepreneurial agility in digital entrepreneurship and creating value in response to digital disruption in the newspaper industry. Sustainability (Switzerland), 13(5), 1–26. https://doi.org/10.3390/su13052741
Keller, R., Ollig, P., & Rövekamp, P. (2022). Pathways to Developing Digital Capabilities within Entrepreneurial Initiatives in Pre-Digital Organizations: A Single Case Study. Business and Information Systems Engineering, 64(1), 33–46. https://doi.org/10.1007/s12599-021-00739-3
Kuratko, D. F. (2017). Corporate entrepreneurship: Innovation and strategy in large organizations (3rd ed.). Cengage Learning.
Kuratko, D., Hornsby, J., & McKelvie, A. (2021). Entrepreneurial mindset in corporate entrepreneurship: Forms, impediments, and actions for research. Journal of Small Business Management, 61, 1–23.
https://doi.org/10.1080/00472778.2021.1907585
Li, W., Chen, W., Pang, Q., & Song, J. (2023). How to mitigate the inhibitory effect of organizational inertia on corporate digital entrepreneurship? Frontiers in Psychology, 14. https://doi.org/10.3389/fpsyg.2023.1130801
Liu, Y., Li, J., & Li, Y. (2025). Green entrepreneurial leadership and AI-driven green process innovation: Advancing environmental sustainability in the traditional Chinese medicine industry. Journal of Environmental Management, 335, 117563. https://doi.org/10.1016/j.jenvman.2022.117563
Nambisan, S. (2017). Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship. Journal Entrepreneurship Theory and Practice, 41, 1029-1055.https://doi.org/10.1111/etap.12254
Nurbayani, S., Dede, M., & Widiawaty, M. A. (2022). Utilizing library repository for sexual harassment study in Indonesia: A systematic literature review. Heliyon, 8(8), e10194.
Pantea, M.-C. (2018). Employment-to-entrepreneurship interface in the context of tech innovation. A qualitative analysis in Romania. Journal of East European Management Studies, 23(1), 128–146. https://doi.org/10.5771/0949-6181-2018-1-128
Pati, D., & Lorusso, L. N. (2018). How to write a systematic review of the literature. HERD: Health Environments Research & Design Journal, 11(1), 15-30.
Ratner, S. V., Shaposhnikov, A. M., & Lychev, A. V. (2023). Network DEA and Its Applications (2017–2022): A Systematic Literature Review. Mathematics, 11(9), 2141.
Razzaghi Borkhani, F., Sadeghi, H., & Ziyae, B. (2025). Evaluating the effect of environmental beliefs on the intention to green entrepreneurial behavior. International Journal of Environmental Research, 19(5), 3421. https://doi.org/10.3390/ijerph19053421
Solórzano, J., Morante-Carballo, F., Montalván-Burbano, N., Briones-Bitar, J., & Carrión-Mero, P. (2022). A Systematic Review of the Relationship between Geotechnics and Disasters. Sustainability, 14(19), 12835.
Sulistyowati, R. (2022). Determinan entrepreneurial intention ditinjau dari dimensi entrepreneurial ecosystem pada mahasiswa pendidikan tata niaga/bisnis di Indonesia (Doctoral dissertation, Universitas Negeri Malang).
Sulistyowati, R. (2023, March). Entrepreneurial Ecosystem Determinants on Entrepreneurial Self-efficacy Students of Business Education. In International Joint Conference on Arts and Humanities 2022 (IJCAH 2022) (pp. 1339-1349). Atlantis Press.
Tambunan, K. E., Hasibuan, A. F., Prayogo, R. R., Dongoran, F. R., Syah, D. H., & Sagala, G. H. (2024). The effectiveness of case method in developing intrapreneurship among business students. Journal of Education and Learning, 18(2), 296–304. https://doi.org/10.11591/edulearn.v18i2.21161
Tawfik, G. M., Dila, K. A. S., Mohamed, M. Y. F., Tam, D. N. H., Kien, N. D., Ahmed, A. M., & Huy, N. T. (2019). A step by step guide for conducting a systematic review and meta-analysis with simulation data. Tropical medicine and health, 47(1), 1-9.
Tóth-Pajor, Á., Bedő, Z., & Csapi, V. (2023). Digitalization in entrepreneurship education and its effect on entrepreneurial capacity building. Cogent Business and Management, 10(2). https://doi.org/10.1080/23311975.2023.2210891
Vassilakopoulou, P., & Grisot, M. (2020). Effectual tactics in digital intrapreneurship: A process model. Journal of Strategic Information Systems, 29(3). https://doi.org/10.1016/j.jsis.2020.101617
Von Arnim, L., & Mrozewski, M. (2020). Entrepreneurship In An Increasingly Digital And Global World: Evaluating The Role Of Digital Capabilities On International Entrepreneurial Intention. Sustainability, 12(19), 7984.
https://doi.org/10.3390/su12197984
Vrontis, D., Chaudhuri, R., & Chatterjee, S. (2022). Adoption of Digital Technologies by SMEs for Sustainability and Value Creation: Moderating Role of Entrepreneurial Orientation. Sustainability (Switzerland), 14(13).
https://doi.org/10.3390/su14137949
Wang, T., Lin, X., & Sheng, F. (2022). Digital leadership and exploratory innovation: From the dual perspectives of strategic orientation and organizational culture. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.902693
Wardoyo, D. T. W., Iriani, S. S., & Kautsar, A. (2018). Adoption of e-commerce, entrepreneurship orientation mediated by business strategy on the performance food industries. International Journal of Civil Engineering and Technology, 9(5), 896-902.
Xia, Q., Xie, Y., Hu, S., & Song, J. (2024). Exploring how entrepreneurial orientation improve firm resilience in digital era: findings from sequential mediation and FsQCA. European Journal of Innovation Management, 27(1), 96–122. https://doi.org/10.1108/EJIM-12-2021-0593
Zahra, S. A. (1991). Predictors and financial outcomes of corporate entrepreneurship: An exploratory study. Journal of Business Venturing, 6(4), 259–285. https://doi.org/10.1016/0883-9026(91)90019-A
Zhang, X., Liu, Y., Geng, X., & Wei, D. (2022). The Digital Entrepreneurship Era: How to Motivate Innovativeness in Middle Management Teams? The Vertical Organisational Pervasiveness of Chief Executive Officer Entrepreneurial Orientation. Frontiers in Psychology, 13.
https://doi.org/10.3389/fpsyg.2022.775558.
Published
2025-11-06
How to Cite
Wibowo, R., Iriani, S., Sulistyowati, R., Khakim, M., Rachma Yulia, N., & Sucihati, R. (2025). UNPACKING THE LANDSCAPE OF DIGITAL AND CORPORATE ENTREPRENEURSHIP: A SYSTEMATIC LITERATURE REVIEW OF KEY CHARACTERISTICS, DIMENSIONS, AND STRATEGIC OUTCOME. Journal of Management : Small and Medium Enterprises (SMEs), 18(3), 1937-1958. https://doi.org/10.35508/jom.v18i3.22699
Section
Articles
