This issue features a collection of studies addressing contemporary developments in management, marketing, and organizational research. The articles explore important themes such as digital marketing, social media influence, consumer behavior, and the adoption of digital technologies in business practices. Several contributions also examine organizational and human resource issues, including leadership, employee performance, job satisfaction, and innovative work behavior. In addition, this issue presents research on supply chain management, corporate governance, financial performance, and entrepreneurship. These studies highlight the growing importance of digital transformation and effective management practices in enhancing organizational competitiveness and sustainability.
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