SPIRITUAL EMPLOYER BRANDING AND TURNOVER INTENTION: THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT IN AN FAITH-BASED INSTITUTION
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Nur Aqilah Rahmayati(1*)
Department of Management, Faculty of Economics and Business, University of Muhammadiyah Cirebon
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Sari Laelatul Qodriah(2)
Department of Management, Faculty of Economics and Business, University of Muhammadiyah Cirebon
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Harry Safari Margapradja(3)
Department of Management, Faculty of Economics and Business, University of Muhammadiyah Cirebon
(*) Corresponding Author
Keywords:
Employer Branding, Organizational Commitment, Turnover Intention
Abstract
This study examines the effect of employer branding on turnover intention in Islamic boarding schools (pesantren) in Cirebon Regency, with organizational commitment serving as a mediating variable. A quantitative research design was employed, with 73 respondents selected through proportional sampling from a population of 275 employees. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software to assess the relationships among variables. The findings indicate that employer branding has a significant negative effect on turnover intention. Furthermore, organizational commitment significantly mediates the relationship between employer branding and turnover intention. These results suggest that strengthening employer branding can effectively reduce employees’ intention to leave, particularly when it fosters higher levels of organizational commitment. This study contributes to the literature on employee retention in faith-based educational institutions. However, as the research is limited to pesantren within a single district, the generalizability of the findings remains constrained. Future research is encouraged to incorporate additional determinants of turnover intention to provide a more comprehensive understanding of retention strategies in religious-based organizations.
Keywords: Employer Branding; Organizational Commitment; Turnover Intention
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References
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Ristriandita, A. (2018). Referensi Employer Branding. 1.
Satryawati, S., Nurhasanah, A., & Wati, R. (2020). Pengaruh Komitmen Organisasi Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT. Petrolog Indah Badak. E-BISMARK: Jurnal Ekonomi, Bisnis Dan Marketing, 1(2), 76–84.
Shafiee, M., & Goodarzi, S. (2025). The role of employer branding in talent management: analysis of key strategies and tools. International Journal of Organizational Analysis, 34(1), 99–114. https://doi.org/https://doi.org/10.1108/IJOA-10-2024-4900
Skelton, A. R., Nattress, D., & Dwyer, R. J. (2020). Predicting manufacturing employee turnover intentions. Journal of Economics, Finance and Administrative Science, 25(49), 101–117. https://doi.org/10.1108/JEFAS-07-2018-0069
Subhan, M., Ahmad, Junaidi Efendi, & Evi Febriani. (2022). Study of Servant Leadership in Building Educational Organizational Commitment at SDIT ABFA. TADRIS: Jurnal Pendidikan Islam, 17(1), 32–42. https://doi.org/10.19105/tjpi.v17i1.5960
Sugiyono, S., & Lestari, P. (2021). Metode penelitian komunikasi (Kuantitatif, kualitatif, dan cara mudah menulis artikel pada jurnal internasional). Alvabeta Bandung, CV.
Tejada, J. J., & Punzalan, J. R. B. (2012). On the misuse of Slovin’s formula. The Philippine Statistician, 61(1), 129–136.
Thang, N. N., & Trang, P. T. (2024). Employer branding, organization’s image and reputation, and intention to apply: the moderating role of the availability of organizational information on social media. Frontiers in Sociology, 9, 1256733.
Theurer, C. P., Tumasjan, A., Welpe, I. M., & Lievens, F. (2018). Employer Branding: A Brand Equity-based Literature Review and Research Agenda. International Journal of Management Reviews, 20(1), 155–179.
https://doi.org/10.1111/ijmr.12121
Alkaabi, K., Anjum, M. T., Hamed, A., & Younes, O. (2025). Modeling farmers’ perception of agricultural practices and soil quality in arid regions of UAE: A PLS-SEM approach to sustainable land use. Environmental Challenges, 20, 101283. https://doi.org/https://doi.org/10.1016/j.envc.2025.101283
Allen, N. J., & Meyer, J. P. (1996). Affective, continuance, and normative commitment to the organization: An examination of construct validity. Journal of Vocational Behavior, 49(3), 252–276.
Alves, P., Santos, V., Reis, I., Martinho, F., Martinho, D., Sampaio, M. C., Sousa, M. J., & Au-Yong-oliveira, M. (2020). Strategic talent management: The impact of employer branding on the affective commitment of employees. Sustainability (Switzerland), 12(23), 1–21. https://doi.org/10.3390/su12239993
Alvi, I. (2021). College students’ reception of social networking tools for learning in India: An extended UTAUT model. Smart Learning Environments, 8(1), 19.
Alzate-Alvarado, A. L., Ribes-Giner, G., & Moya-Clemente, I. (2025). Influence of technological capability, management teams and access to finance on sustainable entrepreneurship over time. International Entrepreneurship and Management Journal, 21(1), 89.
Anom, S. P., & Gustomo, A. (2023). The Role of Employees’ Innovative Work in Mediation of The Influence of Transformational Leadership on Performance Improvement. Journal of World Science, 2(5), 643–659.
Armstrong, M. (2016). Armstrong’s handbook of strategic human resource management. Kogan Page Publishers.
Backhaus, K. (2016). Employer branding revisited. Organization Management Journal, 13(4), 193–201.
Chen, C.-F. (2006). Job satisfaction, organizational commitment, and flight attendants’ turnover intentions: A note. Journal of Air Transport Management, 12(5), 274–276. https://doi.org/https://doi.org/10.1016/j.jairtraman.2006.05.001
Chen, C., Li, K., Wei, W., Zhou, J. T., & Zeng, Z. (2021). Hierarchical graph neural networks for few-shot learning. IEEE Transactions on Circuits and Systems for Video Technology, 32(1), 240–252.
Connelly, L. M. (2011). Cronbach’s alpha. Medsurg Nursing, 20(1), 45–47.
Dessler, G. (2002). Human resource management: Gary Dessler. Recording for the Blind & Dyslexic.
Dong, H., Hashim, H., & Kamarulzaman, N. H. (2026). Social comparison drives green transport switching: Travel satisfaction as the bridge. Transportation Research Part F: Traffic Psychology and Behaviour, 116, 103371.
https://doi.org/https://doi.org/10.1016/j.trf.2025.103371
Faisol, F. (2023). Pengembangan Sumber Daya Manusia Berbasis Manajemen Strategis Pesantren (Studi terhadap Pondok Pesantren Tahfidzil Qur’an Al-Asror Bangkalan). EL-BANAT: Jurnal Pemikiran Dan Pendidikan Islam, 13(2), 309–330.
Gilani, H., & Cunningham, L. (2017). Employer branding and its influence on employee retention: A literature review. The Marketing Review, 17(2), 239–256.
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Kashyap, V., & Verma, N. (2018). Linking dimensions of employer branding and turnover intentions. International Journal of Organizational Analysis, 26(2), 282–295. https://doi.org/https://doi.org/10.1108/IJOA-03-2017-1134
Maimunah, S., & Hilal, S. (2018). Pengaruh Keputusan Investasi, Keputusan Pendanaan, Kebijakan Dividen Dan Tingkat Suku Bunga Terhadap Nilai Perusahaan. JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 6(2), 42–49.
Meyer, J. P., Stanley, D. J., Herscovitch, L., & Topolnytsky, L. (2002). Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences. Journal of Vocational Behavior, 61(1), 20–52. https://doi.org/https://doi.org/10.1006/jvbe.2001.1842
Mosley, R., & Schmidt, L. (2017). Employer branding for dummies. John Wiley & Sons.
Onur, N., Celik Yetim, A., Guven, Y., Gozen, E., Ozilhan Ozbey, D., & Coskun Degirmen, G. (2024). Employer brand attractiveness and organizational commitment: the moderating role of organizational support. Sustainability, 16(13), 5394.
Ooi, S. K., Ooi, C. A., Yeap, J. A. L., & Goh, T. H. (2021). Embracing Bitcoin: users’ perceived security and trust: SK Ooi et al. Quality & Quantity, 55(4), 1219–1237.
Ristriandita, A. (2018). Referensi Employer Branding. 1.
Satryawati, S., Nurhasanah, A., & Wati, R. (2020). Pengaruh Komitmen Organisasi Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT. Petrolog Indah Badak. E-BISMARK: Jurnal Ekonomi, Bisnis Dan Marketing, 1(2), 76–84.
Shafiee, M., & Goodarzi, S. (2025). The role of employer branding in talent management: analysis of key strategies and tools. International Journal of Organizational Analysis, 34(1), 99–114. https://doi.org/https://doi.org/10.1108/IJOA-10-2024-4900
Skelton, A. R., Nattress, D., & Dwyer, R. J. (2020). Predicting manufacturing employee turnover intentions. Journal of Economics, Finance and Administrative Science, 25(49), 101–117. https://doi.org/10.1108/JEFAS-07-2018-0069
Subhan, M., Ahmad, Junaidi Efendi, & Evi Febriani. (2022). Study of Servant Leadership in Building Educational Organizational Commitment at SDIT ABFA. TADRIS: Jurnal Pendidikan Islam, 17(1), 32–42. https://doi.org/10.19105/tjpi.v17i1.5960
Sugiyono, S., & Lestari, P. (2021). Metode penelitian komunikasi (Kuantitatif, kualitatif, dan cara mudah menulis artikel pada jurnal internasional). Alvabeta Bandung, CV.
Tejada, J. J., & Punzalan, J. R. B. (2012). On the misuse of Slovin’s formula. The Philippine Statistician, 61(1), 129–136.
Thang, N. N., & Trang, P. T. (2024). Employer branding, organization’s image and reputation, and intention to apply: the moderating role of the availability of organizational information on social media. Frontiers in Sociology, 9, 1256733.
Theurer, C. P., Tumasjan, A., Welpe, I. M., & Lievens, F. (2018). Employer Branding: A Brand Equity-based Literature Review and Research Agenda. International Journal of Management Reviews, 20(1), 155–179.
https://doi.org/10.1111/ijmr.12121
Published
2026-03-02
How to Cite
Rahmayati, N., Qodriah, S., & Margapradja, H. (2026). SPIRITUAL EMPLOYER BRANDING AND TURNOVER INTENTION: THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT IN AN FAITH-BASED INSTITUTION. Journal of Management : Small and Medium Enterprises (SMEs), 19(1), 249-262. https://doi.org/10.35508/jom.v19i1.24070
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Articles
