This issue presents a diverse collection of studies in the fields of management, marketing, finance, entrepreneurship, tourism, and organizational research. The articles discuss contemporary topics such as digital marketing, social media influence, employer branding, consumer behavior, financial literacy, and digital payment adoption. Several studies also focus on organizational and human resource issues, including employee performance, job satisfaction, work stress, organizational culture, leadership, and employee retention. In addition, this issue highlights research on MSME development, banking performance, sustainability practices, tourism competitiveness, ESG disclosure, and digital transformation. Collectively, these contributions reflect the increasing importance of innovation, technology adoption, and strategic management practices in supporting organizational competitiveness and sustainable business development.
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