PARTNERSHIP STRATEGY IN THE DEVELOPMENT OF THE HALAL INDUSTRY BASED ON LOCAL WISDOM FROM THE PERSPECTIVE OF SHARIA COMPLIANCE
(A STUDY OF BUSINESS ACTORS IN BONE REGENCY)
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Irma Martawati(1*)
Department of Islamic Economics, Faculty of Economics and Business, State Islamic Institute of Bone
-
Kamiruddin Kamiruddin(2)
Department of Islamic Economics, Faculty of Economics and Business, State Islamic Institute of Bone
-
Muhammad Fakhri Amir(3)
Department of Islamic Economics, Faculty of Economics and Business, State Islamic Institute of Bone
(*) Corresponding Author
Keywords:
Partnership Strategy, Local-Based Halal Industry Development, Sharia Compliance
Abstract
This study aims to analyze partnership strategies, challenges, and obstacles in developing a halal industry grounded in local wisdom and sharia compliance principles. The research employs a qualitative design with a phenomenological approach, focusing on understanding the lived experiences and perspectives of business actors in implementing partnership strategies. Data were collected through observation, in-depth interviews, and documentation. The findings reveal that partnership strategies in developing the halal industry include: (a) enhancing the knowledge and skills of business actors, (b) involving local farmers in the supply chain, (c) increasing the number of employees, (d) expanding business networks, (e) broadening marketing channels, (f) fostering collaboration with relevant stakeholders, and (g) strengthening competitiveness. However, several challenges were identified, including limited availability of raw materials, the absence of halal certification, and the lack of formal partnership agreements. In addition, key obstacles consist of: (a) rapid technological changes, (b) limited understanding among farmers regarding raw material quality standards, (c) difficulty in recruiting skilled workers, (d) limited business networks or relationships, (e) minimal promotional budgets—particularly for digital marketing, (f) ego or individualistic attitudes among stakeholders, and (g) insufficient innovation. From a sharia compliance perspective, halal industry development must avoid practices such as maisir, tadlis, gharar, haram, riba, ihtikar, and bathil.
Keywords: Partnership Strategy; Local-Based Halal Industry Development; Sharia Compliance
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References
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Aini, M. R. (2020). Analysis of sharia compliance in Islamic banks: Case study of Islamic people's financing banks. MAPS (Islamic Banking Management) Journal, 4(2), 27–35.
Amalia, F. (2014). Islamic business ethics: Concept and implementation in small business actors. Islamic Business Ethics, 6(1), 116–125.
Anggryani, L., & Husain, H., (2024). Al-Ghazali's concept of economic thought: Its relevance to the economy in the era of modernization. Angewandte Chemie International Edition, 6(11), 951–952.
Anwar, M. S., & Jamaluddin, M. (2018). Very short term load forecasting using hybrid regression and interval type-1 fuzzy inference. IOP Conference Series: Materials Science and Engineering, 434(1), 1–4. https://doi.org/10.1088/1757-899X/434/1/012209)
Damayanti, D., Alamsyah, A. S., & Atirah, A. (2023). The role of MSMEs on employee welfare (Case study of ISR Bone MSMEs). Jurnal Asy-Syarikah: Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam, 5(1), 48–58. https://doi.org/10.47435/asy-syarikah.v5i1.1725
Dasuki, R. E. (2021). Manajemen strategi: Kajian teori resource based view. Jurnal Ilmiah Manajemen, 12(3).
Febrianty, Y., Pitoyo, D., Masri, F. A., & Abidin, Z. (2023). The role of local wisdom in building cultural and national identity. El-Hekam: Journal of Islamic Studies, 7(1), 168–181.
Hamzah, A., Kamiruddin., Otong Karyono., ST Najmahet (2024). The role of sharia economic principles in achieving competitive advantage: Perspectives and applications. Library Progress International, 44(3), 2268.
Harisman, K. (2017). Partnership patterns between farmers and PT Indofood Fryto-Lay Makmur in the industrial potato farming business of the Atlantic variety (A case in Cigedug Village, Cigedug District, Garut Regency). Jurnal ISTEK, 10 (1), 102–116.
Kamiruddin, H. A., & Marzuki, S. N. (2024). The implementation of khyar in online purchase and in increasing customer satisfaction. LAA MAISYIR: Jurnal Ekonomi Islam, 11(1), 71–91.
Kardianto, K., Muhammadiah, M., & Mone, A. (2022). Strategy for developing the songkok recca business in Awangpone District, Bone Regency. Scientific Study of Public Administration Students (KIMAP).
Lisda, L., Pawerangi, S., & Syam, M. (2023). Business strategy in increasing street vendor income in Epicentrum Square, Watampone City. Journal of Digital Business and Entrepreneurship (BISENTER), 1(2), 128.
Masfufah, M., & Achiria, S. (2019). Producer behavior in the Go Food partnership model from an Islamic economic perspective (Case study of the Wirobrajan area, Yogyakarta). Indonesian Islamic Economics Journal, 9(1), 1–8.
Mustika, D. A. (2023). Transformation of business law in the food industry: Blockchain-based halal regulation innovation in Indonesia. Journal Hukum & Hukum Islam, 10(2), 368–373.
Mutiara, M., & Marzuki, S. N. (2024). Al-Muqayyad. Al-Muqayyad, 7 (1), 73–83.
Nasila, R., & Napu, I. A. (2024). New strategies in supporting social entrepreneurship for economic empowerment of marginalized communities in Bone Bolango Regency, Gorontalo Province. Journal of Education Research, 5(4), 4853–4867. https://doi.org/10.37985/jer.v5i4.1671)
Nurdina, N., Ardhiani, M. R., & Handayani, C. M. S., (2021). Strategy for empowering food MSMEs based on local wisdom during the Covid-19 pandemic in Slempit Village, Kedamean, Gresik. EKOBIS ABDIMAS: Journal of Community Service, 2(1), 43–51.
Octaviana, D. R., & Ramadhani, R. A. (2021). Human nature: Knowledge, science, philosophy and religion. Tawadhu Journal, 2(2), 143–159.
Permatasari, O. N. I., Queentanisha, K. J., Zakhiah, S. L., Anisya, N., Halizah, F. H. N., Putri, A. A., & Kurniawan, T. (2025). Peran akad syirkah dan mudharabah sebagai instrumen pembiayaan usaha produktif pada lembaga keuangan syariah di Indonesia. JHESY: Jurnal Hukum Ekonomi Syariah, 4(2). https://doi.org/10.37968/jhesy.v4i2.1758)
Priyatna, M. (2016). Pendidikan berkarakter berbasis kearifan lokal. Jurnal Edukasi Islami: Jurnal Pendidikan Islam, 5.
Purba, E. A. (2008). Analysis of the implementation of partnership strategy on the performance of electrical engineering bureau companies. Business Strategy, 17(2), 197–202.
Rachmad, D. (2021). Sharia compliance in mudharabah and musyarakah contracts. Al-Falah Journal of Islamic Banking, 3(1), 10–21.
Rauf, S. H., Darma, R., & Mahyuddin, M. (2022). Marketing strategy of MSME restaurants in Bone Regency in maintaining business in the Covid-19 pandemic era. Media Agribisnis, 6 (1), 76–87. https://doi.org/10.35326/agribisnis.v6i1.2371)
Reu, Y. H., & Hayong, B. S. (2025). Analisis kearifan lokal sako seng pada masyarakat Sikka dalam perspektif filsafat anti kekerasan Mahatma Gandhi. Jurnal Filsafat Indonesia, 8(3).
Rummar, M. (2022). Local wisdom and its implementation in Marthen School. Syntax Transformation, 3(12).
Rusnadia, R., & Kamiruddin, R. I. (2022). Sharia currency product development strategy in an effort to increase the income of PT Pegadaian Syariah Bone Unit. Journal of Comprehensive Science, 16(1), 1–23.
Safitri, N., Aziza, A. R. N., Kamiruddin, & Mutalib, A. A. (2025). Menyelisik arus gagasan ekonomi Al-Ghazali tentang etika dan moralitas dalam aktivitas ekonomi Islam. *Minhaj, 6*(1). https://doi.org/10.52431/minhaj.v6i1.3482)
Sarwoko, E., Nurfarida, I. N., & Ahsan, M. (2021). Building a partnership strategy to increase the income of satay skewer craftsmen in Malang Regency. Jurnal Karya Abdi, 5, 1–8.
Sukma, H. A. (1992). The resource based view (RBV) perspective in building competitive advantage. Journal of Islamic Economics and Business, 4(1), 75–89.
Suwarni, E., Sedyastuti, K., & Mirza, A. H. (2019). Opportunities and obstacles of micro business development in the digital economic era. Ikraith Ekonomika, 2(3), 29–34.
Tampubolon, H. (2016). Strategi manajemen sumber daya manusia dan perannya dalam pengembangan keunggulan bersaing(Cetakan pertama). Papas Sinar Sinanti.
Wahyudi, A., & Rosyidah, E. (2024). Prinsip dasar akuntansi syariah: Landasan integritas dan transparansi dalam keuangan berbasis nilai Islam. *Jurnal Ilmiah Ilmu Pendidikan, 7 (5).
Wijaya, R. A., Qurratu’aini, N. I., & Paramastri, B. (2019). Pentingnya pengelolaan inovasi dalam era persaingan. *Jurnal Manajemen dan Bisnis Indonesia, 5 (2), 217–227.
Yurniman, N., Lase, S., Zendrato, N., & Belo, Y. (2024). The importance of life skills in realizing innovative business ideas. Nian Tana Sikka: Student Scientific Journal, 3(1), 93–106. https://doi.org/10.59603/niantanasikka.v3i1.612).
Published
2026-03-07
How to Cite
Martawati, I., Kamiruddin, K., & Amir, M. (2026). PARTNERSHIP STRATEGY IN THE DEVELOPMENT OF THE HALAL INDUSTRY BASED ON LOCAL WISDOM FROM THE PERSPECTIVE OF SHARIA COMPLIANCE. Journal of Management : Small and Medium Enterprises (SMEs), 19(1), 455-471. https://doi.org/10.35508/jom.v19i1.24251
Section
Articles
