IMPLEMENTATION OF CLASSIC THEMES AND THE EXPERIENCE OF HISTORICAL VALUES IN CREATING SUSTAINABLE TOURISM SUPPORTING BUSINESSES
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Haritsah Kusumaningrum(1)
Department of Hotels, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
-
Yerika Ayu Salindri(2)
Department of Hospitality, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
-
Rosalina Nur Annisa(3)
Department of Hotels, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
-
Juliana Juliana(4)
Department of Hospitality, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
-
Ayunindya Sandy Aulia(5)
Department of Hospitality, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
-
Agung Sulistyo(6*)
Department of Hotels, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
(*) Corresponding Author
Keywords:
Business, Sustainability, Tourism, History, Classic Themes
Abstract
Referring to the concept of sustainability, business and tourism can be developed in line with various opportunities. The experience and uniqueness of tourism-based businesses are an added value. However, the facts show that historical tourism-based businesses have not developed much. Managers have not maximized the potential of the surrounding historical value. On the other hand, businesses based on historical nuances are considered disruptive to tourism activities, leading to concerns about damaging historical values. This study aims to investigate the management of businesses based on classical themes and historical nuances in creating sustainability. Qualitative methods were used from an interpretive perspective. Several businesses based on historical nuances and classical themes were selected as research objects, including: Cokelat Monggo (traditional-premium product), Prianti Gagarin (Classic Place), and Ndalem Natan (edu-culture business). These businesses can create sustainability through classical themes and historical nuances. The study results indicate that business managers must think intelligently when developing their businesses. Several sustainability efforts need to be implemented, such as: 1) collaboration and optimization of classical themes, 2) education and consumer experience, 3) emotional closeness, and 4) community empowerment.
Keywords : Business; Sustainability; Tourism; History; Classic Themes
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References
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Kusumaningrum, H., Kusumawati, P., Tyas, D. W., & Fitriana, F. (2024). The Meaning of Giving Food Souvenirs: From the Perspective of Generation Z Immigrants in Yogyakarta City. Journal of Indonesian Tourism, Hospitality and Recreation, 7(2), 111–124.
Kusumaningrum, H., Tyas, D. W., & Kusumawati, P. (2022). Angkringan Kopi Joss Sebagai Daya Tarik Wisata Gastronomi Kota Yogyakarta Dan Kondisinya Akibat Pandemi Covid-19. Khasanah Ilmu-Jurnal Pariwisata Dan Budaya, 13(1), 8–17.
Kusumawati, P., Tyas, D. W., Fitriana, F., & Kusumaningrum, H. (2023). Oleh-Oleh Makanan Khas Daerah Istimewa Yogyakarta Sebagai Daya Tarik Wisata Gastronomi. Pringgitan, 4(2), 40–56.
Laallam, A., Kassim, S., Engku Ali, E. R. A., & Saiti, B. (2020). Intellectual capital in non-profit organisations: Lessons learnt for waqf institutions. ISRA International Journal of Islamic Finance, 12(1), 27–48. https://doi.org/10.1108/IJIF-10-2018-0111
Mahanani, S., & Sulistyo, A. (2023). Analisa Tingkat Kepuasan Pengunjung Teras Malioboro dalam Upaya Menciptakan Pengelolaan Berkelanjutan. Jurnal Manajemen Perhotelan dan Pariwisata, 6(2), 505–513. https://doi.org/10.23887/jmpp.v6i2.63202
Mehmetoglu, M., & Engen, M. (2011). Pine and Gilmore’s Concept of Experience Economy and Its Dimensions: An Empirical Examination in Tourism. Journal of Quality Assurance in Hospitality & Tourism, 12, 237–255.
https://doi.org/10.1080/1528008X.2011.541847
Neuhofer, B., & Buhalis, D. (2017). Service-dominant logic in the social media landscape: New perspectives on experience and value co-creation. In Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases (pp. 13–25). Scopus. https://doi.org/10.4324/9781315565736
Printianto, I., Tyas, D. W., & Annisa, R. N. (2019). The Implementation of Sharia Principles Concept of Hotels: Unisi Hotel, Yogyakarta. Advances in Social Science, Education and Humanities Research, 59, 265–269.
https://www.atlantis-press.com/article/125909395
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Roos, A., & Pettersson, K. (2024). Forging an entrepreneur – gendered ideas and ideals. International Journal of Gender and Entrepreneurship, 16(2), 256–273. https://doi.org/10.1108/IJGE-04-2023-0107
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Salindri, Insanaputra, Y. S., Buchori, A., & Sulistyo, A. (2025). Analisis SOSTAC dan RACE PLANNING Bagi Industri Pendukung Pariwisata Dalam Menciptakan Keberlanjutan Bisnis. Jurnal Riset Manajemen, 21(1), 8–18.
https://doi.org/10.32477/jrm.v12i1.1055
Salindri, Y. A., & Atiqah, A. N. (2018). Kajian Omotenashi Dalam Pelayanan Pengunjung di Restoran Jepang. 19–20.
Salindri, Y. A., Kusumaningrum, H., Deskarina, R., & Saputri, L. D. (2023). Pelestarian permainan tradisional nusantara melalui kampoeng dolanan nusantara. Flight Attendant Kedirgantaraan: Jurnal Public Relation, Pelayanan, Pariwisata, 5(2), 242–248.
Salindri, Y. A., Sulistyo, A., Annisa, R. N., Hadianto, F., & Arifkusuma, M. B. (2022). Pemberdayaan UKM YAD Blangkon Yogyakarta Melalui Pemasaran Berbasis Digital Sebagai Upaya Menembus Pasar Global. Jurnal Inovasi dan Pengabdian Masyarakat Indonesia, Vol.1No. 4, 41–46.
Sambyal, R., Marwaha, A. S., & Mavi, A. K. (2020). Exploring moderation in service dominant logic-service innovation relationship in tourism sector-A PLS analysis. International Journal of Scientific and Technology Research, 9(4), 548–553. Scopus.
Sang, K., Woon, P. Y., & Tan, P. L. (2024). Destination image branding for world heritage sites: A methodology combining GIS with sentiment analysis. Tourism Critiques: Practice and Theory, 5(2), 253–270. https://doi.org/10.1108/TRC-04-2024-0012
Setya, A. D., Sulistyo, A., & Christiatmani, M. (2024). Optimalisasi Layanan Guest Service Center Dalam Menciptakan Kepuasan Tamu (Studi Pada Gumaya Tower Hotel Semarang). Jurnal Manajemen Diversifikasi, 4(2).
https://doi.org/10.24127/diversifikasi.v4i2.5465
Sidani, Y. M. (2008). Ibn Khaldun of North Africa: An AD 1377 theory of leadership. Journal of Management History, 14(1), 73–86. https://doi.org/10.1108/17511340810845499
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Stylianou, C., Pipyros, K., & Aslanides, A. (2025). Rural place branding through social media: A stakeholder strategy perspective. Worldwide Hospitality and Tourism Themes, 17(1), 62–76. https://doi.org/10.1108/WHATT-12-2024-0297
Suhartapa, & Sulistyo, A. (2021). Pengaruh Persepsi dan Motivasi Wisatawan Terhadap Minat Kunjung Ulang di Pantai Baru Yogyakarta. Jurnal Pariwisata dan Budaya, Universitas Bina Sarana Informatika, 12(2), 115–122. https://doi.org/10.31294/khi.v12i2.10579
Sulistyo, A., & Annisa, R. N. (2020). Peran Penting Tourism Marketing 3.0 Dalam Upaya Menciptakan Pariwisata Unggul dan Berkelanjutan Di Kab Bantul. Jurnal Riset Daerah BAPEDA Kab Bantul, XX(I).
https://jrd.bantulkab.go.id/wpcontent/uploads/2020/jrdmaret2020_djogjapunyacerita.pdf
Sulistyo, A., Suhartapa, & Annisa, R. N. (2022). Pengaruh Narasi Produk Dan Foto Produk Terhadap Presepsi Kualitas Dan Minat Beli Wisatawan Melalui Portal Digital Agoda. Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen, 9 No 2, 18–38. https://doi.org/10.32477/jrm.v9i2.455
Sulistyo, A., Yudiandri, T. E., Annisa, R. N., & Mudiono, M. (2023). Penguatan Kelembagaan Desa Wisata Melalui Kampanye Sadar Wisata 5.0 Dalam Menciptakan Pariwisata Berkelanjutan. Jurnal Masyarakat Mandiri, 7(5), 4438–4449.
https://doi.org/10.31764/jmm.v7i5.16808
Sulistyo, A., Yudiandri, T. E., & Kusumawati, F. D. (2024). Penguatan Kapasitas SDM melalui Sadar Wisata 5.0 dalam Menciptakan Pengelolaan Pariwisata Berkelanjutan. Jurnal Pengabdian dan Pemberdayaan Masyarakat, 8(2), 251–264.
http://dx.doi.org/10.30595/jppm.v8i2.21127
Suwandojo, D. P. E. H., Annisa, R. N., & Deskarina, R. (2024). Development Of Tourism Facilities And Its Impact On The Economic Value Of Wanurejo Tourism Village. Journal of Innovation Research and Knowledge, 3(8), 1889–1896.
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Published
2026-03-07
How to Cite
Kusumaningrum, H., Salindri, Y., Annisa, R., Juliana, J., Aulia, A., & Sulistyo, A. (2026). IMPLEMENTATION OF CLASSIC THEMES AND THE EXPERIENCE OF HISTORICAL VALUES IN CREATING SUSTAINABLE TOURISM SUPPORTING BUSINESSES. Journal of Management : Small and Medium Enterprises (SMEs), 19(1), 473-486. https://doi.org/10.35508/jom.v19i1.24402
Section
Articles
