Eco-innovation strategies in hospitality: A case study of star-rated hotels in Batam
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Zias Sathia(1)
Department of Tourism, Faculty of Business and Management, Batam International University
-
Dame Afrina Sihombing(2*)
Department of Tourism, Faculty of Business and Management, Batam International University
-
Oda Ignatius Besar Hariyanto(3)
Department of Tourism, Faculty of Business and Management, Batam International University
(*) Corresponding Author
Keywords:
Eco-Innovation, Sustainable Performance, Marketing Innovation, Organizational Innovation, Hospitality
Abstract
This study examines the influence of eco-innovation on the sustainable performance of hotels in Batam, a destination characterized by a rapidly growing tourism and hospitality sector. Given the substantial environmental footprint of hotel operations through energy consumption and waste generation, understanding the effectiveness of different eco-innovation strategies is essential for advancing sustainability within the industry. Employing a quantitative research design, data were collected through surveys administered to managers of hotels that had been operating for at least ten years. A total of 120 valid responses were analyzed using Structural Equation Modeling with the Partial Least Squares approach through SmartPLS. The study evaluated four dimensions of eco-innovation: eco-product, eco-process, eco-organizational, and eco-marketing innovation. The findings reveal that eco-process, eco-organizational, and eco-marketing innovations exert significant positive effects on sustainable hotel performance, highlighting the importance of environmentally efficient operational practices, sustainability-oriented organizational systems, and green marketing initiatives in enhancing economic, environmental, and social outcomes. In contrast, eco-product innovation was not found to significantly influence sustainable performance, suggesting that environmentally friendly products alone may be insufficient to generate substantial sustainability improvements without complementary organizational and operational changes. These findings contribute to the literature on sustainable tourism and hospitality management by demonstrating the differentiated effects of eco-innovation dimensions on organizational sustainability. The study further suggests that future research should incorporate additional factors, such as green human resource management, green competitive advantage, and tourism development, to provide a more comprehensive understanding of sustainability drivers within the hotel industry.
Keywords: Eco-Innovation; Sustainable Performance; Marketing Innovation; Organizational Innovation; Hospitality
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References
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Aly, Y. Z. (2023). The Role of Green Marketing in Improving the Hotel ’ s Image and Enhancing Loyalty : from the Customer ’ s Perspective The Role of Green Marketing in Improving the Hotel ’ s Image and Enhancing Loyalty : from the Customer ’ s Perspective. December. https://doi.org/10.21608/JAAUTH.2023.248515.1519
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Asiedu, E., Alhassan, S., Majeed, M., & Malcalm, E. (2025). Green dynamic capability and sustainability performance: the roles of green innovation and green sustainability of manufacturing firms. Discover Sustainability, 6(1).
https://doi.org/10.1007/s43621-025-01445-w
Bachri, B. (2024). Peran Hospitality Industry Dalam Pengembangan Pariwisata Berkelanjutan. Jurnal Pariwisata Dan Budaya, 15(1), 12330. https://doi.org/10.31294/khi.v15i2.25152
Barry, A., & Rametsteiner, J. (2024). How Important is ESG to Hospitality Investors shared their insights and expertise :
Bisnis, J. A., Akuntansi, P. S., & Riau, U. M. (2024). Pengaruh Keunggulan Kompetitif Hijau Dan Inovasi Hijau Terhadap Kinerja Berkelanjutan 1,2 Nadila Hary Pratiwi 1* , Siti Rodiah 2. 22(2), 155–173.
Braik, A., Saleh, Y., & Jaaron, A. A. M. (2023). Green marketing practices and organizational sustainable performance in developing countries context: an empirical study. Journal of Foodservice Business Research, 27(6), 769–809. https://doi.org/10.1080/15378020.2023.2205337
Chege, S. M., & Wang, D. (2020). The influence of technology innovation on SME performance through environmental sustainability practices in Kenya. Technology in Society, 60(September 2019), 101210.
https://doi.org/10.1016/j.techsoc.2019.101210
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Cheung, G. W., Cooper, H. D., Rebecca, T., & Wang, L. C. (2024). Reporting reliability , convergent and discriminant and best ‑ practice recommendations. In Asia Pacific Journal of Management (Vol. 41, Issue 2). Springer US.
https://doi.org/10.1007/s10490-023-09871-y
Conti, E., Jevnaker, B. H., Camillo, F., & Musso, F. (2024). Traditional and environmentally friendly attributes in products of highly design-oriented firms: an exploratory study in the perception of Italian entrepreneurs. TQM Journal, 36(9), 114–135. https://doi.org/10.1108/TQM-09-2023-0306
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https://doi.org/10.31893/multirev.2025166
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Haji-othman, Y., Sholeh, M., & Yusuff, S. (2022). Assessing Reliability and Validity of Attitude Construct Using Partial Least Squares Structural Equation Modeling Assessing Reliability and Validity of Attitude Construct Using Partial Least Squares Structural Equation Modeling (PLS-SEM). 12(5), 378–385.
https://doi.org/10.6007/IJARBSS/v12-i5/13289
Hendriawan, G., Sarifiyono, A. P., & Foster, B. (2022). Penerapan Green Marketing dan Inovasi Produk untuk Meningkatkan Minat Beli Konsumen Sepatu Eco-Friendly Pijakbumi. JMK (Jurnal Manajemen Dan Kewirausahaan), 7(2), 32. https://doi.org/10.32503/jmk.v7i2.2446
Islamic, B. (2025). Environmentally Friendly Behavior : Perceptions of Students As. 18(2), 3–7.
Judijanto, L., & Muhtadi, M. A. (2024). Pengaruh Kepemimpinan Berkelanjutan, Inovasi Ramah Lingkungan, dan Keterlibatan Masyarakat terhadap Keberhasilan Pembangunan Berkelanjutan di Sektor Perkebunan Kelapa Sawit Sumatera. Jurnal Bisnis Dan Manajemen West Science, 3(02), 164–177. https://doi.org/10.58812/jbmws.v3i02.1149
Kholina, E. E. (2025). Analisa Properti Hotel yang Mendorong Minat Menginap Masyarakat Indonesia terhadap Hotel Bintang 4 dan 5 di Yogyakarta. 3(1), 219–226.
Lainnya, D. A. N. A. (2024). Statistik hotel dan akomodasi lainnya. 39.
Langgat, J., Ramdani, B., Pavic, S., & Tok, E. (2023). Environmentally Sustainable Practices and Hotel Performance: Evidence from Malaysia. Sustainability (Switzerland), 15(6), 1–15. https://doi.org/10.3390/su15065289
Lim, W. M. (2026). A typology of validity : content , face , convergent , discriminant , nomological and predictive validity. 12(3), 155–179. https://doi.org/10.1108/JTS-03-2024-0016
Lin, M., & Huynh, L. (2024). Research in Business & Social Science Bridging causal explanation and predictive modeling : the role of PLS-. 13(10), 197–206.
Lopes, J. L., & Basso, L. F. C. (2023). The Impact of Eco-Innovation Adoption on Business Performance—A Study of the Hospitality Sector in Brazil. Sustainability (Switzerland), 15(11). https://doi.org/10.3390/su15118696
Moise, M. S., Gil-saura, I., & Ruiz-molina, M. (2020). Implications of Value Co-Creation in Green Hotels : The Moderating E ff ect of Trip Purpose and Generational Cohort.
Muchlisin, M. (2025). Analisis Pengaruh Eco-Innovation Terhadap Sustainability Performance Dengan Innovative Performance Sebagai Variabel Mediasi. Ratio : Reviu Akuntansi Kontemporer Indonesia, 6(1).
https://doi.org/10.30595/ratio.v6i1.24996
Nainggolan, M. M. T., & Murwaningsari, E. (2024). Green Competitive Advantage Dan Green Habit Meningkatkan Business Performance. Jurnal Ekonomi Trisakti, 4(2), 103–112. https://doi.org/10.25105/jet.v4i2.20298
Nguyen-Viet, B. (2023). The impact of green marketing mix elements on green customer based brand equity in an emerging market. Asia-Pacific Journal of Business Administration, 15(1), 96–116. https://doi.org/10.1108/APJBA-08-2021-0398
Njonge, T. (2023). Influence of Psychological Well-Being and School Factors on Delinquency , During the Covid-19 Period Among Secondary School Students in Selected Schools in Nakuru County : Kenya. VII(2454), 1175–1189.
https://doi.org/10.47772/IJRISS
Nursalam, N., & Djaha, A. S. A. D. (2023). Pelatihan Pembuatan Kuesioner Penelitian Bagi Mahasiswa Prodi Administrasi Negara Fisip Universitas Nusa Cendana. Jdistira, 3(1), 25–31. https://doi.org/10.58794/jdt.v3i1.433
Oduro, S. (2024). Eco-innovation and SMEs’ sustainable performance: a meta-analysis. In European Journal of Innovation Management (Vol. 27, Issue 9, pp. 248–279). Emerald Publishing. https://doi.org/10.1108/EJIM-11-2023-0961
Pascasarjana, S., Ibn, U., & Bogor, K. (2025). anajemen (E. 16(2), 316–338. https://doi.org/10.32832/jm-uika.v16i2.18804
Penerapan, A., Slovin, F., Kesalahan, D. A. N., & Perspektif, D. (2024). Jurnal multidisiplin sosisal humaniora. 1, 53–63.
Purnama, D., Akmaliah, N., Setiadi, A., & Mazia, L. (2021). Management Science Letters. 11, 1407–1414. https://doi.org/10.5267/j.msl.2020.10.027
Rahman, M. M. (2023). Sample Size Determination for Survey Research and Non-Probability Sampling Techniques: A Review and Set of Recommendations. Journal of Entrepreneurship, Business and Economics, 11(1), 42–62. www.scientificia.comS
Raji, V. (2026). Statistical Hypothesis Testing : A Comprehensive Review of Theory , Methods , and Applications.
Rama, S., & Wulung, P. (2025). Bencana dan Destinasi : Tata Kelola Pariwisata Berkelanjutan di Kawasan Bandung Utara. 16, 9–19.
https://doi.org/10.31294/khi.v16i1.21377
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Published
2026-07-09
How to Cite
Sathia, Z., Sihombing, D., & Hariyanto, O. (2026). Eco-innovation strategies in hospitality: A case study of star-rated hotels in Batam. Journal of Management : Small and Medium Enterprises (SMEs), 19(2), 1137-1151. https://doi.org/10.35508/jom.v19i2.25448
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Articles
