The articles featured in this issue examine a broad range of contemporary business and organizational challenges, covering management, marketing, finance, human resource management, entrepreneurship, and sustainability. Key topics include digital marketing, social media engagement, consumer behavior, financial literacy, financial technology adoption, and the application of artificial intelligence. Other contributions address employee performance, work-life balance, leadership, motivation, and productivity. The issue also explores MSME development, green innovation, sustainable business practices, investment decisions, financial performance, and digital transformation. These studies offer valuable perspectives on how innovation, technological advancement, and effective management strategies can contribute to organizational competitiveness and sustainable development.
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