Analysis of green packaging adoption behavior in culinary small and medium enterprises in Bandar Lampung City: The SOR model approach towards sustainable innovation
-
Risda Marvinita(1*)
Department of Management, Faculty of Economics and Business, University of Lampung
-
Tazkiyah Sakinah(2)
Department of Management, Faculty of Economics and Business, University of Lampung
-
Nuzul Inas Nabila(3)
Department of Management, Faculty of Economics and Business, University of Lampung
-
Azzahra Angelita(4)
Department of Management, Faculty of Economics and Business, University of Lampung
-
Lintang Nur Rohmah(5)
Department of Management, Faculty of Economics and Business, University of Lampung
(*) Corresponding Author
Keywords:
Green Packaging, SOR Model, MSME's, Sustainable Innovation
Abstract
This study examines the behavioral factors influencing the adoption of green packaging among culinary micro, small, and medium enterprises (MSMEs) in Bandar Lampung using the Stimulus–Organism–Response (SOR) framework. As sustainability concerns become increasingly important within the business environment, understanding the determinants of environmentally responsible practices among MSMEs is essential for promoting sustainable entrepreneurship. Employing a quantitative explanatory approach, data were collected from 205 culinary MSME owners through purposive sampling and analyzed using Structural Equation Modeling (SEM) to investigate the relationships among green packaging innovation, perceived environmental value, attitudes toward green innovation, and adoption intention. The findings reveal that green packaging innovation positively influences MSMEs’ perceptions of environmental value and fosters favorable attitudes toward green innovation, which subsequently enhance their intention to adopt environmentally friendly packaging practices. These results support the applicability of the SOR model in explaining behavioral responses to sustainability-oriented innovations within the MSME sector. Nevertheless, the study also identifies several barriers to adoption, including higher production costs, limited access to eco-friendly materials, and relatively low levels of environmental awareness among business owners. The study contributes to the growing literature on sustainable entrepreneurship and green innovation by providing empirical evidence from the culinary MSME sector in an emerging economy. Future research is encouraged to incorporate broader samples and additional behavioral, institutional, or contextual factors to further explain green innovation adoption among small businesses.
Keywords: Green Packaging; SOR Model; MSMEs; Sustainable Innovation
Downloads
Download data is not yet available.
References
Aggarwal, A., & Joshi, N. (2024). MSMEs’ innovation: a barrier approach. Journal of Small Business and Enterprise Development, 31. https://doi.org/10.1108/JSBED-07-2023-0304
Ali, M. H., Zhan, Y., Alam, R. M., & Tse, Y. K. (2021). Green packaging, green supply chain practices, and firm performance: Evidence from the food industry in China. Journal of Cleaner Production, 292, 126034.
https://doi.org/10.1016/j.jclepro.2021.126034
Almeida, C. M. V. B., & Rodrigues, T. C. (2021). Green packaging from consumer and business perspectives. Sustainability, 13(3), 1356.
https://doi.org/10.3390/su13031356
Ansori, S., & Yusuf, R. (2023). Addressing the Global Environmental Crisis : Strategies for Sustainable Development. West Science Social and Humanities Studies, 01(02), 63–75
Belz, F. M, Peattie, & Ken. (2012). Sustainability marketing a global perspective (2nd Editio). Hoboken, N.J. : Wiley.
BPS. (2023). Statistik UMKM Provinsi Lampung. Badan Pusat Statistik.
Changalima, I. A., & Chuwa, M. P. (2025). Research in Business & Social Science Partial least squares structural equation modeling ( PLS-SEM ) in business research : A simple guide for novice researchers. Research in Business & Social Science, 14(9), 497–506. https://doi.org/10.20525/ijrbs.v14i9.4601
Channa, I. A., Ashfaq, J., Gilani, S. J., Chandio, A. D., Yousuf, S., Makhdoom, M. A., & Jumah, M. N. bin. (2022). Sustainable and Eco-Friendly Packaging Films Based on Poly (Vinyl Alcohol) and Glass Flakes. Membranes, 12(7), 1–14.
https://doi.org/10.3390/membranes12070701
Chang, C. T., & Chen, Y. T. (2022). Environmental advertising and green consumption intention: The mediating role of emotional appeals and consumer environmental values. Journal of Business Research, 140, 66–75.
https://doi.org/10.1016/j.jbusres.2021.10.062
Chang, C.-H., & Chen, Y.-S. (2022). Applying SOR model to green purchase intention in the context of environmental policy. Journal of Cleaner Production, 368, 133012. https://doi.org/10.1016/j.jclepro.2022.133012
Chen, X., Wang, C., & Li, Y. (2023). Green product packaging and sustainable consumption: A behavioral insight. Journal of Environmental Management, 330, 117052
Chen, S. Y., Lin, M. J. J., & Chang, H. C. (2023). Environmental values and green packaging: An extended SOR model. Journal of Retailing and Consumer Services, 70, 103117. https://doi.org/10.1016/j.jretconser.2022.103117
Deng, Y., & Yang, H. (2024). Green aesthetic packaging and sustainable brand image: Evidence from Chinese organic food sector. Sustainability, 16(3), 1204. https://doi.org/10.3390/su16031204
Fransen, L. (2012). Corporate social responsibility and global labor standards: Firms and activists in the making of private regulation (1st Editio). Routledge
Ghazali, E. M., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017). Health and cosmetics: Investigating consumers’ values for buying organic personal care products. Journal of Retailing and Consumer Services, 39, 154–163.
https://doi.org/10.1016/j.jretconser.2017.07.005
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2019). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). SAGE Publications.
Hsu, C. L., Chang, K. C., & Lin, T. T. (2020). Brand trust as a mediator of the relationship between consumer attitudes and purchase intentions toward green products. International Journal of Environmental Research and Public Health, 17(18), 6260. https://doi.org/10.3390/ijerph17186260
Igbomor, A. (2024). Eco-packaging and consumer intention: The mediating role of green brand image. International Journal of Consumer Studies, 48(1), 56–68.
Imani, N. A. C., Zakia, M., Permanadewi, I., Kusumaningrum, M., Fitrah, R. A. A., Harsya Pratama, G., Maharani, A., Muna, M. C., & Aulia, N. (2025). Awareness Campaign on Minimizing Single-Use Packaging to Support Sustainable Micro, Small, and Medium Enterprises in Mangunsari, Gunung Pati. Kallandra: Knowledge for Society, 2(1), 26–31. https://journal.unnes.ac.id/journals/kallandra
Inggrid, P. T. R., & Yunus, U. (2024). Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value. Ilomata International Journal of Social Science, 5(4), 1102–1119. https://doi.org/10.61194/ijss.v5i4.1354
Jaramillo, J. Á., Sossa, J. W. Z., & Mendoza, G. L. O. (2018). Barriers to sustainability for small and medium enterprises in the framework of sustainable development — Literature review. Business Strategy and the Environment, 28(1), 512–524. https://doi.org/10.1002/bse.2261
Kirom, N. R., Sudarmiatin, S., & Hermawan, A. (2022). E-Commerce Strategy For Msme Innovation Development In The New Normal Era. International Journal of Environmental, Sustainability, and Social Sciences, 3(1), 292–298.
Kı ymalı oğlu, A., Yetkiän Özbük, R. M., Aydın Ünal, D., Dirlik, O., & Akar, N. (2024). Unpacking Sustainable Packaging Through the Stimulus-Organism-Response Model: A Systematic Literature Review. SAGE Open, 14(4), 1–23. https://doi.org/10.1177/21582440241302320
Kıymalıog˘lu, A., Ozbuk, R. M. Y., Unal, D. A., Dirlik, O., & Akar, N. (2024). Unpacking Sustainable Packaging Through the Stimulus-Organism- Response Model : A Systematic Literature Review. SAGE Open, December, 1–23. https://doi.org/10.1177/21582440241302320
Kosyak, A., & Popov, S. (2020). Analyzing Consumer Preferences for Green Products and Environmental Impact. Journal of Energy and Environmental Policy Options, 3(4), 134–140. https://resdojournals.com/index.php/JEEPO/article/view/173
Lin, Y. T., & Niu, M. S. (2023). Understanding SMEs’ behavioral intention to adopt eco-friendly packaging: An application of the S-O-R framework. Sustainable Production and Consumption, 35, 645–658. https://doi.org/10.1016/j.spc.2023.01.014
Li, X., Yang, Q., Qi, Z., Ma, C., Qi, S., & Ji, W. (2026). Unveiling the chain mediation model of sleep quality and fatigue in linking subjective exercise experience to depression in adolescent. PLoS One, 21(4), 1–13.
https://doi.org/10.1371/journal.pone.0333460
Mahmoud, M. A., Ibrahim, S. B., Ali, T. H., & Bleady, A. (2022). The role of green innovation on environmental and corporate performance: A stakeholder perspective. Journal of Cleaner Production, 338, 130604.
https://doi.org/10.1016/j.jclepro.2022.130604
Mahmoud, M. A., Tsetse, E. K. K., Tulasi, E. E., & Muddey, D. K. (2022). Green packaging, environmental awareness, willingness to pay and consumers’ purchase decisions. Sustainability, 14(23), 16091. https://doi.org/10.3390/su142316091
Memon, M. A., Thurasamy, R., Ting, H., & Cheah, J.-H. (2025). Purposive Sampling: A Review and Guidelines for Quantitative Research. Journal of Applied Structural Equation Modeling, 9(1), 1–23. https://doi.org/10.47263/JASEM.9(1)01
Munawar, F., Widjajanta, B., & Yudanegara, A. (2025). Sustainable Gastronomy Practices in Evolving Markets : A Circular Economy Framework from Indonesian Culinary Enterprises. International Journal of Sustainable Development and Planning, 20(11), 4877–4890. https://doi.org/10.18280/ijsdp.201127
Natalie, H. C., Bangsawan, S., & Husna, N. (2024). Driving Sustainable Business Performance : The Impact of Green Innovation on Food & Beverage SMEs in Bandar Lampung City. International Journal of Business and Applied Economics (IJBAE), 3(3), 371–384. https://doi.org/10.55927/ijbae.v3i3.9187
Nguyen Quoc, T., Nghiem Phuc, N., & Duong, N. H. (2025). Examining green packaging, branding, and eco-labeling strategies: The case of young consumers’ perceptions and responses in F&B industry. Cleaner and Responsible Consumption, 16(December 2024), 100258. https://doi.org/10.1016/j.clrc.2025.100258
Petrenko, B. L., Puzko, S., Lavrenenko, V., & Gernego, I. (2024). Fostering Sustainable Packaging Industry : Global Trends and Challenges. European Journal of Sustainable Development, 13(2), 63–78.
https://doi.org/10.14207/ejsd.2024.v13n2p63
Relifra, M. A., Eko, F. R., & Syafriani, O. (2025). Technological Innovation: Adoption Of Artificial Intelligence In Micro, Small, And Medium Enterprises (MSMES). Jurnal Ilmiah Manajemen Bisnis Dan Inovasi, 12(1), 162–176.
Rivas, A. A., Liao, Y., Vu, M., & Hung, C.-S. (2022). Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model. Sustainability, 14(6), 1–17.
https://doi.org/10.3390/su14063288
Sarma, S., & Banik, S. (2025). A study on evaluating the adoption and challenges of green packaging in select companies of Guwahati City. Asian Journal of Sustainable Development, 12(1), 44–57.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2022). Partial least squares structural equation modeling. In Homburg, C., Klarmann, M., & Vomberg, A. (Eds.), Handbook of Market Research. Springer. https://doi.org/10.1007/978-3-319-05542-8_15-2
Shaikh, M. J., & Hyder, M. (2023). Green Packaging as a Positive Catalyst for Green Environment: Implementation in Emerging Markets around the Globe. Pakistan Journal of Humanities and Social Sciences, 11(1), 655–669. https://doi.org/10.52131/pjhss.2023.1101.0382
Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309–317.
Slater, P., & Hasson, F. (2024). Quantitative Research Designs, Hierarchy of Evidence and Validity. Journal of Psychiatric and Mental Health Nursing DEBATE, 32, 656–660. https://doi.org/10.1111/jpm.13135
Subhaktiyasa, P. G. (2024). PLS-SEM for Multivariate Analysis : A Practical Guide to Educational Research using SmartPLS. EduLine: Journal of Education and Learning Innovation, 4(3). https://doi.org/10.35877/454RI.eduline2861
Sulastini, & Darmawi, A. (2022). MSME’s Marketing Performance Measures: Examining The Role Of Innovativeness & Competitive Strategy. Manajemen Bisnis, 12(02), 122–128. https://doi.org/10.22219/mb.v12i02.22231
Vafaei-Zadeh, A., Nikbin, D., Seong Zhen, K., & Hanifah, H. (2024). Exploring the determinants of green electronics purchase intention through the stimulus-organism-response model. Social Responsibility Journal, 21(3), 473–497. https://doi.org/10.1108/SRJ-02-2024-0109
Wang, J., Li, G., & Luh, D. (2026). Influential factors shaping consumers’ green packaging purchase intentions. Frontiers in Psychology, 16:1730088. https://doi.org/10.3389/fpsyg.2025.1730088
Wang, Y., & Karasik, R. (2022). Plastic Pollution Policy Country Profile: Indonesia. In NI PB (Issue February).
Yadav, R., & Pathak, G. S. (2022). Young consumers’ intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 368, 133012.
Ali, M. H., Zhan, Y., Alam, R. M., & Tse, Y. K. (2021). Green packaging, green supply chain practices, and firm performance: Evidence from the food industry in China. Journal of Cleaner Production, 292, 126034.
https://doi.org/10.1016/j.jclepro.2021.126034
Almeida, C. M. V. B., & Rodrigues, T. C. (2021). Green packaging from consumer and business perspectives. Sustainability, 13(3), 1356.
https://doi.org/10.3390/su13031356
Ansori, S., & Yusuf, R. (2023). Addressing the Global Environmental Crisis : Strategies for Sustainable Development. West Science Social and Humanities Studies, 01(02), 63–75
Belz, F. M, Peattie, & Ken. (2012). Sustainability marketing a global perspective (2nd Editio). Hoboken, N.J. : Wiley.
BPS. (2023). Statistik UMKM Provinsi Lampung. Badan Pusat Statistik.
Changalima, I. A., & Chuwa, M. P. (2025). Research in Business & Social Science Partial least squares structural equation modeling ( PLS-SEM ) in business research : A simple guide for novice researchers. Research in Business & Social Science, 14(9), 497–506. https://doi.org/10.20525/ijrbs.v14i9.4601
Channa, I. A., Ashfaq, J., Gilani, S. J., Chandio, A. D., Yousuf, S., Makhdoom, M. A., & Jumah, M. N. bin. (2022). Sustainable and Eco-Friendly Packaging Films Based on Poly (Vinyl Alcohol) and Glass Flakes. Membranes, 12(7), 1–14.
https://doi.org/10.3390/membranes12070701
Chang, C. T., & Chen, Y. T. (2022). Environmental advertising and green consumption intention: The mediating role of emotional appeals and consumer environmental values. Journal of Business Research, 140, 66–75.
https://doi.org/10.1016/j.jbusres.2021.10.062
Chang, C.-H., & Chen, Y.-S. (2022). Applying SOR model to green purchase intention in the context of environmental policy. Journal of Cleaner Production, 368, 133012. https://doi.org/10.1016/j.jclepro.2022.133012
Chen, X., Wang, C., & Li, Y. (2023). Green product packaging and sustainable consumption: A behavioral insight. Journal of Environmental Management, 330, 117052
Chen, S. Y., Lin, M. J. J., & Chang, H. C. (2023). Environmental values and green packaging: An extended SOR model. Journal of Retailing and Consumer Services, 70, 103117. https://doi.org/10.1016/j.jretconser.2022.103117
Deng, Y., & Yang, H. (2024). Green aesthetic packaging and sustainable brand image: Evidence from Chinese organic food sector. Sustainability, 16(3), 1204. https://doi.org/10.3390/su16031204
Fransen, L. (2012). Corporate social responsibility and global labor standards: Firms and activists in the making of private regulation (1st Editio). Routledge
Ghazali, E. M., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017). Health and cosmetics: Investigating consumers’ values for buying organic personal care products. Journal of Retailing and Consumer Services, 39, 154–163.
https://doi.org/10.1016/j.jretconser.2017.07.005
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2019). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). SAGE Publications.
Hsu, C. L., Chang, K. C., & Lin, T. T. (2020). Brand trust as a mediator of the relationship between consumer attitudes and purchase intentions toward green products. International Journal of Environmental Research and Public Health, 17(18), 6260. https://doi.org/10.3390/ijerph17186260
Igbomor, A. (2024). Eco-packaging and consumer intention: The mediating role of green brand image. International Journal of Consumer Studies, 48(1), 56–68.
Imani, N. A. C., Zakia, M., Permanadewi, I., Kusumaningrum, M., Fitrah, R. A. A., Harsya Pratama, G., Maharani, A., Muna, M. C., & Aulia, N. (2025). Awareness Campaign on Minimizing Single-Use Packaging to Support Sustainable Micro, Small, and Medium Enterprises in Mangunsari, Gunung Pati. Kallandra: Knowledge for Society, 2(1), 26–31. https://journal.unnes.ac.id/journals/kallandra
Inggrid, P. T. R., & Yunus, U. (2024). Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value. Ilomata International Journal of Social Science, 5(4), 1102–1119. https://doi.org/10.61194/ijss.v5i4.1354
Jaramillo, J. Á., Sossa, J. W. Z., & Mendoza, G. L. O. (2018). Barriers to sustainability for small and medium enterprises in the framework of sustainable development — Literature review. Business Strategy and the Environment, 28(1), 512–524. https://doi.org/10.1002/bse.2261
Kirom, N. R., Sudarmiatin, S., & Hermawan, A. (2022). E-Commerce Strategy For Msme Innovation Development In The New Normal Era. International Journal of Environmental, Sustainability, and Social Sciences, 3(1), 292–298.
Kı ymalı oğlu, A., Yetkiän Özbük, R. M., Aydın Ünal, D., Dirlik, O., & Akar, N. (2024). Unpacking Sustainable Packaging Through the Stimulus-Organism-Response Model: A Systematic Literature Review. SAGE Open, 14(4), 1–23. https://doi.org/10.1177/21582440241302320
Kıymalıog˘lu, A., Ozbuk, R. M. Y., Unal, D. A., Dirlik, O., & Akar, N. (2024). Unpacking Sustainable Packaging Through the Stimulus-Organism- Response Model : A Systematic Literature Review. SAGE Open, December, 1–23. https://doi.org/10.1177/21582440241302320
Kosyak, A., & Popov, S. (2020). Analyzing Consumer Preferences for Green Products and Environmental Impact. Journal of Energy and Environmental Policy Options, 3(4), 134–140. https://resdojournals.com/index.php/JEEPO/article/view/173
Lin, Y. T., & Niu, M. S. (2023). Understanding SMEs’ behavioral intention to adopt eco-friendly packaging: An application of the S-O-R framework. Sustainable Production and Consumption, 35, 645–658. https://doi.org/10.1016/j.spc.2023.01.014
Li, X., Yang, Q., Qi, Z., Ma, C., Qi, S., & Ji, W. (2026). Unveiling the chain mediation model of sleep quality and fatigue in linking subjective exercise experience to depression in adolescent. PLoS One, 21(4), 1–13.
https://doi.org/10.1371/journal.pone.0333460
Mahmoud, M. A., Ibrahim, S. B., Ali, T. H., & Bleady, A. (2022). The role of green innovation on environmental and corporate performance: A stakeholder perspective. Journal of Cleaner Production, 338, 130604.
https://doi.org/10.1016/j.jclepro.2022.130604
Mahmoud, M. A., Tsetse, E. K. K., Tulasi, E. E., & Muddey, D. K. (2022). Green packaging, environmental awareness, willingness to pay and consumers’ purchase decisions. Sustainability, 14(23), 16091. https://doi.org/10.3390/su142316091
Memon, M. A., Thurasamy, R., Ting, H., & Cheah, J.-H. (2025). Purposive Sampling: A Review and Guidelines for Quantitative Research. Journal of Applied Structural Equation Modeling, 9(1), 1–23. https://doi.org/10.47263/JASEM.9(1)01
Munawar, F., Widjajanta, B., & Yudanegara, A. (2025). Sustainable Gastronomy Practices in Evolving Markets : A Circular Economy Framework from Indonesian Culinary Enterprises. International Journal of Sustainable Development and Planning, 20(11), 4877–4890. https://doi.org/10.18280/ijsdp.201127
Natalie, H. C., Bangsawan, S., & Husna, N. (2024). Driving Sustainable Business Performance : The Impact of Green Innovation on Food & Beverage SMEs in Bandar Lampung City. International Journal of Business and Applied Economics (IJBAE), 3(3), 371–384. https://doi.org/10.55927/ijbae.v3i3.9187
Nguyen Quoc, T., Nghiem Phuc, N., & Duong, N. H. (2025). Examining green packaging, branding, and eco-labeling strategies: The case of young consumers’ perceptions and responses in F&B industry. Cleaner and Responsible Consumption, 16(December 2024), 100258. https://doi.org/10.1016/j.clrc.2025.100258
Petrenko, B. L., Puzko, S., Lavrenenko, V., & Gernego, I. (2024). Fostering Sustainable Packaging Industry : Global Trends and Challenges. European Journal of Sustainable Development, 13(2), 63–78.
https://doi.org/10.14207/ejsd.2024.v13n2p63
Relifra, M. A., Eko, F. R., & Syafriani, O. (2025). Technological Innovation: Adoption Of Artificial Intelligence In Micro, Small, And Medium Enterprises (MSMES). Jurnal Ilmiah Manajemen Bisnis Dan Inovasi, 12(1), 162–176.
Rivas, A. A., Liao, Y., Vu, M., & Hung, C.-S. (2022). Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model. Sustainability, 14(6), 1–17.
https://doi.org/10.3390/su14063288
Sarma, S., & Banik, S. (2025). A study on evaluating the adoption and challenges of green packaging in select companies of Guwahati City. Asian Journal of Sustainable Development, 12(1), 44–57.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2022). Partial least squares structural equation modeling. In Homburg, C., Klarmann, M., & Vomberg, A. (Eds.), Handbook of Market Research. Springer. https://doi.org/10.1007/978-3-319-05542-8_15-2
Shaikh, M. J., & Hyder, M. (2023). Green Packaging as a Positive Catalyst for Green Environment: Implementation in Emerging Markets around the Globe. Pakistan Journal of Humanities and Social Sciences, 11(1), 655–669. https://doi.org/10.52131/pjhss.2023.1101.0382
Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309–317.
Slater, P., & Hasson, F. (2024). Quantitative Research Designs, Hierarchy of Evidence and Validity. Journal of Psychiatric and Mental Health Nursing DEBATE, 32, 656–660. https://doi.org/10.1111/jpm.13135
Subhaktiyasa, P. G. (2024). PLS-SEM for Multivariate Analysis : A Practical Guide to Educational Research using SmartPLS. EduLine: Journal of Education and Learning Innovation, 4(3). https://doi.org/10.35877/454RI.eduline2861
Sulastini, & Darmawi, A. (2022). MSME’s Marketing Performance Measures: Examining The Role Of Innovativeness & Competitive Strategy. Manajemen Bisnis, 12(02), 122–128. https://doi.org/10.22219/mb.v12i02.22231
Vafaei-Zadeh, A., Nikbin, D., Seong Zhen, K., & Hanifah, H. (2024). Exploring the determinants of green electronics purchase intention through the stimulus-organism-response model. Social Responsibility Journal, 21(3), 473–497. https://doi.org/10.1108/SRJ-02-2024-0109
Wang, J., Li, G., & Luh, D. (2026). Influential factors shaping consumers’ green packaging purchase intentions. Frontiers in Psychology, 16:1730088. https://doi.org/10.3389/fpsyg.2025.1730088
Wang, Y., & Karasik, R. (2022). Plastic Pollution Policy Country Profile: Indonesia. In NI PB (Issue February).
Yadav, R., & Pathak, G. S. (2022). Young consumers’ intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 368, 133012.
Published
2026-07-06
How to Cite
Marvinita, R., Sakinah, T., Nabila, N., Angelita, A., & Rohmah, L. (2026). Analysis of green packaging adoption behavior in culinary small and medium enterprises in Bandar Lampung City: The SOR model approach towards sustainable innovation. Journal of Management : Small and Medium Enterprises (SMEs), 19(2), 953-971. https://doi.org/10.35508/jom.v19i2.25687
Section
Articles
