Factors influencing purchase intention of Polytron Electric vehicles among Indonesian consumers
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Muhammad Naufal Hilmi Al Farisi(1*)
Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang
-
Angga Pandu Wijaya(2)
Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang
(*) Corresponding Author
Keywords:
Technology Acceptance Model, Theory of Planned Behavior, Local Brand, Infrastructure Barriers, Consumer Attitude, Purchase Intention, Electric Vehicles
Abstract
This study analyzes factors influencing the purchase intention of Polytron electric Vehicles in Indonesia by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), with infrastructure barriers as an external factor. A quantitative approach surveyed purposively selected respondents, analyzing data through PLS-SEM using SmartPLS. The results indicate that perceived usefulness and perceived ease of use positively and significantly affect consumer attitudes. Consequently, attitude strongly drives purchase intention, effectively mediating the TAM constructs. Interestingly, infrastructure barriers show no significant direct impact on purchase intention, suggesting that short-distance mobility and battery rental models effectively mitigate consumer anxieties. This research guides the local automotive industry to prioritize operational convenience and budget efficiency to accelerate EV adoption and support decarbonization targets.
Keywords: Technology Acceptance Model; Theory of Planned Behavior; Local Brand; Infrastructure Barriers; Consumer Attitude; Purchase Intention; Electric Vehicles
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References
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https://doi.org/10.1007/s10668-020-00602-7
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https://doi.org/10.59188/eduvest.v5i11.51849
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https://doi.org/10.25077/josi.v20.n2.p83-92.2021
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https://doi.org/10.21744/irjmis.v12n3.2515
Wang, D., Ozden, M., & Tsang, Y. P. (2023). The impact of facilitating conditions on electric vehicle adoption intention in China: An integrated unified theory of acceptance and use of technology model. International Journal of Engineering Business Management, 15. https://doi.org/10.1177/18479790231224715
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Zimm, C. (2021). Improving the understanding of electric vehicle technology and policy diffusion across countries. Transport Policy, 105.
https://doi.org/10.1016/j.tranpol.2020.12.012
Alshurideh, M. T., Alzoubi, H. M., Al Kurdi, B., Hamadneh, S., Ahmed, G., Al-Sulaiti, K., Bataineh, A. Q., Alquqa, E. K., & Ozturk, I. (2025). Consumer and Economic Influences on Electric Vehicle Adoption: The Mediating Role of Attitudes and the Moderating Effect of Demographics. International Journal of Energy Economics and Policy, 15(3), 214–229. https://doi.org/10.32479/ijeep.19313
Austmann, L. M. (2021). Drivers of the electric vehicle market: A systematic literature review of empirical studies. Finance Research Letters, 41, 101846. https://doi.org/10.1016/j.frl.2020.101846
Christianto, D., & Lahindah, L. (2025). Analysis of the Influence of Perceived Usefulness, Perceived Ease of Use, Attitude, Subjective Norm, Perceived Behavioral Control and Price Sensivity Purchase Intention of Consumers on Two-Wheeled Electric Vehicles. American Journal of Economic and Management Business (AJEMB), 4(8). https://doi.org/10.58631/ajemb.v4i8.322
Creswell, J. W., & Guetterman, T. C. . (2025). Educational research : planning, conducting, and evaluating quantitative and qualitative research. Pearson.
Effendi, R. C., & Salehudin, I. (2026). Determinants of Purchase Intention for Used Electric Vehicles in Indonesia: An Extended Theory of Planned Behavior Approach. Journal La Sociale, 7(2), 592–603. https://doi.org/10.37899/journal-la-sociale.v7i2.2924
Gunawan, I., Redi, A. A. N. P., Santosa, A. A., Maghfiroh, M. F. N., Pandyaswargo, A. H., & Kurniawan, A. C. (2022). Determinants of Customer Intentions to Use Electric Vehicle in Indonesia: An Integrated Model Analysis. Sustainability, 14(4), 1972. https://doi.org/10.3390/su14041972
Hair, J. F., Hult, G. T. M. ., Ringle, C. M. ., & Sarstedt, Marko. (2022). A primer on partial least squares structural equation modeling (PLS-SEM). SAGE Publications, Inc.
He, X., Zhan, W., & Hu, Y. (2018). Consumer purchase intention of electric vehicles in China: The roles of perception and personality. Journal of Cleaner Production, 204, 1060–1069. https://doi.org/10.1016/j.jclepro.2018.08.260
Hidayatullah, M. I., Sumarwan, U., & Suhendi, S. (2025). A Comprehensive Analysis of The Factors Influencing Electric Vehicle Purchase Intentions in Indonesia: A Study Based on The UTAUT 2 Model. Jurnal Aplikasi Bisnis Dan Manajemen, 11(3), 818. https://doi.org/10.17358/jabm.11.3.818
Jaiswal, D., Kant, R., Singh, P. K., & Yadav, R. (2022). Investigating the role of electric vehicle knowledge in consumer adoption: evidence from an emerging market. Benchmarking: An International Journal, 29(3), 1027–1045.
https://doi.org/10.1108/BIJ-11-2020-0579
Malhotra, N. K. (2019). Marketing research : an applied orientation. Pearson.
Matthew Cahyadi, D., & Utami Tjhin, V. (2025). Barriers to the Extensive Adoption of Electric Vehicles in Indonesia: A Systematic Literature Review. IOP Conference Series: Earth and Environmental Science, 1529(1), 012038. https://doi.org/10.1088/1755-1315/1529/1/012038
Mohd Suki, N., & Mohd Suki, N. (2017). Modeling the determinants of consumers’ attitudes toward online group buying: Do risks and trusts matters? Journal of Retailing and Consumer Services, 36, 180–188. https://doi.org/10.1016/j.jretconser.2017.02.002
Pramono, I., Ariyanti, M., & Iskamto, D. (2025). Factors Influencing Purchase Intention To Buy Electric Motorcycles In Indonesia With Attitude As A Mediation Variable. International Journal of Science, Technology & Management, 6(1), 214–229. https://doi.org/10.46729/ijstm.v6i1.1264
Purwanto, E., & Irawan, A. P. (2024). The Willingness to Purchase Electric Vehicles: A Comprehensive Review. IOP Conference Series: Earth and Environmental Science, 1324(1), 012091. https://doi.org/10.1088/1755-1315/1324/1/012091
Putu G. S. (2024). PLS-SEM for Multivariate Analysis: A Practical Guide to Educational Research using SmartPLS. EduLine: Journal of Education and Learning Innovation, 4(3), 353–365. https://doi.org/10.35877/454RI.eduline2861
Qiu, Q., & Thoo, A. C. (2024). Factors Influencing Purchase Intention for Battery Electric Vehicles: A Systematic Literature Review. International Journal of Academic Research in Business and Social Sciences, 14(12). https://doi.org/10.6007/IJARBSS/v14-i12/24076
Ringle, C. M., Wende, S., & Becker, J.-M. (2022). SmartPLS 4. Http://Www.Smartpls.Com., 1(1).
Sekaran, Uma., & Bougie, Roger. (2016). Research methods for business : a skill-building approach. John Wiley & Sons.
Shalender, K., & Sharma, N. (2021). Using extended theory of planned behaviour (TPB) to predict adoption intention of electric vehicles in India. Environment, Development and Sustainability, 23(1), 665–681.
https://doi.org/10.1007/s10668-020-00602-7
Shi, L., & Hu, B. (2024). Frontiers in Operations: Battery as a Service: Flexible Electric Vehicle Battery Leasing. Manufacturing & Service Operations Management, 26(4), 1269–1285. https://doi.org/10.1287/msom.2022.0587
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J. H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal of Marketing, 53(11). https://doi.org/10.1108/EJM-02-2019-0189
Shofi, N., & Salehudin, I. (2025). What Fuels Electric Vehicle Adoption? Analyzing Determinants of Adoption Intention and Willingness to Pay. Eduvest - Journal of Universal Studies, 5(11), 13329–13345.
https://doi.org/10.59188/eduvest.v5i11.51849
Simsekoglu, Ö., & Nayum, A. (2019). Predictors of intention to buy a battery electric vehicle among conventional car drivers. Transportation Research Part F: Traffic Psychology and Behaviour, 60, 1–10. https://doi.org/10.1016/j.trf.2018.10.001
Sugiyono. (2023). Metode penelitian kuantitatif kualitatif dan R&D. In Sustainability (Switzerland) (Vol. 11, Number 1).
Sulistyono, D. S., Yuniaristanto, Sutopo, W., & Hisjam, M. (2021). Proposing Electric Motorcycle Adoption-Diffusion Model in Indonesia: A System Dynamics Approach. Jurnal Optimasi Sistem Industri, 20(2), 83–92.
https://doi.org/10.25077/josi.v20.n2.p83-92.2021
Tarei, P. K., Chand, P., & Gupta, H. (2021). Barriers to the adoption of electric vehicles: Evidence from India. Journal of Cleaner Production, 291, 125847. https://doi.org/10.1016/j.jclepro.2021.125847
Utari, N. K. M., & Yasa, N. N. K. (2025). Understanding Electric Vehicle Purchase Intentions Through the Technology Acceptance Model. International Research Journal of Management, IT and Social Sciences, 12(3).
https://doi.org/10.21744/irjmis.v12n3.2515
Wang, D., Ozden, M., & Tsang, Y. P. (2023). The impact of facilitating conditions on electric vehicle adoption intention in China: An integrated unified theory of acceptance and use of technology model. International Journal of Engineering Business Management, 15. https://doi.org/10.1177/18479790231224715
Yadav, R., & Pathak, G. S. (2017). Determinants of Consumers’ Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior. Ecological Economics, 134. https://doi.org/10.1016/j.ecolecon.2016.12.019
Zhao, H., Furuoka, F., & Rasiah, R. (2024). The Influence of Psychological Factors on Consumer Purchase Intention for Electric Vehicles: Case Study from China: Integrating the Necessary Condition Analysis Methodology from the Perspective of Self-Determination Theory. World Electric Vehicle Journal, 15(8), 331. https://doi.org/10.3390/wevj15080331
Zhao, H., Furuoka, F., Rasiah, R. A., & Shen, E. (2024). Consumers’ Purchase Intention toward Electric Vehicles from the Perspective of Perceived Green Value: An Empirical Survey from China. World Electric Vehicle Journal, 15(6), 267. https://doi.org/10.3390/wevj15060267
Zimm, C. (2021). Improving the understanding of electric vehicle technology and policy diffusion across countries. Transport Policy, 105.
https://doi.org/10.1016/j.tranpol.2020.12.012
Published
2026-07-13
How to Cite
Al Farisi, M. N., & Wijaya, A. (2026). Factors influencing purchase intention of Polytron Electric vehicles among Indonesian consumers. Journal of Management : Small and Medium Enterprises (SMEs), 19(2), 1383-1399. https://doi.org/10.35508/jom.v19i2.28519
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Articles
