PENGARUH WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI KAMPUNG ADAT BOTI KABUPATEN TTS

  • Janet I Paulus Jurusan Administrasi Bisnis Universitas Nusa Cendana Kupang
  • Juita L. D Bessie Jurusan Administrasi Bisnis Universitas Nusa Cendana Kupang
  • Abas Kasim Jurusan Administrasi Bisnis Universitas Nusa Cendana Kupang

Abstract

This research aims to determine the effect of word of mouth (WOM) simultaneously and partially
on tourist’s visiting decisions in the Village of Indigenous Boti in TTS district. The independent
variables were examined are Volume and Dispersion. The samples in this research are 60
respondents, collected using accidental sampling technique. The research used questionnaire as
research instrument and analyzed with multiple regression analysis. From regression analysis
obtained the equetion as follows :

From the classic assumption test, regression models are independent and normaly distributed.
Y = 3,142 + 0,578X
1
+ 0,560X
2
Hypotesis testing using t test known that variables Volume and Dispersion partially influence the
tourist’s visiting decision variable significantly. Then through the F test seen that Volume and
Dispersion variables simultaneously influence the tourist’s visiting decision variable significantly.
The value of adjusted R square is 0,507 which is mean that 50,7% of the decisions being influenced
by Volume and Dispersion variables. While the remaining 49.3% of the decision influenced by
other variables which is not examined.

Keywords: Word of Mouth (Volume and Dispersion), Tourist’s Visiting Decision

Published
2019-07-15