PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG

  • Nire Diah Viriani Ledo
  • Ronald P.C. Fanggidae
  • Rolland E. Fanggidae

Abstract

The purposes of this research is to know and to explain that Brand and Advertisement influence
partially and simultaneously to Consumer Behavior at Toiletris Ramayana Kupang. The research
method used is Descriptive Quantitative. Data Analysis Technique using Descriptive Statistic,
Classical Assumption Test, Multiple Linear Regression and Hypothesis Test. The results showed
that Brand and Advertisement did not influence partially and simultaneously to Consumer
Behavior.
Keywords : Brand, Advertisement, Consumer Behavior

Published
2019-07-27