PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG

  • Nire Diah Viriani Ledo(1)
  • Ronald P.C. Fanggidae(2)
  • Rolland E. Fanggidae(3*)
    • (*) Corresponding Author
DOI: https://doi.org/10.35508/jom.v5i2.1364

Abstract

The purposes of this research is to know and to explain that Brand and Advertisement influence
partially and simultaneously to Consumer Behavior at Toiletris Ramayana Kupang. The research
method used is Descriptive Quantitative. Data Analysis Technique using Descriptive Statistic,
Classical Assumption Test, Multiple Linear Regression and Hypothesis Test. The results showed
that Brand and Advertisement did not influence partially and simultaneously to Consumer
Behavior.
Keywords : Brand, Advertisement, Consumer Behavior

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Published
2019-07-27
How to Cite
Diah Viriani Ledo, N., Fanggidae, R., & Fanggidae, R. (2019). PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG. Journal of Management : Small and Medium Enterprises (SMEs), 5(2), 173-187. https://doi.org/10.35508/jom.v5i2.1364
Issue
Vol 5 No 2 (2017): Journal of Management - Small and Medium Enterprises (SME's)
Section
Articles

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