THE EFFECT OF LIFESTYLE AND REFERENCE GROUPS ON E-CIGARETTE PURCHASING DECISIONS
-
Antonio E. L. Nyoko(1*)
Department of Management, Universitas Nusa Cendana, Kupang
-
Ronald P. C. Fanggidae(2)
Department of Management, Universitas Nusa Cendana, Kupang
-
Fransiskus Haumetan(3)
Department of Management, Universitas Nusa Cendana, Kupang
(*) Corresponding Author
Keywords:
Lifestyle, References Groups, Purchasing Decisions, e-Cigarettes
Abstract
This study aimed to investigate the effect of lifestyle and reference groups on e-cigarette consumer purchasing decisions in Kupang City. Convenience sampling was employed as the sampling strategy and the questionnaire was utilized to obtain the data. Multiple linear regression analysis was used to identify the changes of independent variables on the dependent variable in the data analysis. The hypothesis test was performed to test the effect of the significance of independent variables on the dependent variable. The findings of this study indicate that lifestyle has no positive and significant influence on the purchasing decision of e-cigarettes, reference groups have a positive and significant impact on e-cigarette purchasing decisions, and lifestyle and reference groups simultaneously have a positive and significant effect on the purchasing decision of e-cigarettes in Kupang city. It is suggested to study further other consumer behavior personal factors such as job and economic conditions that might moderate or mediate the relationship between lifestyle or reference groups toward consumers' purchasing decisions.
Keywords: Lifestyle; References Groups; Purchasing Decisions; e-Cigarette
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References
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Bougie, R. & Sekaran, U. 2019. Research methods for business: A skill building approach. John Wiley & Sons.
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Fatharani, A. 2013. Influence of Lifestyle, Price, and Reference Group on the Decision to Purchase Blackberry Cell Phones. Diponegoro University Semarang.
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Harnoto, T. & Silintowe, Y.B.R. 2018. Keputusan Pembelian Smartphone oleh Mahasiswa: Kelompok Acuan atau Gaya Hidup? Modus 30(2): 181–197.
Herawati, H., Prajanti, S.D.W. & Kardoyo, K. 2019. Predicted purchasing decisions from lifestyle, product quality and price through purchase motivation. Journal of Economic Education 8(1): 1–11.
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Joshi, P. 2019. Research design. In Research Methodology. pp. 69–98. Chapman and Hall/CRC.
Kale, G. V & Jayanth, J. 2019. Introduction to research. In Research Methodology. pp. 1–24. Chapman and Hall/CRC.
Khalik, M.Y.N. & Permatasari, I.R. 2019. Pengaruh motivasi pembelian dan gaya hidup konsumen terhadap keputusan pembelian di distro overtoun malang. Jurnal Aplikasi Bisnis 4(2): 418–421.
Kotler, P & Armstrong, G. 2018. Principle of Marketing. New Jersey: Pearson Education.
Kotler, Philip & Keller, K.L. 2014. Marketing Management. Astromax Entertainment.
Kusumo, M.M.A.S. 2018. Pengaruh Gaya Hidup Dan Kelompok Referensi Terhadap Keputusan Pembelian Vaporizer (Studi Pada Malang Vapers Community). Universitas Brawijaya.
Lee, S.H., Goddard, M.E., Wray, N.R. & Visscher, P.M. 2012. A better coefficient of determination for genetic profile analysis. Genetic Epidemiology 36(3): 214–224.
Lutfie, H. & Hidayat, R. 2017. Descriptive Analysis of Reference Group and Family to Decision Purchase Phone Touchscreen. In Proceeding 12th ADRI 2017 Internasional Multidisicplinary Conference and Call for Paper, Bogor. p. 171.
Maharani, R.A.N. & Alam, I.A. 2022. Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Selama Pandemi Covid-19 Pada Kebab Salahuddin. Sibatik Journal: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan 1(4): 235–242.
Mane, P.B. & Nikam, S.S. 2019. Basic Instrumentation. In Research Methodology. pp. 99–160. Chapman and Hall/CRC.
Maney, K. & Mathews, S. 2021. A study of the impact of lifestyle on consumer purchase decision of young Indians. AIMS International Journal of Management 15(2): 89.
Mardiatmoko, G. 2020. Pentingnya uji asumsi klasik pada analisis regresi linier berganda (studi kasus penyusunan persamaan allometrik kenari muda [canarium indicum l.]). BAREKENG: Jurnal Ilmu Matematika Dan Terapan 14(3): 333–342.
Miswanto, M., Mubarok, R.R. & Wijaya, N.H.S. 2020. The effect of brand image, brand trust and reference group on the buying decision of sneakers. International Journal of Financial, Accounting, and Management 1(2): 105–118.
Nguyen, N.-L., Tran, T.-T. & Vo, M.-P. 2020. The Effect of Lifestyle, Brand Image and Personalities on Smartphone Purchase Decision of Consumers in Hochiminh City. International Journal of Innovative Science and Research Technology 5(3): 481–492.
Nugraha, B. 2022. Pengembangan uji statistik: Implementasi metode regresi linier berganda dengan pertimbangan uji asumsi klasik. Pradina Pustaka.
Nurqamarani, A.S., Reza, F., Fitriani, N., Yudhyani, E. & Indrawati, A. 2022. Influence of system, information and digital payment qualities on customer satisfaction of gojek super app. INOVASI 18(4).
Oktavianingsih, I. & Setyawati, H.A. 2020. Pengaruh kelompok acuan, gaya hidup dan citra merek terhadap keputusan pembelian helm merek INK. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA) 2(4): 619–630.
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Pransopon, P. & Hoonsopon, D. 2019. The Impact Of Reference Groups On The Purchase Intentions Of Sporting Products: The Case For Spectatorship And Participation. Asian Academy of Management Journal 24(1).
Pratiwi, N.M.I. & Yasa, N.N.K. 2019. The effect of store atmosphere, social media marketing, and lifestyle on purchase decisions on consumers of the Alleyway café. European Journal of Management and Marketing Studies.
Purwanto, A., Purba, J.T., Sijabat, R. & Bernarto, I. 2021. The role of transformational leadership, organizational citizenship behaviour, innovative work behaviour, quality work life, digital transformation and leader member exchange on universities performance. Organizational Citizenship Behaviour, Innovative Work Behaviour, Quality Work Life, Digital Transformation and Leader Member Exchange on Universities Performance (December 17, 2021).
Rahmadika, N.A. & Kristianingsih, T. 2019. Pengaruh Brand Image dan Gaya Hidup Terhadap Keputusan Pembelian Jeans Levi’s (Studi Pada Mahasiswa aktif DIV Manajemen Pemasaran Jurusan Administrasi Niaga Politeknik Negeri Malang Tahun Akademik 2017/2018). Jurnal Aplikasi Bisnis 4(2): 301–304.
Rahmah, K., Sumarwan, U. & Najib, M. 2018. The Effect Of Brand Equity, Marketing Mix, And Lifestyle To Purchase Decision At Maxx Coffee, Bogor. Journal of Consumer Sciences 3(2): 1–15.
Ramya, N. & Ali, S.M. 2016. Factors affecting consumer buying behavior. International Journal of Applied Research 2(10): 76–80.
Rosif, M.D., Pradhanawati, A. & Nugraha, H.S. 2015. Analisis Gaya Hidup Dalam Pengambilan Keputusan Pembelian Produk Batik pada Pasar Grosir Setono Pekalongan. Jurnal Ilmu Administrasi Bisnis 4(3): 393–402.
Rumondang, A., Sudirman, A., Sitorus, S., Kusuma, A.H.P., Manuhutu, M., Sudarso, A., Simarmata, J., Hasdiana, D., Tasnim, T. & Arif, N.F. 2020. Pemasaran Digital dan Perilaku Konsumen. Yayasan Kita Menulis.
Salangka, D.B.M., Massie, J.D.D. & Tampenawas, J.L.A. 2017. Pengaruh Kelompok Acuan Dan Brand Image Terhadap Minat Beli Smartphone. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 5(3).
Sartika, D. & Mulyana, S. 2022. Pengaruh online marketing terhadap kepuasan pelanggan makanan minuman khas Riau di Pekanbaru. INOVASI 18(4): 800–809.
Schiffman, K. & Kanuk, L.L. 2012. Consumer Behaviour. Consumer Behaviour. New Jersey: Prentice Hall.
Sekaran, U. 2003. Research methods for business: A skill building approach. john wiley & sons.
Sihaloho, E.D., Hardiawan, D., Akbar, M.T., Rum, I.A. & Siregar, A.Y.M. 2020. Determinan Pengeluaran Rokok Elektrik di Kota Bandung. Jurnal Ekonomi Kesehatan Indonesia 5(1).
Sugiyono. 2019. Statistika Untuk Penelitian. Penerbit CV Alfabeta Bandung.
Suharno & Sutarso, Y. 2010. Marketing in Practice. Graha Ilmu, Yogyakarta.
Sumarwan, U. 2014. Teori Perilaku Konsumen. Ghalia Indonesia. Bogor.
Sussan, T.E., Shahzad, F.G., Tabassum, E., Cohen, J.E., Wise, R.A., Blaha, M.J., Holbrook, J.T. & Biswal, S. 2017. Electronic cigarette use behaviors and motivations among smokers and non-smokers. BMC Public Health 17(1): 1–8.
Tarigan, E.D.S., Sabrina, H. & Syahputri, Y. 2020. The influence of lifestyle and sales promotion on online purchase decisions for home-cooked culinary during COVID-19 in Medan City, Indonesia. International Journal of Research and Review 7(10): 140–144.
Thomas, C.G. 2021. Research methodology and scientific writing. Springer.
Tjiptono, F. 2015. Strategi Pemasaran. Yogyakarta: Andi.
Utami, H.N. 2020. Entrepreneurship Education and its Impact on Entrepreneurial Self- Efficacy and Entrepreneurial Intentions among University Students. International Journal of Innovation, Creativity and Change. 14(3): 620–635.
Warayuanti, W. & Suyanto, A.M.A. 2015. The influence of lifestyles and consumers attitudes on product purchasing decision via online shopping in Indonesia. European Journal of Business and Management 7(8): 74–80.
White, K. & Dahl, D.W. 2006. To be or not be? The influence of dissociative reference groups on consumer preferences. Journal of Consumer Psychology 16(4): 404–414.
Yan-mei, J., Ya-nan, Z. & Wen-ping, Z. 2011. Decision model research of customers’ first online shopping based on reference group influence. In 2011 International Conference on E-Business and E-Government (ICEE). pp. 1–8. IEEE.
Amri, S. & Prihandono, D. 2019. Influence lifestyle, consumer ethnocentrism, product quality on purchase decision through purchase intention. Management Analysis Journal 8(1): 25–38.
Andriani, S. 2017. Uji Park Dan Uji Breusch Pagan Godfrey Dalam Pendeteksian Heteroskedastisitas Pada Analisis Regresi. Al-Jabar: Jurnal Pendidikan Matematika 8(1): 63–72.
Anoraga, B.J. & Iriani, S.S. 2014. Pengaruh gaya hidup dan kelompok acuan terhadap keputusan pembelian smartphone merek Samsung Galaxy. BISMA (Bisnis Dan Manajemen) 6(2): 139–147.
Attard, N. 2018. WASP (Write a Scientific Paper): Writing an academic research proposal. Early Human Development 123: 39–41.
Beins, B.C. & McCarthy, M.A. 2017. Research methods and statistics. Cambridge University Press.
Bougie, R. & Sekaran, U. 2019. Research methods for business: A skill building approach. John Wiley & Sons.
Choiriyah, S. 2019. Pengaruh Gaya Hidup dan Kelompok Acuan Terhadap Perilaku Konsumen Perspektif Ekonomi Islam (Studi Kasus Mahasiswi Jurusan Ekonomi Syariah Angkatan 2017. IAIN Metro.
Creswell, J.W. & Creswell, J.D. 2018. Research design: Qualitative, quantitative, and mixed methods approaches. Fifth. Sage publications.
Darma, B. 2021. Statistika Penelitian Menggunakan SPSS (Uji Validitas, Uji Reliabilitas, Regresi Linier Sederhana, Regresi Linier Berganda, Uji t, Uji F, R2). Guepedia.
Daud, A. 2022. Social and reference group through personal experience affect decision making process of consumer for FMCG products in Islamabad. Işık Üniversitesi.
Drummond, M.B. & Upson, D. 2014. Electronic cigarettes. Potential harms and benefits. Annals of the American Thoracic Society 11(2): 236–242.
Elsa, M.S. & Nadjib, M. 2019. Determinan rokok elektrik di Indonesia: data SUSENAS (Survei Sosial Ekonomi Nasional) tahun 2017. Berita Kedokteran Masyarakat 35(2): 41–48.
Ena, M.Y., Nyoko, A.E.L. & Ndoen, W.M. 2019. Pengaruh persepsi harga, kualitas pelayanan, lokasi dan word of mouth terhadap keputusan pembelian di Chezz Cafenet. Journal of Management Small and Medium Enterprises (SMEs) 10(3): 299–310.
Fahrika, A.I., Buhasyim, A. & Roy, J. 2022. Pengaruh financial literacy, inovasi marketing e-commerce terhadap eksistensi bisnis UMKM. INOVASI 18(4).
Fatharani, A. 2013. Influence of Lifestyle, Price, and Reference Group on the Decision to Purchase Blackberry Cell Phones. Diponegoro University Semarang.
Fauzan, R. “Tahun Ini, Industri Rokok Elektrik Ditargetkan Sumbang Rp1 Triliun Pendapatan Cukai.” Bisnis.Com.
Fikriyah, S. & Febrijanto, Y. 2012. Faktor-faktor yang mempengaruhi perilaku merokok pada mahasiswa laki-laki di asrama putra. Jurnal Stikes 5(1): 99–109.
Hair, J.F., Page, M. & Brunsveld, N. 2019. Essentials of business research methods. Routledge.
Harnoto, T. & Silintowe, Y.B.R. 2018. Keputusan Pembelian Smartphone oleh Mahasiswa: Kelompok Acuan atau Gaya Hidup? Modus 30(2): 181–197.
Herawati, H., Prajanti, S.D.W. & Kardoyo, K. 2019. Predicted purchasing decisions from lifestyle, product quality and price through purchase motivation. Journal of Economic Education 8(1): 1–11.
Herawaty, T. & Tresna, P.W. 2019. The Influence of Lifestyle on the Process of Purchase Decision (A Study on Android Users Community). Review of Integrative Business and Economics Research 8: 344.
Hutapea, D.S.M. & Fasya, T.K. 2021. Rokok Elektrik (Vape) sebagai Gaya Hidup Perokok Masa Kini di Kota Lhokseumawe. Jurnal Ilmu Sosial Dan Ilmu Politik Malikussaleh (JSPM) 2(1): 92–108.
Istiqomah, D.R., Cahyo, K. & Indraswari, R. 2016. Gaya Hidup Komunitas Rokok Elektrik Semarang Vaper Corner. Jurnal Kesehatan Masyarakat (Undip) 4(2): 203–212.
Jayani, D.H. 2021. Setelah Makanan, Pengeluaran Masyarakat Indonesia Banyak untuk Beli Rokok pada 2021.
Joshi, P. 2019. Research design. In Research Methodology. pp. 69–98. Chapman and Hall/CRC.
Kale, G. V & Jayanth, J. 2019. Introduction to research. In Research Methodology. pp. 1–24. Chapman and Hall/CRC.
Khalik, M.Y.N. & Permatasari, I.R. 2019. Pengaruh motivasi pembelian dan gaya hidup konsumen terhadap keputusan pembelian di distro overtoun malang. Jurnal Aplikasi Bisnis 4(2): 418–421.
Kotler, P & Armstrong, G. 2018. Principle of Marketing. New Jersey: Pearson Education.
Kotler, Philip & Keller, K.L. 2014. Marketing Management. Astromax Entertainment.
Kusumo, M.M.A.S. 2018. Pengaruh Gaya Hidup Dan Kelompok Referensi Terhadap Keputusan Pembelian Vaporizer (Studi Pada Malang Vapers Community). Universitas Brawijaya.
Lee, S.H., Goddard, M.E., Wray, N.R. & Visscher, P.M. 2012. A better coefficient of determination for genetic profile analysis. Genetic Epidemiology 36(3): 214–224.
Lutfie, H. & Hidayat, R. 2017. Descriptive Analysis of Reference Group and Family to Decision Purchase Phone Touchscreen. In Proceeding 12th ADRI 2017 Internasional Multidisicplinary Conference and Call for Paper, Bogor. p. 171.
Maharani, R.A.N. & Alam, I.A. 2022. Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Selama Pandemi Covid-19 Pada Kebab Salahuddin. Sibatik Journal: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan 1(4): 235–242.
Mane, P.B. & Nikam, S.S. 2019. Basic Instrumentation. In Research Methodology. pp. 99–160. Chapman and Hall/CRC.
Maney, K. & Mathews, S. 2021. A study of the impact of lifestyle on consumer purchase decision of young Indians. AIMS International Journal of Management 15(2): 89.
Mardiatmoko, G. 2020. Pentingnya uji asumsi klasik pada analisis regresi linier berganda (studi kasus penyusunan persamaan allometrik kenari muda [canarium indicum l.]). BAREKENG: Jurnal Ilmu Matematika Dan Terapan 14(3): 333–342.
Miswanto, M., Mubarok, R.R. & Wijaya, N.H.S. 2020. The effect of brand image, brand trust and reference group on the buying decision of sneakers. International Journal of Financial, Accounting, and Management 1(2): 105–118.
Nguyen, N.-L., Tran, T.-T. & Vo, M.-P. 2020. The Effect of Lifestyle, Brand Image and Personalities on Smartphone Purchase Decision of Consumers in Hochiminh City. International Journal of Innovative Science and Research Technology 5(3): 481–492.
Nugraha, B. 2022. Pengembangan uji statistik: Implementasi metode regresi linier berganda dengan pertimbangan uji asumsi klasik. Pradina Pustaka.
Nurqamarani, A.S., Reza, F., Fitriani, N., Yudhyani, E. & Indrawati, A. 2022. Influence of system, information and digital payment qualities on customer satisfaction of gojek super app. INOVASI 18(4).
Oktavianingsih, I. & Setyawati, H.A. 2020. Pengaruh kelompok acuan, gaya hidup dan citra merek terhadap keputusan pembelian helm merek INK. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA) 2(4): 619–630.
Peter, J.P. & Olson, J.C. 2013. Perilaku Konsumen & Strategi Pemasaran (Consumer Behavior & Marketing Strategy), Edisi 9. Alih Bahasa: Diah Tantri Dwiandani. Jakarta: Salemba Empat.
Pransopon, P. & Hoonsopon, D. 2019. The Impact Of Reference Groups On The Purchase Intentions Of Sporting Products: The Case For Spectatorship And Participation. Asian Academy of Management Journal 24(1).
Pratiwi, N.M.I. & Yasa, N.N.K. 2019. The effect of store atmosphere, social media marketing, and lifestyle on purchase decisions on consumers of the Alleyway café. European Journal of Management and Marketing Studies.
Purwanto, A., Purba, J.T., Sijabat, R. & Bernarto, I. 2021. The role of transformational leadership, organizational citizenship behaviour, innovative work behaviour, quality work life, digital transformation and leader member exchange on universities performance. Organizational Citizenship Behaviour, Innovative Work Behaviour, Quality Work Life, Digital Transformation and Leader Member Exchange on Universities Performance (December 17, 2021).
Rahmadika, N.A. & Kristianingsih, T. 2019. Pengaruh Brand Image dan Gaya Hidup Terhadap Keputusan Pembelian Jeans Levi’s (Studi Pada Mahasiswa aktif DIV Manajemen Pemasaran Jurusan Administrasi Niaga Politeknik Negeri Malang Tahun Akademik 2017/2018). Jurnal Aplikasi Bisnis 4(2): 301–304.
Rahmah, K., Sumarwan, U. & Najib, M. 2018. The Effect Of Brand Equity, Marketing Mix, And Lifestyle To Purchase Decision At Maxx Coffee, Bogor. Journal of Consumer Sciences 3(2): 1–15.
Ramya, N. & Ali, S.M. 2016. Factors affecting consumer buying behavior. International Journal of Applied Research 2(10): 76–80.
Rosif, M.D., Pradhanawati, A. & Nugraha, H.S. 2015. Analisis Gaya Hidup Dalam Pengambilan Keputusan Pembelian Produk Batik pada Pasar Grosir Setono Pekalongan. Jurnal Ilmu Administrasi Bisnis 4(3): 393–402.
Rumondang, A., Sudirman, A., Sitorus, S., Kusuma, A.H.P., Manuhutu, M., Sudarso, A., Simarmata, J., Hasdiana, D., Tasnim, T. & Arif, N.F. 2020. Pemasaran Digital dan Perilaku Konsumen. Yayasan Kita Menulis.
Salangka, D.B.M., Massie, J.D.D. & Tampenawas, J.L.A. 2017. Pengaruh Kelompok Acuan Dan Brand Image Terhadap Minat Beli Smartphone. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 5(3).
Sartika, D. & Mulyana, S. 2022. Pengaruh online marketing terhadap kepuasan pelanggan makanan minuman khas Riau di Pekanbaru. INOVASI 18(4): 800–809.
Schiffman, K. & Kanuk, L.L. 2012. Consumer Behaviour. Consumer Behaviour. New Jersey: Prentice Hall.
Sekaran, U. 2003. Research methods for business: A skill building approach. john wiley & sons.
Sihaloho, E.D., Hardiawan, D., Akbar, M.T., Rum, I.A. & Siregar, A.Y.M. 2020. Determinan Pengeluaran Rokok Elektrik di Kota Bandung. Jurnal Ekonomi Kesehatan Indonesia 5(1).
Sugiyono. 2019. Statistika Untuk Penelitian. Penerbit CV Alfabeta Bandung.
Suharno & Sutarso, Y. 2010. Marketing in Practice. Graha Ilmu, Yogyakarta.
Sumarwan, U. 2014. Teori Perilaku Konsumen. Ghalia Indonesia. Bogor.
Sussan, T.E., Shahzad, F.G., Tabassum, E., Cohen, J.E., Wise, R.A., Blaha, M.J., Holbrook, J.T. & Biswal, S. 2017. Electronic cigarette use behaviors and motivations among smokers and non-smokers. BMC Public Health 17(1): 1–8.
Tarigan, E.D.S., Sabrina, H. & Syahputri, Y. 2020. The influence of lifestyle and sales promotion on online purchase decisions for home-cooked culinary during COVID-19 in Medan City, Indonesia. International Journal of Research and Review 7(10): 140–144.
Thomas, C.G. 2021. Research methodology and scientific writing. Springer.
Tjiptono, F. 2015. Strategi Pemasaran. Yogyakarta: Andi.
Utami, H.N. 2020. Entrepreneurship Education and its Impact on Entrepreneurial Self- Efficacy and Entrepreneurial Intentions among University Students. International Journal of Innovation, Creativity and Change. 14(3): 620–635.
Warayuanti, W. & Suyanto, A.M.A. 2015. The influence of lifestyles and consumers attitudes on product purchasing decision via online shopping in Indonesia. European Journal of Business and Management 7(8): 74–80.
White, K. & Dahl, D.W. 2006. To be or not be? The influence of dissociative reference groups on consumer preferences. Journal of Consumer Psychology 16(4): 404–414.
Yan-mei, J., Ya-nan, Z. & Wen-ping, Z. 2011. Decision model research of customers’ first online shopping based on reference group influence. In 2011 International Conference on E-Business and E-Government (ICEE). pp. 1–8. IEEE.
Published
2024-03-01
How to Cite
Nyoko, A., Fanggidae, R., & Haumetan, F. (2024). THE EFFECT OF LIFESTYLE AND REFERENCE GROUPS ON E-CIGARETTE PURCHASING DECISIONS. Journal of Management : Small and Medium Enterprises (SMEs), 17(1), 67-81. https://doi.org/10.35508/jom.v17i1.12507
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Articles
