THE INFLUENCE OF PRICE DISCOUNT, HEDONIC MOTIVATION, AND E-WOM ON IMPULSIVE BUYING OF FASHION PRODUCTS
(A STUDY ON GENERATION Z TIKTOK SHOP USERS IN SUKOHARJO REGENCY)
-
Wenda Ventika Ariani(1*)
Department of Sharia Business Management, Faculty of Graduate School, State Islamic University of Raden Mas Said Surakarta
-
Nur Hidayah Al Amin(2)
Department of Sharia Business Management, Faculty of Graduate School, State Islamic University of Raden Mas Said Surakarta
-
Fitri Wulandari(3)
Department of Sharia Business Management, Faculty of Graduate School, State Islamic University of Raden Mas Said Surakarta
(*) Corresponding Author
Keywords:
Price Discount, Hedonic Motivation, E-WOM, Impulsive Buying
Abstract
This study seeks to investigate how price discounts, hedonic motivation, and electronic word-of-mouth (E-WOM) influence the impulsive buying of fashion items on TikTok Shop. The object of this study is Generation Z users of TikTok Shop resending in Sukoharjo Regency. This research employs a quantitative approach, utilizing surveys for data gathering and employing multiple linear regression analysis methods with the support of IBM SPSS 23 software for analysis. In this study, incidental sampling techniques were utilized, with a total of 200 respondents. The research findings indicate that partially, the variables of price discount, hedonic motivation, and E-WOM have a significant influence on impulsive buying. Furthermore, simultaneously price discounts, hedonic motivation, and E-WOM collectively affect impulsive buying. This study implies the necessity for ByteDance to maintain the TikTok Shop feature with marketing strategies that follow fashion trends and enhance sales promotion to drive impulsive buying by users.
Keywords: Price Discount; Hedonic Motivation; E-WOM; Impulsive Buying
Downloads
Download data is not yet available.
References
Abdillah, F. (2024). Dampak Ekonomi Digital Terhadap Pertumbuhan Ekonomi di Indonesia. Benefit: Journal of Bussiness, Economics, and Finance, 2(1), 27–35. https://doi.org/10.37985/benefit.v2i1.335
Afif, M. (2020). Pengaruh Motivasi Belanja Hedonis, Gaya Hidup Berbelanja dan Promosi Penjualan terhadap Pembelian Impulsif pada Konsumen Shopee ID. Jurnal Aplikasi Manajemen Dan Inovasi Bisnis, 2(2), 34–50. http://jurnal.stiekma.ac.id/index.php/JAMIN
Aghnia, N., & Februadi, A. (2021). Pengaruh Electronic Word Of Mouth, Motivasi Belanja Hedonis, dan Fashion Consciousness Pengguna Tiktok terhadap Perilaku Pembelian Impulsif Produk Fashion Lokal. Prosiding 13th Industrial Research Workshop and National Seminar (IRWNS) , 13(1), 1024–1032.
Ajizah, T. N., & Nugroho, A. T. (2023). The Role Of Positive Emotion As A Mediator Of Shopping Lifestyle And Hedonic Shopping Motivation Towards Impulse Buying At Tiktok Shop (Case on TikTok Shop Customers). Jurnal Penelitian Ilmu Manajemen (JPIM), 8(2), 283–298. https://jurnalekonomi.unisla.ac.id/index.php/jpim
Andriani, L. A., & Harti. (2023). Pengaruh Emosi Positif, Potongan Harga, dan Kualitas Website Terhadap Pembelian Impulsif. Forum Ekonomi : Jurnal Ekonomi, Manajemen Dan Akuntansi, 23(3).
Asrindah, Fasta, A., & Khairat, B. (2023). Online Business Strategy Analysis Through Tiktok Shop Digital Network Platform Marketplace. International Journals of The Social Science, Education and Humanities, 4(1), 10–16.
Aurelia, G., Setyabudi, D., & Manalu, S. R. (2021). Pengaruh Terpaan Promosi Penjualan dan Terpaan E-Word of Mouth #ShopeeHaul di TikTok terhadap Perilaku Impulse Buying. Interaksi Online, 9(4), 174–188. https://www.fisip.undip.ac.id
Azwari, A., & Lina, L. F. (2020). Pengaruh Harga Diskon dan Kualitas Produk pada Impulse Buying di Situs Belanja Online Shopee Indonesia. International Journal Of Busines (TECHNOBIZ), 4(1), 37–41.
Baskara, I. B. (Department of M. F. U. (2018). Pengaruh Potongan Harga (Discount) Terhadap Pembelian Tidak Terenana (Impulse Buying). 148, 148–162.
Budi, A. D. A. S., Septiana, L., & Mahendra, B. E. P. (2024). Memahami Asumsi Klasik dalam Analisis Statistik: Sebuah Kajian Mendalam tentang Multikolinearitas, Heterokedastisitas, dan Autokorelasi dalam Penelitian. Jurnal Multidisiplin West Science, 03(01), 1–11.
Cahyani, A. N., Suyatno, A., & Rahmawati, E. D. (2024). Mediasi Emosi Postif Pelanggan: Pengaruh Paket Bonus Terhadap Pembelian Impulsif. Jurnal Riset Manajemen, 2(3), 364–375. https://doi.org/10.54066/jurma.v2i3.2287
Darma, L. D., & Asj, F. (2021). Pengaruh Diskon dan Store Atmosphare Terhadap Impulse Buying pada Jaco TV Shopping Surabaya. Journal of Sustainability Business Research, 2(1), 53–64.
Emiliasari, R. N., Kosmajadi, E., Inggris, P. B., Majalengka, U., Barat, J., Islam, M. P., Majalengka, P. U., & Barat, J. (2020). Pendampingan Penerapan Manajemen Pemasaran. Jurnal Parahita Abdimas Jurnal Pengabdian Masyarakat, 1(2), 106–115.
Ena, M. Y., Nyoko, A. E., & Ndoen, W. M. (2019). Pengaruh persepsi harga, kualitas pelayanan, lokasi dan word of mouth terhadap keputusan pembelian di Chezz Cafenet. Journal of Management: Small and Medium Enterprises (SMEs), 10(3), 299-310.
Ernawati, N. (2021). Stimulus Iklan, Positive Electronic Word of Mouth (eWOM) dan Belanja Impulsif: Dampak Mediasi Motif Hedonis Pembelanja Online. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 4(3), 346–360. https://doi.org/10.31842/jurnalinobis.v4i3.188
Faisal, M., Nabilah, K., Sadik, M. Z., Hassian, U. K., Abidin, M. I., & Ibrahim, K. (2020). Malaysian Gen Y and Impulsive Shopping Behavior? Roles of Hedonic Shopping Motivation. International Journal of Academic Research in Business and Social Sciences, 10(3), 281–291. https://doi.org/10.6007/ijarbss/v10-i3/7051
Fiandini, M., Nandiyanto, A. B. D., Al Husaeni, D. F., Al Husaeni, D. N., & Mushiban, M. (2024). How to Calculate Statistics for Significant Difference Test Using SPSS: Understanding Students Comprehension on the Concept of Steam Engines as Power Plant. Indonesian Journal of Science and Technology, 9(1), 45–108. https://doi.org/10.17509/ijost.v9i1.64035
Hasim, M., & Lestari, R. B. (2022). Pengaruh Potongan Harga, Motivasi Belanja Hedonis, E-WOM Dan Gaya Hidup Berbelanja Terhadap Impulse Buying Di Tokopedia. Jurnal Ilmiah Ekonomi Dan Bisnis Universitas Multi Data Palembang, 12(1), 59–69.
Irrawati, M. D., & Mukaramah, M. (2024). Implementasi Metode Regresi Linear Berganda untuk Mengatasi Pelanggaran Asumsi Klasik. Studi Akuntansi, Keuangan, Dan Manajemen, 3(2), 83–94. https://doi.org/10.35912/sakman.v3i2.2743
Ittaqullah, N., Madjid, R., & Suleman, N. R. (2020). The effects of mobile marketing, discount, and lifestyle on consumers’ impulse buying behavior in online marketplace. International Journal of Scientific and Technology Research, 9(3), 1569–1577.
Kaye, B. V., Zeng, J., & Wikström, P. (2023). TikTok: Creativity and Culture in Short Video. International Journal of Communication, 3(1), 6877–6880.
https://doi.org/10.1177/27523543231188279
Kennedy, I. (2022). Sample Size Determination in Test-Retest and Cronbach Alpha Reliability Estimates. British Journal of Contemporary Education, 2(1), 17–29. https://doi.org/10.52589/bjce-fy266hk9
Kis, M., Fitriani, W., & Irawati, M. (2024). Analisis Dampak Penggunaan Aplikasi Tiktok Pada Remaja: A Systematic Literature Review. Counselia: Jurnal Bimbingan Konseling Pendidikan Islam, 5(1), 227–238.
https://doi.org/10.31943/counselia.v5i1.90
Kristiawan, M., & Asvio, N. (2018). Pengelolaan Administrasi Madrasah Tsanawiyah Negeri Dalam Meningkatkan Kualitas Pendidikan Madrasah. Kelola: Jurnal Manajemen Pendidikan, 5(1), 86–95.
https://doi.org/10.24246/j.jk.2018.v5.i1.p86-95
Kusnawan, A., Diana, S., Andy, A., & Tjong, S. (2019). Pengaruh Diskon pada Aplikasi e-Wallet terhadap Pertumbuhan Minat Pembelian Impulsif Konsumen Milenial di Wilayah Tangerang. Sains Manajemen, 5(2), 137–160.
https://doi.org/10.30656/sm.v5i2.1861
Mallari, E. F. I., Ato, C. K. A., Crucero, L. J. M. O., Escueta, J. T., Eslabra, V. A. P., & Urbano, P. E. M. (2023). The mediating role of impulse buying on hedonic shopping motivation and life satisfaction of online shoppers in the Philippines. International Social Science Journal, 73(249), 861–872.
https://doi.org/10.1111/issj.12430
Martiningtiyas, C. R., Hermawan, A., Chaniago, N., Baliartati, B. O., & Lestari, N. (2023). Pentingnya Kemampuan Komunikasi Dalam Berwirausaha. Rudence: Rural Development for Economic Resilience, 2(2), 79–84.
https://doi.org/10.53698/ruden
Mulyana, A., Susilawati, E., Fransisca, Y., Arismawati, M., Madrapriya, F., Phety, D. T. O., Putranto, A. H., Fajriyah, E.,
Kurniawan, R., Asri, Y. N., Milasari, L. A., & Sumiati, I. (2024). Metode Penelitian Kuantitatif (R. Oktavera, Ed.). CV. Tohar Media.
Mursalin, R., Pramesti, D. A., & Bachtiar, N. K. (2022). Pengaruh Promosi Penjualan, Electronic Word Of Mouth, Hedonic Shopping Motivation Terhadap Impulse Buying. Business and Economics Conference in Utilization of Modern Technology, 493–506. https://journal.unimma.ac.id
Nattino, G., Pennell, M. L., & Lemeshow, S. (2020). Assessing the goodness of fit of logistic regression models in large samples: A modification of the Hosmer-Lemeshow test. Biometrics, 76(2), 549–560. https://doi.org/10.1111/biom.13249
Piepho, H. P. (2023). An adjusted coefficient of determination (R2) for generalized linear mixed models in one go. Biometrical Journal, 65(7), 1–17. https://doi.org/10.1002/bimj.202200290
Prasiwy, D. P., Prihatini, A. E., & Dinalestari Purbawati, &. (2023). Pengaruh Price Discount Dan Hedonic Shopping Motivation Terhadap Impulsive Buying Pada Konsumen Tokopedia Di Kota Semarang. Jurnal Ilmu Administrasi Bisnis, 12(3). https://ejournal3.undip.ac.id/index.php/jiab
Pratama, V., Agung Nugroho, A., & Yusnita, M. (2023). Pengaruh Hedonic Shopping Motives dan Social Media Product Browsing terhadap Online Impulse Buying Produk Fashion pada Gen-Z di Pangkalpinang. SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi Dan Akuntansi, 1(5), 1057–1074.
https://doi.org/10.54443/sinomika.v1i5.563
Purnamasari, L. S., Somantri, B., & Agustiani, V. (2021). Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation terhadap Impulse Buying pada Shopee.Co.Id (Studi Kasus di Lingkungan Mahasiswa Kota Sukabumi). Cakrawala Repositori IMWI, 4(1), 36–48. https://doi.org/https://doi.org/10.52851/cakrawala.v4i1.69
Rahman, A. F. (2022, April 29). TikTok Jadi Aplikasi yang Paling Banyak Diunduh Sepanjang Masa. Detikinet.
https://inet.detik.com/mobile-apps/d-6057084/tiktok-jadi-aplikasi-yang-paling-banyak-diunduh-sepanjang-masa
Ramadhan, M. F., Siroj, R. A., & Win Afgani, M. (2024). Validitas and Reliabilitas. Journal on Education, 06(02), 10967–10975.
Risnawati, N. P. D., Sadiartha, A. A. N. G., & Sunny, M. P. (2021). Peran Hedonic Shopping Motivation, Store Atmosphere, dan Price Discount Dalam Meningkatkan Impulse Buying. Jurnal Manajemen, Kewirausahaan Dan Pariwisata, 1(2), 530–540.
Rizaty, M. A. (2024, July 15). Daftar Negara Pengguna Tiktok Terbesar di Dunia pada April 2024, Indonesia Teratas. DataIndonesia.Id.
https://dataindonesia.id/internet/detail/daftar-negara-pengguna-tiktok-terbesar-di-dunia-pada-april-2024-indonesia-teratas
Sekaran, U., & Bougie, R. (2020). Research Methods For Business: A Skill Building Approach (M. McDownald, Ed.; 8th ed.). Clerance Center.
Setiawan, I. K., & Sri Ardani, I. G. A. K. (2022). The Role of Positive Emotions to Increase the Effect of Store Atmosphere and Discount on Impulse Buying. European Journal of Business and Management Research, 7(1), 219–223.
https://doi.org/10.24018/ejbmr.2022.7.1.1236
Sheikh, B. N., Mokhtaran, M., & Professor, A. (2018). The Impact of Electronic Word of Mouth on Online Impulse Buying Behavior on Zanbil Online Store. Bulletin of the National Academy of Culture and Arts Management, 1(1), 400–403.
Sinaga, H. L., Damanik, H. M., & Purba, M. L. (2023). Pengaruh Price Discount dan In-Store Display Terhadap Impulse Buying (Studi Pada Konsumen di Irian Supermarket Kota Medan). Jurnal Kajian Fenomena Ekonomi & Bisnis, 1(1), 11–20.
Solihin, & Suyono. (2024). Pengaruh Tiktok Terhadap Consumer Impulsif Buying Online Behavior Produk Umkm Wanita Madura. Jurnal Bisnis & Akuntansi, 14(1), 257–269.
Sonia, & Rani, Dr. K. (2024). The Impact Of Social Media Marketing On Consumer Buying Behaviour: A Systematic Literature Review. International Journal of Social Science & Economic Research, 9(1), 378–384.
https://doi.org/10.46609/ijsser.2024.v09i01.025
Sudha, S., & Bharathi, K. (2018). Role of Social Media influence on Customers Impulsive Buying Behaviour towards Apparel. International Journal of Supply Chain Management, 7(5), 903–908.
Sudirjo, F., Muhtadi, M. A., & Manik, D. E. M. (2023). Faktor-Faktor yang Mempengaruhi Perilaku Pembelian Konsumen secara Lintas Budaya. Jurnal Ekonomi Dan Kewirausahaan West Science, 1(03), 207–215.
Sugiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Suhartawan, B., Daawia, Nurmanintyas, A. R., Asep, D., Iriyanto, S. M., Sopiah, S., Narayanti, I., Vabchapo, A. R.,
Defitri, S. Y., & Barsei, A. N. (2024). Metodologi Peneltian (P. T. Cahyono, Ed.). Cendikia Mulia Mandiri.
Sukmawati, A., Rusmayadi, G., Hikmah, Rumata, N., Chatra, A., Abdullah, A., Sari, A., Hulu, D., Wikaningtyas, R.,
Munizu, M., & Sa’dianoor. (2023). Metode Penelitian Kuantitatif : Teori dan Penerapan Praktis Analisis Data berbasis Studi Kasus (Efitra & A. F. Amani, Eds.). PT. Sonpedia Publishing Indonesia.
Sulistianti, R. A., & Sugiarta, N. (2022). Konstruksi Sosial Konsumen Online Shop Di Media Sosial Tiktok (Studi Fenomenologi Tentang Konstruksi Sosial Konsumen Generasi Z Pada Online Shop Smilegoddess Di Media Sosial Tiktok). Jurnal Ilmu Sosial Dan Pendidikan (JISIP), 6(1), 3456–3466.
Tanriady, I., & Septina, F. (2022). Pengaruh E-Wom dan Sales Promotion Terhadap Impulsive Buying Produk Fashion di Shopee pada Mahasiswa Universitas Ciputra Surabaya. Journal of Economic, Management, and Accounting, 5(1).
Telaumbanua, S. N. S., & Puspitasari, A. (2022). Pengaruh Shopping Lifestyle, Fashion Involvement dan Hedonic Shopping Motivation terhadap Perilaku Impulse Buying. Jurnal Ilmiah Poli Bisnis, 14(1), 41–50.
https://ejournal2.pnp.ac.id/index.php/jipb
Umiyati. (2021). Pengaruh Potongan Harga, E-Wom, Dan Motivasi Hedonisme Terhadap Pembelian Impulsif Pada Pengguna E-Commerce Shopee Di Jawa Timur. 4(1), 6.
Usmadi. (2020). Pengujian Persyaratan Analilsis (Uji Homogenitas dan Uji Normalitas). Inovasi Pendidikan, 7, 50–62.
Wayan, I., Mustika, W., Bila, S., & Maulidah, J. (2023). Analisis Penggunaan Media Sosial Sebagai Sarana Pemasaran pada Usaha Kecil Menengah. Jurnal Riset Manajemen Komunikasi (JRMK), 3(1), 7–12.
Wibowo, D., Mulyono, S., Wijaya Kusuma, J., Arofah, I., Arnawisuda Ningsi, B., Saputra, E., & Purwasih, R. (2021). Ekonometrika Dasar Teori dan Praktik Berbasis SPSS (V. Mandailina, M. Ibrahim, & H. R. P. Negara, Eds.). CV. Pena Persada.
Wibowo, G. R., & Sari, D. (2021). Pengaruh Diskon HargaTerhadap Pembelian Impulsif Secara Online pada Pengguna Aplikasi Shopee. Paper Knowledge . Toward a Media History of Documents, 8(2), 1252–1271.
Widiyanto, P. A., & Rachmawati, I. (2024). The Effect of Hedonic Shopping Motivation on Impulse Buying Shopee with Positive Emotions as Mediation in Generation Z Indonesia. International Research Journal of Economics and Management Studies, 3(6), 234–241. https://doi.org/10.56472/25835238/IRJEMS-V3I6P126
Yanti, F. A., & Hamzah, S. (2024). Statistik Parametrik (untuk Penelitian Pendidikan dilengkapi Praktik) (J. W, Ed.). CV Budi Utama.
Yassin, C. A. A. H. (2019). Understanding Impulse Buying Behaviour: The Role of Promotions, Emotions and Cognitive Dissonance. April, 1–200. http://repositorium.sdum.uminho.pt/bitstream/1822/66883/1/Cherouk Amr Abdel Hakim Yassin.pdf
Yastuti, A. W., & Irawati, Z. (2023). The Influence of Hedonic Shopping Motivation, Fashion Involvement, and Sales Promotion on Impulse Buying in E-commerce Shopee. International Journal of Current Science Research and Review, 6(12), 8652–8659. https://doi.org/10.47191/ijcsrr/V6-i12-111
Yolcu, S., & Meyer, D. (2023). Impulsive Buying Behavior Of Consumers For Online Purchases In The City Of Astana, Kazakhstan. Journal of Eastern European and Central Asian Research, 10(7), 956–965.
https://doi.org/10.15549/jeecar.v10i7.1331
Zhang, Y., Law, M., Cui, X., & Huang, L. (2024). Social media commerce: an empirical study of platform, people and information from the trust transfer perspective. Journal of Systems and Information Technology, 26(2), 164–181.
https://doi.org/10.1108/JSIT-07-2023-0123
Afif, M. (2020). Pengaruh Motivasi Belanja Hedonis, Gaya Hidup Berbelanja dan Promosi Penjualan terhadap Pembelian Impulsif pada Konsumen Shopee ID. Jurnal Aplikasi Manajemen Dan Inovasi Bisnis, 2(2), 34–50. http://jurnal.stiekma.ac.id/index.php/JAMIN
Aghnia, N., & Februadi, A. (2021). Pengaruh Electronic Word Of Mouth, Motivasi Belanja Hedonis, dan Fashion Consciousness Pengguna Tiktok terhadap Perilaku Pembelian Impulsif Produk Fashion Lokal. Prosiding 13th Industrial Research Workshop and National Seminar (IRWNS) , 13(1), 1024–1032.
Ajizah, T. N., & Nugroho, A. T. (2023). The Role Of Positive Emotion As A Mediator Of Shopping Lifestyle And Hedonic Shopping Motivation Towards Impulse Buying At Tiktok Shop (Case on TikTok Shop Customers). Jurnal Penelitian Ilmu Manajemen (JPIM), 8(2), 283–298. https://jurnalekonomi.unisla.ac.id/index.php/jpim
Andriani, L. A., & Harti. (2023). Pengaruh Emosi Positif, Potongan Harga, dan Kualitas Website Terhadap Pembelian Impulsif. Forum Ekonomi : Jurnal Ekonomi, Manajemen Dan Akuntansi, 23(3).
Asrindah, Fasta, A., & Khairat, B. (2023). Online Business Strategy Analysis Through Tiktok Shop Digital Network Platform Marketplace. International Journals of The Social Science, Education and Humanities, 4(1), 10–16.
Aurelia, G., Setyabudi, D., & Manalu, S. R. (2021). Pengaruh Terpaan Promosi Penjualan dan Terpaan E-Word of Mouth #ShopeeHaul di TikTok terhadap Perilaku Impulse Buying. Interaksi Online, 9(4), 174–188. https://www.fisip.undip.ac.id
Azwari, A., & Lina, L. F. (2020). Pengaruh Harga Diskon dan Kualitas Produk pada Impulse Buying di Situs Belanja Online Shopee Indonesia. International Journal Of Busines (TECHNOBIZ), 4(1), 37–41.
Baskara, I. B. (Department of M. F. U. (2018). Pengaruh Potongan Harga (Discount) Terhadap Pembelian Tidak Terenana (Impulse Buying). 148, 148–162.
Budi, A. D. A. S., Septiana, L., & Mahendra, B. E. P. (2024). Memahami Asumsi Klasik dalam Analisis Statistik: Sebuah Kajian Mendalam tentang Multikolinearitas, Heterokedastisitas, dan Autokorelasi dalam Penelitian. Jurnal Multidisiplin West Science, 03(01), 1–11.
Cahyani, A. N., Suyatno, A., & Rahmawati, E. D. (2024). Mediasi Emosi Postif Pelanggan: Pengaruh Paket Bonus Terhadap Pembelian Impulsif. Jurnal Riset Manajemen, 2(3), 364–375. https://doi.org/10.54066/jurma.v2i3.2287
Darma, L. D., & Asj, F. (2021). Pengaruh Diskon dan Store Atmosphare Terhadap Impulse Buying pada Jaco TV Shopping Surabaya. Journal of Sustainability Business Research, 2(1), 53–64.
Emiliasari, R. N., Kosmajadi, E., Inggris, P. B., Majalengka, U., Barat, J., Islam, M. P., Majalengka, P. U., & Barat, J. (2020). Pendampingan Penerapan Manajemen Pemasaran. Jurnal Parahita Abdimas Jurnal Pengabdian Masyarakat, 1(2), 106–115.
Ena, M. Y., Nyoko, A. E., & Ndoen, W. M. (2019). Pengaruh persepsi harga, kualitas pelayanan, lokasi dan word of mouth terhadap keputusan pembelian di Chezz Cafenet. Journal of Management: Small and Medium Enterprises (SMEs), 10(3), 299-310.
Ernawati, N. (2021). Stimulus Iklan, Positive Electronic Word of Mouth (eWOM) dan Belanja Impulsif: Dampak Mediasi Motif Hedonis Pembelanja Online. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 4(3), 346–360. https://doi.org/10.31842/jurnalinobis.v4i3.188
Faisal, M., Nabilah, K., Sadik, M. Z., Hassian, U. K., Abidin, M. I., & Ibrahim, K. (2020). Malaysian Gen Y and Impulsive Shopping Behavior? Roles of Hedonic Shopping Motivation. International Journal of Academic Research in Business and Social Sciences, 10(3), 281–291. https://doi.org/10.6007/ijarbss/v10-i3/7051
Fiandini, M., Nandiyanto, A. B. D., Al Husaeni, D. F., Al Husaeni, D. N., & Mushiban, M. (2024). How to Calculate Statistics for Significant Difference Test Using SPSS: Understanding Students Comprehension on the Concept of Steam Engines as Power Plant. Indonesian Journal of Science and Technology, 9(1), 45–108. https://doi.org/10.17509/ijost.v9i1.64035
Hasim, M., & Lestari, R. B. (2022). Pengaruh Potongan Harga, Motivasi Belanja Hedonis, E-WOM Dan Gaya Hidup Berbelanja Terhadap Impulse Buying Di Tokopedia. Jurnal Ilmiah Ekonomi Dan Bisnis Universitas Multi Data Palembang, 12(1), 59–69.
Irrawati, M. D., & Mukaramah, M. (2024). Implementasi Metode Regresi Linear Berganda untuk Mengatasi Pelanggaran Asumsi Klasik. Studi Akuntansi, Keuangan, Dan Manajemen, 3(2), 83–94. https://doi.org/10.35912/sakman.v3i2.2743
Ittaqullah, N., Madjid, R., & Suleman, N. R. (2020). The effects of mobile marketing, discount, and lifestyle on consumers’ impulse buying behavior in online marketplace. International Journal of Scientific and Technology Research, 9(3), 1569–1577.
Kaye, B. V., Zeng, J., & Wikström, P. (2023). TikTok: Creativity and Culture in Short Video. International Journal of Communication, 3(1), 6877–6880.
https://doi.org/10.1177/27523543231188279
Kennedy, I. (2022). Sample Size Determination in Test-Retest and Cronbach Alpha Reliability Estimates. British Journal of Contemporary Education, 2(1), 17–29. https://doi.org/10.52589/bjce-fy266hk9
Kis, M., Fitriani, W., & Irawati, M. (2024). Analisis Dampak Penggunaan Aplikasi Tiktok Pada Remaja: A Systematic Literature Review. Counselia: Jurnal Bimbingan Konseling Pendidikan Islam, 5(1), 227–238.
https://doi.org/10.31943/counselia.v5i1.90
Kristiawan, M., & Asvio, N. (2018). Pengelolaan Administrasi Madrasah Tsanawiyah Negeri Dalam Meningkatkan Kualitas Pendidikan Madrasah. Kelola: Jurnal Manajemen Pendidikan, 5(1), 86–95.
https://doi.org/10.24246/j.jk.2018.v5.i1.p86-95
Kusnawan, A., Diana, S., Andy, A., & Tjong, S. (2019). Pengaruh Diskon pada Aplikasi e-Wallet terhadap Pertumbuhan Minat Pembelian Impulsif Konsumen Milenial di Wilayah Tangerang. Sains Manajemen, 5(2), 137–160.
https://doi.org/10.30656/sm.v5i2.1861
Mallari, E. F. I., Ato, C. K. A., Crucero, L. J. M. O., Escueta, J. T., Eslabra, V. A. P., & Urbano, P. E. M. (2023). The mediating role of impulse buying on hedonic shopping motivation and life satisfaction of online shoppers in the Philippines. International Social Science Journal, 73(249), 861–872.
https://doi.org/10.1111/issj.12430
Martiningtiyas, C. R., Hermawan, A., Chaniago, N., Baliartati, B. O., & Lestari, N. (2023). Pentingnya Kemampuan Komunikasi Dalam Berwirausaha. Rudence: Rural Development for Economic Resilience, 2(2), 79–84.
https://doi.org/10.53698/ruden
Mulyana, A., Susilawati, E., Fransisca, Y., Arismawati, M., Madrapriya, F., Phety, D. T. O., Putranto, A. H., Fajriyah, E.,
Kurniawan, R., Asri, Y. N., Milasari, L. A., & Sumiati, I. (2024). Metode Penelitian Kuantitatif (R. Oktavera, Ed.). CV. Tohar Media.
Mursalin, R., Pramesti, D. A., & Bachtiar, N. K. (2022). Pengaruh Promosi Penjualan, Electronic Word Of Mouth, Hedonic Shopping Motivation Terhadap Impulse Buying. Business and Economics Conference in Utilization of Modern Technology, 493–506. https://journal.unimma.ac.id
Nattino, G., Pennell, M. L., & Lemeshow, S. (2020). Assessing the goodness of fit of logistic regression models in large samples: A modification of the Hosmer-Lemeshow test. Biometrics, 76(2), 549–560. https://doi.org/10.1111/biom.13249
Piepho, H. P. (2023). An adjusted coefficient of determination (R2) for generalized linear mixed models in one go. Biometrical Journal, 65(7), 1–17. https://doi.org/10.1002/bimj.202200290
Prasiwy, D. P., Prihatini, A. E., & Dinalestari Purbawati, &. (2023). Pengaruh Price Discount Dan Hedonic Shopping Motivation Terhadap Impulsive Buying Pada Konsumen Tokopedia Di Kota Semarang. Jurnal Ilmu Administrasi Bisnis, 12(3). https://ejournal3.undip.ac.id/index.php/jiab
Pratama, V., Agung Nugroho, A., & Yusnita, M. (2023). Pengaruh Hedonic Shopping Motives dan Social Media Product Browsing terhadap Online Impulse Buying Produk Fashion pada Gen-Z di Pangkalpinang. SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi Dan Akuntansi, 1(5), 1057–1074.
https://doi.org/10.54443/sinomika.v1i5.563
Purnamasari, L. S., Somantri, B., & Agustiani, V. (2021). Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation terhadap Impulse Buying pada Shopee.Co.Id (Studi Kasus di Lingkungan Mahasiswa Kota Sukabumi). Cakrawala Repositori IMWI, 4(1), 36–48. https://doi.org/https://doi.org/10.52851/cakrawala.v4i1.69
Rahman, A. F. (2022, April 29). TikTok Jadi Aplikasi yang Paling Banyak Diunduh Sepanjang Masa. Detikinet.
https://inet.detik.com/mobile-apps/d-6057084/tiktok-jadi-aplikasi-yang-paling-banyak-diunduh-sepanjang-masa
Ramadhan, M. F., Siroj, R. A., & Win Afgani, M. (2024). Validitas and Reliabilitas. Journal on Education, 06(02), 10967–10975.
Risnawati, N. P. D., Sadiartha, A. A. N. G., & Sunny, M. P. (2021). Peran Hedonic Shopping Motivation, Store Atmosphere, dan Price Discount Dalam Meningkatkan Impulse Buying. Jurnal Manajemen, Kewirausahaan Dan Pariwisata, 1(2), 530–540.
Rizaty, M. A. (2024, July 15). Daftar Negara Pengguna Tiktok Terbesar di Dunia pada April 2024, Indonesia Teratas. DataIndonesia.Id.
https://dataindonesia.id/internet/detail/daftar-negara-pengguna-tiktok-terbesar-di-dunia-pada-april-2024-indonesia-teratas
Sekaran, U., & Bougie, R. (2020). Research Methods For Business: A Skill Building Approach (M. McDownald, Ed.; 8th ed.). Clerance Center.
Setiawan, I. K., & Sri Ardani, I. G. A. K. (2022). The Role of Positive Emotions to Increase the Effect of Store Atmosphere and Discount on Impulse Buying. European Journal of Business and Management Research, 7(1), 219–223.
https://doi.org/10.24018/ejbmr.2022.7.1.1236
Sheikh, B. N., Mokhtaran, M., & Professor, A. (2018). The Impact of Electronic Word of Mouth on Online Impulse Buying Behavior on Zanbil Online Store. Bulletin of the National Academy of Culture and Arts Management, 1(1), 400–403.
Sinaga, H. L., Damanik, H. M., & Purba, M. L. (2023). Pengaruh Price Discount dan In-Store Display Terhadap Impulse Buying (Studi Pada Konsumen di Irian Supermarket Kota Medan). Jurnal Kajian Fenomena Ekonomi & Bisnis, 1(1), 11–20.
Solihin, & Suyono. (2024). Pengaruh Tiktok Terhadap Consumer Impulsif Buying Online Behavior Produk Umkm Wanita Madura. Jurnal Bisnis & Akuntansi, 14(1), 257–269.
Sonia, & Rani, Dr. K. (2024). The Impact Of Social Media Marketing On Consumer Buying Behaviour: A Systematic Literature Review. International Journal of Social Science & Economic Research, 9(1), 378–384.
https://doi.org/10.46609/ijsser.2024.v09i01.025
Sudha, S., & Bharathi, K. (2018). Role of Social Media influence on Customers Impulsive Buying Behaviour towards Apparel. International Journal of Supply Chain Management, 7(5), 903–908.
Sudirjo, F., Muhtadi, M. A., & Manik, D. E. M. (2023). Faktor-Faktor yang Mempengaruhi Perilaku Pembelian Konsumen secara Lintas Budaya. Jurnal Ekonomi Dan Kewirausahaan West Science, 1(03), 207–215.
Sugiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Suhartawan, B., Daawia, Nurmanintyas, A. R., Asep, D., Iriyanto, S. M., Sopiah, S., Narayanti, I., Vabchapo, A. R.,
Defitri, S. Y., & Barsei, A. N. (2024). Metodologi Peneltian (P. T. Cahyono, Ed.). Cendikia Mulia Mandiri.
Sukmawati, A., Rusmayadi, G., Hikmah, Rumata, N., Chatra, A., Abdullah, A., Sari, A., Hulu, D., Wikaningtyas, R.,
Munizu, M., & Sa’dianoor. (2023). Metode Penelitian Kuantitatif : Teori dan Penerapan Praktis Analisis Data berbasis Studi Kasus (Efitra & A. F. Amani, Eds.). PT. Sonpedia Publishing Indonesia.
Sulistianti, R. A., & Sugiarta, N. (2022). Konstruksi Sosial Konsumen Online Shop Di Media Sosial Tiktok (Studi Fenomenologi Tentang Konstruksi Sosial Konsumen Generasi Z Pada Online Shop Smilegoddess Di Media Sosial Tiktok). Jurnal Ilmu Sosial Dan Pendidikan (JISIP), 6(1), 3456–3466.
Tanriady, I., & Septina, F. (2022). Pengaruh E-Wom dan Sales Promotion Terhadap Impulsive Buying Produk Fashion di Shopee pada Mahasiswa Universitas Ciputra Surabaya. Journal of Economic, Management, and Accounting, 5(1).
Telaumbanua, S. N. S., & Puspitasari, A. (2022). Pengaruh Shopping Lifestyle, Fashion Involvement dan Hedonic Shopping Motivation terhadap Perilaku Impulse Buying. Jurnal Ilmiah Poli Bisnis, 14(1), 41–50.
https://ejournal2.pnp.ac.id/index.php/jipb
Umiyati. (2021). Pengaruh Potongan Harga, E-Wom, Dan Motivasi Hedonisme Terhadap Pembelian Impulsif Pada Pengguna E-Commerce Shopee Di Jawa Timur. 4(1), 6.
Usmadi. (2020). Pengujian Persyaratan Analilsis (Uji Homogenitas dan Uji Normalitas). Inovasi Pendidikan, 7, 50–62.
Wayan, I., Mustika, W., Bila, S., & Maulidah, J. (2023). Analisis Penggunaan Media Sosial Sebagai Sarana Pemasaran pada Usaha Kecil Menengah. Jurnal Riset Manajemen Komunikasi (JRMK), 3(1), 7–12.
Wibowo, D., Mulyono, S., Wijaya Kusuma, J., Arofah, I., Arnawisuda Ningsi, B., Saputra, E., & Purwasih, R. (2021). Ekonometrika Dasar Teori dan Praktik Berbasis SPSS (V. Mandailina, M. Ibrahim, & H. R. P. Negara, Eds.). CV. Pena Persada.
Wibowo, G. R., & Sari, D. (2021). Pengaruh Diskon HargaTerhadap Pembelian Impulsif Secara Online pada Pengguna Aplikasi Shopee. Paper Knowledge . Toward a Media History of Documents, 8(2), 1252–1271.
Widiyanto, P. A., & Rachmawati, I. (2024). The Effect of Hedonic Shopping Motivation on Impulse Buying Shopee with Positive Emotions as Mediation in Generation Z Indonesia. International Research Journal of Economics and Management Studies, 3(6), 234–241. https://doi.org/10.56472/25835238/IRJEMS-V3I6P126
Yanti, F. A., & Hamzah, S. (2024). Statistik Parametrik (untuk Penelitian Pendidikan dilengkapi Praktik) (J. W, Ed.). CV Budi Utama.
Yassin, C. A. A. H. (2019). Understanding Impulse Buying Behaviour: The Role of Promotions, Emotions and Cognitive Dissonance. April, 1–200. http://repositorium.sdum.uminho.pt/bitstream/1822/66883/1/Cherouk Amr Abdel Hakim Yassin.pdf
Yastuti, A. W., & Irawati, Z. (2023). The Influence of Hedonic Shopping Motivation, Fashion Involvement, and Sales Promotion on Impulse Buying in E-commerce Shopee. International Journal of Current Science Research and Review, 6(12), 8652–8659. https://doi.org/10.47191/ijcsrr/V6-i12-111
Yolcu, S., & Meyer, D. (2023). Impulsive Buying Behavior Of Consumers For Online Purchases In The City Of Astana, Kazakhstan. Journal of Eastern European and Central Asian Research, 10(7), 956–965.
https://doi.org/10.15549/jeecar.v10i7.1331
Zhang, Y., Law, M., Cui, X., & Huang, L. (2024). Social media commerce: an empirical study of platform, people and information from the trust transfer perspective. Journal of Systems and Information Technology, 26(2), 164–181.
https://doi.org/10.1108/JSIT-07-2023-0123
Published
2025-03-01
How to Cite
Ariani, W., Al Amin, N., & Wulandari, F. (2025). THE INFLUENCE OF PRICE DISCOUNT, HEDONIC MOTIVATION, AND E-WOM ON IMPULSIVE BUYING OF FASHION PRODUCTS. Journal of Management : Small and Medium Enterprises (SMEs), 18(1), 227-247. https://doi.org/10.35508/jom.v18i1.15563
Section
Articles
