FACTORS INFLUENCING THE PERCEPTION OF TECHNOLOGY FIT IN MSMEs' TECHNOLOGY ADOPTION PROCESS
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Elia Mahatma Rayhan Soetopo(1*)
Masters Program, School of Business and Economics, Universitas Prasetiya Mulya
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Viga Syarafina(2)
Masters Program, School of Business and Economics, Universitas Prasetiya Mulya
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Nadya Natasha Alimin(3)
Masters Program, School of Business and Economics, Universitas Prasetiya Mulya
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Haryadi Sudibjo(4)
Masters Program, School of Business and Economics, Universitas Prasetiya Mulya
(*) Corresponding Author
Keywords:
Micro Small and Medium Enterprises (MSMEs), Digital Technology, Technology Adoption Process, Perception Factors, Technology Fit
Abstract
This study aims to understand how micro, small, and medium enterprises perceive technology to decide whether or not to adopt it in their business. An in depth exploratory interview is conducted with each of the 12 participants. The results are then interpreted to understand them entirely while the findings are then categorized into a framework. This study finds that word of mouth, observations of peers, personal knowledge, and cross-generational interaction influence the perception on whether or not certain technology is fit for adoption. Meanwhile, safety, time, automation, opportunity, reliability, risk of malfunction, and ease of use are factors that are mostly perceived by users. This research is limited to understanding what the variables in the perception process are. Further research to test the validity in a large scale quantitatively is recommended for subsequent research.
Keywords: Micro Small and Medium Enterprises (MSMEs); Digital Technology; Technology Adoption Process; Perception Factors; Technology Fit
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References
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Poza, E. J. (2010). Family Business (3rd ed.). Thunderbird: The Garvin School of International Management.
Purnomo, M. (2011). Adopsi Teknologi Oleh Usaha Mikro, Kecil dan Menengah. Jurnal Dinamika Manajemen, 2(2), 109-117. journal.unnes.ac.id/nju/index.php/jdm/article/view/2475/2528
Surya, B., Hernita, H., Salim, A., Suriani, S., Perwira, I., Yulia, Y., Ruslan, M., & Yunus, K. (2022). Travel-Business Stagnation and SME Business Turbulence in the Tourism Sector in the Era of the COVID-19 Pandemic. Sustainability, 14(4), 2380. https://doi.org/10.3390/su14042380
Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2008). Factors influencing word of mouth effectiveness: receiver perspectives. European Journal of Marketing, 42(3/4), 334-364. https://doi.org/10.1108/03090560810852977
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651. https://doi.org/10.1108/JSBED-05-2013-0073
Telukdarie, A., Dube, T., Matjuta, P., & Philbin, S. (2023). The opportunities and challenges of digitalization for SME's. Procedia Computer Science, 217, 689-698, https://doi.org/10.1016/j.procs.2022.12.265.
Utami, H. N., Astuti, E. S., Ramadhan, H. M., Trialih, R., & Aprilian, Y. A. (2019). The interests of small- and medium-sized enterprises (SMEs) actor in using mobile commerce in effort to expand business network. Journal of Science and Technology Policy Management, 10(3), 493-508. https://doi.org/10.1108/JSTPM-08-2018-0081
Akwang, N. E. (2021). A study of librarians’ perceptions and adoption of Web 2.0 technologies in academic libraries in Akwa Ibom State, Nigeria. The Journal of Academic Librarianship, 47(2), 102299.
https://doi.org/10.1016/j.acalib.2020.102299
Amadi-Echendu, J.E. & de Wit, F.C.P. (2015). Technology adoption: A study on post-implementation perceptions and acceptance of computerised maintenance management systems. Elsevier, Technology in Society, 43(C), 209-218. https://doi.org/10.1016/j.techsoc.2015.09.001
Bank Indonesia. (2020). Laporan Perekonomian Indonesia 2020. Jakarta: Bank Indonesia.
Badan Pusat Statistik. (2021). Statistik E-Commerce 2021. Jakarta: Badan Pusat Statistik.
Brooks, Jr., R. C. (1957). “Word-of-Mouth” Advertising in Selling New Products. American Marketing Association, 22(2), 154-161. https://doi.org/10.2307/1247212
Creem-Regehr, S. H., & Kunz, B. R. (2010). Perception and Action. WIREs Cognitive Science, 1(6), 800-810. https://doi.org/10.1002/wcs.82
Davern, M. J. (2007). Towards a Unified Theory of Fit: Task, Technology, and Individual. Gregor, Information Systems Foundations: Theory, Representation and Reality, 49-69. https://doi.org/10.22459/ISFTRR.11.2007.03
Dholakia, R. R., & Kshetri, N. (2004). Factors Impacting the Adoption of the Internet among SMEs. Small Business Economics, 23, 311-322.
https://doi.org/10.1023/B:SBEJ.0000032036.90353.1f
Gephart, R. P. (2004). Qualitative Research and the Academy of Management Journal. Academy of Management Journal, 47(1), 454-462. https://doi.org/10.5465/amj.2004.14438580
Goodhue, D. L., and R. L. Thompson. (1995). Task-technology fit and individual performance. MIS Quarterly, 19(2), 213. https://doi.org/10.2307/249689
He, Y., Chen, Q., & Kitkuakul, S. (2018). Regulatory focus and technology acceptance: Perceived ease of use and usefulness as efficacy. Cogent Business & Management, 5(1), 2-5. https://doi.org/10.1080/23311975.2018.1459006
Ishii, R., & Kikumori, M. (2023). Word-Of-Mouth in Business-to-Business Marketing: A Systematic Review and Future Research Directions. Journal of Business & Industrial Marketing, 38(13), 45-62. https://doi.org/10.1108/JBIM-02-2022-0099
Jennings, G. R. (2005). Business Research, Theoretical Paradigms That Inform: Qualitative Methodology. Elsevier, Encyclopedia of Social Measurement, 1, 211-217. https://doi.org/10.1016/B0-12-369398-5/00366-2
Karjaluoto, H., & Huhtamäki, M. (2010). The Role of Electronic Channels in Micro-Sized Brick-and-Mortar Firms. Journal of Small Business & Entrepreneurship, 23(1), 17-38. https://doi.org/10.1080/08276331.2010.10593471
Kementerian Koperasi dan UKM Republik Indonesia. (2019). Data UMKM. Jakarta: Kementerian Koperasi dan UKM Republik Indonesia.
Lee, C., & Coughlin, J. F. (2015). Generational Differences in Adoption and Use of Information and Communications Technology. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 59(1), 892-896
https://doi.org/10.1177/1541931215591264
Lee, Y. Y., Falahat, M., & Sia, B. K. (2020). Drivers of digital adoption: A multiple case analysis among low and high-tech industries in Malaysia. Asia-Pacific Journal of Business Administration, 13(1), 80-97. https://doi.org/10.1108/apjba-05-2019-0093
Lembaga Pengembangan Perbankan Indonesia & Bank Indonesia. (2015). Profil Bisnis Usaha Mikro, Kecil, dan Menengah (UMKM).
Magrelli, V., Rovelli, P., Benedetti, C., Überbacher, R., & De Massis, A. (2022). Generations in Family Business: A Multifield Review and Future Research Agenda. Family Business Review, 35(1), 15-44. https://doi.org/10.1177/08944865211069781
Martini, M., Setiawan, D., Suryandari, R. T., Brahmana, R. K., & Asrihapsari, A. (2023). Determinants of Digital Innovation in Micro and Small Industries. Economies, 11(1), 172. https://doi.org/ 10.3390/economies11060172
Montazeribarforoushi, S., Keshavarzsaleh, A., & Ramsøy, T., Z. (2017). On the hierarchy of choice: An applied neuroscience perspective on the AIDA model. Cogent Psychology, 4(1), 2-3. https://doi.org/10.1080/23311908.2017.1363343
Peter, J. P., & Olson, J. C. (2010). Consumer Behavior and Marketing Strategy (9th ed.). McGraw-Hill/Irwin.
Pingali, S. R., Singha, S., Arunachalam, S., & Pedada, K. (2023). Digital readiness of small and medium enterprises in emerging markets: The construct, propositions, measurement, and implications. Journal of Business Research, 164, 113973, https://doi.org/10.1016/j.jbusres.2023.113973
Poza, E. J. (2010). Family Business (3rd ed.). Thunderbird: The Garvin School of International Management.
Purnomo, M. (2011). Adopsi Teknologi Oleh Usaha Mikro, Kecil dan Menengah. Jurnal Dinamika Manajemen, 2(2), 109-117. journal.unnes.ac.id/nju/index.php/jdm/article/view/2475/2528
Surya, B., Hernita, H., Salim, A., Suriani, S., Perwira, I., Yulia, Y., Ruslan, M., & Yunus, K. (2022). Travel-Business Stagnation and SME Business Turbulence in the Tourism Sector in the Era of the COVID-19 Pandemic. Sustainability, 14(4), 2380. https://doi.org/10.3390/su14042380
Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2008). Factors influencing word of mouth effectiveness: receiver perspectives. European Journal of Marketing, 42(3/4), 334-364. https://doi.org/10.1108/03090560810852977
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651. https://doi.org/10.1108/JSBED-05-2013-0073
Telukdarie, A., Dube, T., Matjuta, P., & Philbin, S. (2023). The opportunities and challenges of digitalization for SME's. Procedia Computer Science, 217, 689-698, https://doi.org/10.1016/j.procs.2022.12.265.
Utami, H. N., Astuti, E. S., Ramadhan, H. M., Trialih, R., & Aprilian, Y. A. (2019). The interests of small- and medium-sized enterprises (SMEs) actor in using mobile commerce in effort to expand business network. Journal of Science and Technology Policy Management, 10(3), 493-508. https://doi.org/10.1108/JSTPM-08-2018-0081
Published
2025-03-01
How to Cite
Soetopo, E. M., Syarafina, V., Alimin, N., & Sudibjo, H. (2025). FACTORS INFLUENCING THE PERCEPTION OF TECHNOLOGY FIT IN MSMEs’ TECHNOLOGY ADOPTION PROCESS. Journal of Management : Small and Medium Enterprises (SMEs), 18(1), 131-146. https://doi.org/10.35508/jom.v18i1.15300
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Articles
