ADOPSI INFORMASI, ANTESEDEN DAN PENGARUHNYA PADA NIAT BELI: STUDI TENTANG E-WOM DI MEDIA SOSIAL
-
Fironika Kurnia Novi(1*)
Universitas Atmajaya Yogyakarta
-
Jeanne Ellyawati(2)
Universitas Atmajaya Yogyakarta
(*) Corresponding Author
Abstract
High consumer purchasing intentions are one of the factors that support the success of a business. In this digitalization era, the delivery of information through social media is one way to support the success of a business. The requirements that must be met in the delivery of such information are the quality of information, the credibility of information, the need for information, the attitude to information. Good, credible, needed information and good audience attitude support on information will provide usefulness and be adopted by the audience as a reference for their purchase decision making.This research was conducted with the aim of knowing: 1) The influence of information quality, credibility of information, need for information, and attitude on information to the usefulness of information.2) The effect of the usefulness of information on the adoption of information, and. 3) Influence of attitude on information and adoption of information on purchase intention. The study was conducted on 150 respondents. Data collection method using questionnaire and data measurement mentode using Likert scale. The method of data analysis used is regression analysis. The results provide tangible evidence that: 1) The quality of information, the credibility of information, the need for information, and attitudes to information have a significant and positive influence on the usefulness of information. 2) The usefulness of information has a significant and positive influence on the adoption of information, and. 3) Attitudes on information and the adoption of information have a significant and positive influence on the intention of purchase.
Keywords: Information Quality, Information Credibility, Need for Information, Attitude to Information, Usefulness of Information, Adoption of Information, Purchase Intention.
Downloads
References
Chen, C., Chen, W., & Chen, W. (2014). Understanding The Effects Of Ewom On Cosmetic Consumer Behavioral Intention. 5(1), 97–102. https://doi.org/10.7903/ijecs.1030
Dewi, C. R. A., Yasa, N. N. K., Giantari, I. G. A. K., Sukawati, T. G. R., Setiawan, P. Y., & Setini, M. (2020). The Effect of Security, Trust and Ease of Use towards Repurchase Intentions Mediated by E-satisfaction on Online Travel Agent. Journal of Advanced Research in Dynamical and Control Systems, 12(8), 340–354.
https://doi.org/10.5373/jardcs/v12i8/20202482
Erkan, I., & Evans, C. (2016). Computers in Human Behavior The in fl uence of eWOM in social media on consumers ’ purchase intentions : An extended approach to information adoption. Computers in Human Behavior, 61, 47–55. https://doi.org/10.1016/j.chb.2016.03.003
Fanoberova, A. (2016). Effects of source credibility and information quality on attitudes and purchase intentions of apparel products
Ghozali, I., & Latan, H. (2014). (2014). Partial Least Squares, konsep, teknik dan aplikasi menggunakan program Smartpls 3.0 untuk penelitian empiris.
Government, T., Process, P., Tarhini, A., & Sharma, S. K. (2015). r Fo Pe er Re vi. September. https://doi.org/10.1108/TG-01-2015-0004
Hajli, N. (2018). Ethical Environment in the Online Communities by Information Credibility : A Social Media Perspective. Journal of Business Ethics, 149(4), 799–810.
https://doi.org/10.1007/s10551-016-3036-7
Hanh, D., Amaya, A. A., & Liao, Y. (2018). Asia Pacific Management Review Examining the in fl uence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites. Asia Pacific Management Review. https://doi.org/10.1016/j.apmrv.2018.06.003
Hong, D., Ping, Y., & Jun, J. (2016). Telematics and Informatics Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model. Telematics And Informatics, 33(1), 8–16.
https://doi.org/10.1016/j.tele.2015.06.001
Hussain, S., Huang, K., Ilyas, Z., Niu, B., & Saura, J. R. (2020). Exploring the Novel Input Attributes Affecting eWOM. 11(August), 1–11.
https://doi.org/10.3389/fpsyg.2020.02017
Hussain, S., Song, X., & Niu, B. (2020). Consumers ’ Motivational Involvement in eWOM for Information Adoption : The Mediating Role of Organizational Motives. 10(January). https://doi.org/10.3389/fpsyg.2019.03055
Khwaja, M. G., Mahmood, S., & Zaman, U. (2020). Examining the E ff ects of eWOM , Trust Inclination , and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context.
Kunja, S. R., & GVRK, A. (2018). Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs): A study of select Facebook fan pages of smartphone brands in India. Management Research Review, 43(3), 245–269.
https://doi.org/10.1108/MRR-04-2017-0128
Lee, K. (2018). TRACE : Tennessee Research and Creative Exchange The Influence of Beauty- Related YouTube content on Consumers ’ Purchase Intention.
Machdar, N. M. (2016). The Effect Of Information Quality On Perceived. 1.
Phung, M. T., Thi, P., Ly, M., Nguyen, T. T., & Nguyen-, N. (2020). An FsQCA Investigation of eWOM and Social Influence on Product Adoption Intention An FsQCA Investigation of eWOM and Social Influence. Journal of Promotion Management, 0(0), 1–22. https://doi.org/10.1080/10496491.2020.172931 8
Rabjohn, N., Cheung, C. M. K., & Lee, M. K. O. (2008). Examining the Perceived Credibility of Online Opinions : Information Adoption in the Online Environment. 1–10.
Reza, M., Shekarchizadeh, S., & Samiei, N. (2011). Procedia Computer Electronic word-of-mouth : challenges and opportunities. Procedia Computer Science, 3, 42–46. https://doi.org/10.1016/j.procs.2010.12.008
Ruiz-Mafe, C., Bigné-Alcañiz, E., & Currás-Pérez, R. (2020). The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services. Journal of Service Management, 31(3), 465–487. https://doi.org/10.1108/JOSM-11-2018-0349
Sataloff, R. T., Johns, M. M., & Kost, K. M. (n.d.). No 主観的健康感を中心とした在宅高齢者における健康関連指標に関する共分散構造分析Title. 1–30.
Sekaran, Uma & Bougie, R. (2014). Research Methods for Business (sixth edition). Chichester, West Sussex, United Kingdom: John Wiley & Sons Etd.
Siregar. (n.d.). Metode Penelitian Kuantitatif. Jakarta: PT Fajar Interpratama Mandiri. In 2013.
Sugiyono. (2016). Metode Penelitian Pendidikan Pendekatan Kuantitatif, kualitatif,.
Wang, Y. (2018). Online Purchase Intention Based on TAM and IAM : A Literature Review. 8(2),66–73.
https://doi.org/10.17706/ijeeee.2018.8.2.66-73
Yan, Q., Wu, S., Wang, L., Wu, P., Chen, H., & Wei, G. (2016). Electronic Commerce Research and Applications E WOM from e- commerce websites and social media : Which will consumers adopt ? Electronic Commerce Research And Applications, 17, 62–73.
https://doi.org/10.1016/j.elerap.2016.03.004
Yee, A., & Chong, L. (2014). Examining the antecedents of persuasive eWOM messages in social media. https://doi.org/10.1108/OIR-04- 2014-0089
Cheung, C. M., Lee, M. K. &Rabjohn, N., 2008. The impact of electronic word‐of‐mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), pp. 229 - 247.
Hennig-Thurau, T. & Walsh, G., 2003. Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the internet. International Journal of Electronic Commerce, Volume 8:2, pp. 51-74
Xiaofen, J. &Yiling, Z., 2009. The Impacts of Online Word-of-mouth on. Nanchang, P. R. China, s.n., pp. 24-28.
Xiaorong, F., Bin, Z., Qinghong, X. &Liuli, X., 2011. Impact of Quantity and Timeliness of EWOM Information on Consumer‘s Online Purchase Intention under C2C Environment. Asian Journal of Business Research, 1(2), pp. 37-52.
