GREEN TOURIST ANALYSIS IN KOTA TUA JAKARTA
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Septi Nurlela Rohma(1)
Department of Tourism Management, Faculty of Social and Management, Institut Ilmu Sosial dan Manajemen STIAMI
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Callista Cindy Ertikasari(2)
Department of Tourism Management, Faculty of Social and Management, Institut Ilmu Sosial dan Manajemen STIAMI
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Abraham Septian Wibowo(3)
Department of Tourism Management, Faculty of Social and Management, Institut Ilmu Sosial dan Manajemen STIAMI
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Rizki Suzan Agustin(4)
Department of Public Administration, Faculty of Administration, Institut Ilmu Sosial dan Manajemen STIAMI
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Nurlaili Safitri(5)
Department of Public Administration, Faculty of Administration, Institut Ilmu Sosial dan Manajemen STIAMI
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Anita Maulina(6*)
Department of Business Administration, Faculty of Administration, Institut Ilmu Sosial dan Manajemen STIAMI
(*) Corresponding Author
Keywords:
Attitude, Subjective Norm, Behavioral Control, Green Tourist Behavior, Kota Tua Jakarta
Abstract
This study seeks to identify and examine the variables of attitude, subjective norms, and behavioral controls that influence green tourist behavior. Green tourists are those who consider eco-friendliness when visiting tourist attractions. The methodology utilized in this study is quantitative. The application Smart-PLS assisted with statistical data analysis using structural equation modeling (SEM-PLS). Respondents used up to 177 tourists who visited Kota Tua Jakarta within a specific period. The study's findings revealed that attitude, subjective norms, and behavioral controls all have a positive and significant influence on green tourist behavior. This study has some limitations, including a small number of respondents, a short questionnaire collection period, and the use of just a quantitative approach. Recommendations for additional research are made so that the green tourist theme can become knowledge to support sustainable tourism.
Keywords : Attitude; Subjective Norm; Behavioral Control; Green Tourist Behavior; Kota Tua Jakarta
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References
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Tornikoski, E., & Maalaoui, A. (2019). Critical reflections – The Theory of Planned Behaviour: An interview with Icek Ajzen with implications for entrepreneurship research. International Small Business Journal: Researching Entrepreneurship, 37(5), 536–550. https://doi.org/10.1177/0266242619829681
UNWTO. (2019). International Tourism Highlights.
Yi, G. (2021). From green entrepreneurial intentions to green entrepreneurial behaviors: the role of university entrepreneurial support and external institutional support. International Entrepreneurship and Management Journal, 17(2), 963–979. https://doi.org/10.1007/s11365-020-00649-y
Zhang, S., Sun, T., & Lü, Y. (2023). The covid-19 pandemic and tourists’ risk perceptions: tourism policies’ mediating role in sustainable and resilient recovery in the new normal. Sustainability.
Ajzen, I. (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. In Journal of Applied Social Psychology (Vol. 32, Issue 4). https://doi.org/10.1111/j.1559-1816.2002.tb00236.x
Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314–324.
https://doi.org/10.1002/hbe2.195
Atmojo, M. E., & Fridayani, H. D. (2021). An assessment of covid-19 pandemic impact on indonesian tourism sector. Journal of Governance and Public Policy, 8(1), 1–9.
Barbu, A., Catană, Ștefan-A., & Deselnicu, D. C. (2022). Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review. International Journal of Environmental Research and Public Health, 19(24).
Cantrell, M. A., & Lupinacci, P. (2007). Methodological issues in online data collection. Journal of Advanced Nursing, 544–549.
Cutler, S. Q. (2018). The experience sampling method: examining its use and potential in tourist experience research. Current Issues in Tourism, 21(9), 1052–1074. https://doi.org/10.1080/13683500.2015.1131670
Emekci, S. (2019). Green consumption behaviours of consumers within the scope of TPB. Journal of Consumer Marketing, 36(3), 410–417. https://doi.org/10.1108/JCM-05-2018-2694
Etikan, I. (2017). Sampling and Sampling Methods. Biometrics & Biostatistics International Journal, 5(6). https://doi.org/10.15406/bbij.2017.05.00149
Gamidullaeva, L., Vasin, S., & Tolstykh, T. (2022). Approach to regional tourism potential assessment in view of cross-sectoral ecosystem development. Sustainability, 14(22).
Ghozali, I. (2014). Structural Equation Modelling: Metode Alternatif dengan Partial Least Square (PLS) Edisi 4. Universitas Diponegoro.
Ghozali, I., & Latan., dan H. (2015). Partial Least Squares: Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 untuk Penelitian Empiris Edisi 2. Universitas Diponegoro.
Guo, Y., Jiang, J., & Li, S. (2019). A Sustainable Tourism Policy Research Review. Sustainability, 11(11), 3187.
Hair, Joseph. F., Hult, G. T., Ringle, Christian. M., & Sarstedt, M. (2014). A Primer On Partial Least Squares Structural Equation Modelling (PLS-SEM) (First).
Hair, Joseph. F., Hult, T. M., Ringle, C. M., & Sarstedt, marko. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition. Sage.
Ji, H. J., & Darnall, N. (2020). How do external conditions affect the design of local governments’ sustainability strategies? Regulation & Governance, 16(3), 910–929.
Kalpikawati, I. A. (2018). Pengaruh Pengetahuan dan Sikap Kepada Lingkungan Terhadap Niat Menginap di Hotel Ramah Lingkungan. National Conference of Creative Industry. https://doi.org/10.30813/ncci.v0i0.1208
Kenyon, A. S. (2023, March 11). What is Green Tourism? Https://Www.Wisetour.Com.
Leonidou, L. C., Coudounaris, D. N., Kvasova, O., & Christodoulides, P. (2015). Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects. Psychology and Marketing, 32(6), 635–650. https://doi.org/10.1002/mar.20806
Litha, Y. (2022, December 8). emenparekraf: Sektor Pariwisata dan Ekonomi Kreatif Ciptakan 3,6 Juta Lapangan Pekerjaan Tahun 2022. Https://Www.Voaindonesia.Com.
Maulina, A., Rahmawati, N. F., & Patria, Y. M. (2022). Praktek Model Perilaku Niat Beli Konsumen Ramah Lingkungan Dari Perspektif Teori Perilaku Terencana. AdBispreneur, 7(1), 85. https://doi.org/10.24198/adbispreneur.v7i1.36239
Maulina, A., Sukoco, I., Hermanto, B., & Kostini, N. (2023). Tourists’ Revisit Intention and Electronic Word-of-Mouth at Adaptive Reuse Building in Batavia Jakarta Heritage. Sustainability (Switzerland), 15(19). https://doi.org/10.3390/su151914227
Maulina, A., Waskito, R. A., & Ruslan, B. (2022). Pengaruh Harga yang Dirasakan Terhadap Minat Kunjungan Berulang Melalui Nilai yang Dirasakan Pada Bangunan Berkonsep Penggunaan Kembali di Kawasan Kota Tua Jakarta. Journal of Indonesian, Tourism, Hospitality and Recreation, 5(2), 219–228.
Mehmood, S., & Zhou, Z. (2023). Pro-Environmental Attitudes, E-Bike Adoption Motivations, and Tourist Green Behavior. Leisure Sciences. https://doi.org/10.1080/01490400.2023.2201276
Nadiya, A. F., & Ishak, A. (2022). Analisis Niat Beli dan Perilaku Konsumen terhadap Produk Perawatan Kulit Ramah Lingkungan. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 01(03).
Nittala, R., & Moturu, V. R. (2021). Role of pro-environmental post-purchase behaviour in green consumer behaviour. Vilakshan – Ximb Journal of Management, 20(1), 82–97.
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006
Soliman, M. (2021). Extending the Theory of Planned Behavior to Predict Tourism Destination Revisit Intention. International Journal of Hospitality & Tourism Administration, 22(5), 524–549. https://doi.org/10.1080/15256480.2019.1692755
Soliman, M. S. A. (2015). Pro-poor tourism in protected areas – Opportunities and challenges: “The case of Fayoum, Egypt.” Anatolia, 26(1), 61–72. https://doi.org/10.1080/13032917.2014.906353
Tornikoski, E., & Maalaoui, A. (2019). Critical reflections – The Theory of Planned Behaviour: An interview with Icek Ajzen with implications for entrepreneurship research. International Small Business Journal: Researching Entrepreneurship, 37(5), 536–550. https://doi.org/10.1177/0266242619829681
UNWTO. (2019). International Tourism Highlights.
Yi, G. (2021). From green entrepreneurial intentions to green entrepreneurial behaviors: the role of university entrepreneurial support and external institutional support. International Entrepreneurship and Management Journal, 17(2), 963–979. https://doi.org/10.1007/s11365-020-00649-y
Zhang, S., Sun, T., & Lü, Y. (2023). The covid-19 pandemic and tourists’ risk perceptions: tourism policies’ mediating role in sustainable and resilient recovery in the new normal. Sustainability.
Published
2025-03-01
How to Cite
Rohma, S., Ertikasari, C., Wibowo, A., Agustin, R., Safitri, N., & Maulina, A. (2025). GREEN TOURIST ANALYSIS IN KOTA TUA JAKARTA. Journal of Management : Small and Medium Enterprises (SMEs), 18(1), 315-322. https://doi.org/10.35508/jom.v18i1.18161
Section
Articles
