TRANSFORMASI KECEMASAN ALGORITMA MENJADI KEPERCAYAAN EPISTEMIK RELASIONAL: STUDI KASUS TUNGGAL KUALITATIF KEPEMIMPINAN DIGITAL
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Abstract
Transformasi digital agribisnis pangan sering terhambat oleh pendekatan teknosentris yang mengabaikan dinamika psikososial pekerja lini depan. Penelitian ini bertujuan mengeksplorasi secara prosesual manifestasi kepemimpinan digital dalam membentuk sikap, kepercayaan, dan kesiapan karyawan menghadapi transisi teknologi harian, serta dampaknya pada daya saing. Menggunakan desain studi kasus tunggal kualitatif-deskriptif, laboratorium empiris ditetapkan di PT LHS dengan melibatkan dua belas informan lintas hierarki. Data primer dihimpun melalui wawancara mendalam terstruktur-terbuka dan observasi langsung, lalu dianalisis menggunakan metode pengkodean tematik Gioia. Hasil penelitian menunjukkan kepemimpinan digital yang efektif tidak mewujud sebagai instruksi teknis yang kaku, melainkan melalui pendampingan langsung di lapangan (on-site mentoring). Pendampingan sosioteknis ini menjadi isyarat penting dalam proses pemaknaan (sensemaking) karyawan yang sukses meredam kecemasan algoritma, serta memicu terbentuknya rasa aman psikologis dan kepercayaan epistemik relasional. Implikasi praktis menegaskan bahwa rasa aman pada tingkat mikro-perilaku merupakan prasyarat mutlak yang mendorong karyawan merestrukturisasi rutinitas kerja fisik secara sukarela berbasis data harian. Penyelarasan rutinitas level bawah ini mentransformasikan sistem teknologi dingin menjadi kelincahan rantai pasok dinamis yang mengamankan daya saing berkelanjutan perusahaan.
Kata Kunci : Kepemimpinan Digital, Teori Pemaknaan, Kesiapan Perubahan, Logistik Rantai Dingin, Struktur Data Gioia
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