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Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)

This edition presents a collection of scholarly articles focusing on the dynamic landscape of Small and Medium Enterprises (SMEs). SMEs play a vital role in driving economic growth, fostering innovation, and generating employment worldwide. This issue highlights contemporary challenges and opportunities faced by SMEs, particularly in adapting to the evolving business environment shaped by digital transformation, sustainability demands, and competitive market dynamics. The articles in this volume explore a diverse range of topics, including entrepreneurial resilience, digital marketing strategies, financial management, and sustainable business practices. These studies provide valuable insights into how SMEs navigate complex business ecosystems, leverage technology for growth, and sustain their operations in increasingly volatile markets. The research findings presented here are relevant not only to academics and policymakers but also to practitioners seeking to enhance their business strategies.

Published: 2025-03-01

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